[Vacature] Head of Social Media, Samsung Europe – Building a world class social media strategy!
In 2014 the European PR team within Samsung European Headquarters (EHQ) created a new approach to the way that communications are managed and delivered.
This new approach includes a dedicated team of PR and social media managers who monitor, analyse and react to news as it happens across Europe, creating content that the 27 markets managed by EHQ can use to engage our audience of consumers, Samsung stakeholders and business partners.
Recently the Social Media team has been integrated to this team, providing strategic guidance to markets on an ongoing basis and managing the ideation, creation and delivery of content for our owned channels across our markets.
This development is part of a wider move by EHQ to bring the PR and Digital teams into closer alignment, to create a team dedicated to engaging our key audiences in a wide range of owned and earned channels.
As we move into 2015 the teams will continue to move together, creating a coordinated function that can deliver best-in-class content and campaigns to the markets.
Purpose of the role
The Head of Social Media, European will perform two critical functions during this transitionary phase for our PR and Digital teams:
- Provide immediate expert guidance to the team on all matters relating to social media, and working with our Social Media Senior Executive to manage the daily creation and amplification of our Always On Content
- Working closely with the Head of External Communications to develop Samsung’s social media strategy, and ensuring that management objectives and expectations in social media are delivered in 2015 and beyond
This is your opportunity to own, develop and execute a World Class Social Media strategy for one of the biggest brands in the world.
Key Responsibilities & Objectives
- Ensure European social media properties are world class around key Samsung metrics: fan base, engagement quality & reach
- Provide thought leadership on social media management, via training & best practices sharing and interaction with HQ, EHQ and country teams
- Develop, optimise and share existing content optimised for social media, beyond campaign – always-on management
- Engage social media partners – media agencies, Facebook, Twitter, LinkedIn, Google etc. – raising awareness of the latest trends and SNS tools and ensure media efficiencies around fan acquisition and campaigns
- Pioneer the use of new social media platforms – particularly around our developing advocacy and influencer engagement programs
- Work with senior stakeholders within HQ and EHQ to create a world class social media vision and strategy that will deliver significant advances in our performance during 2015
- Provide an assessment of current social media performance and a strategy to improve that performance during 2015 and beyond
- Actively drive the seamless integration of the PR and Digital functions, putting content at the heart of our model
- Keep Samsung at the cutting edge of social media, by pushing the boundaries of existing platforms and pioneering the use of new ones
- Support individual market’s social media capabilities as and when required.
- Manage our external agency partners to deliver effective, high value consultancy and delivery across owned and earned channel.
Desired Skills and Experience
The right person: Key Competencies & Characteristics
You will have/will be able to demonstrate,
- 10 years+ work experience within marketing functions, the majority of which will be in digital marketing with several years direct ownership of social media strategy for a significant brand. Ideally this will have been gained within Consumer Electronics, Telecoms or other consumer durables categories, but strong candidates from any industry will be considered.
- Experience working in Europe with well known brands that have a strong social media strategy.
- Line management experience is required to effectively direct and motivate the Social Media Executive, as well as substantial influencing, negotiation and stakeholder management skills. Experience of managing multiple agency relationships is also critical.
- An established network of contacts within the Social industry, especially directly with Facebook or Google, would be a distinct advantage. A track record of delivering campaigns and strategies that have ambitious and measurable metrics is also essential.
- Specialist skills: The role requires recent and detailed working knowledge of leading social networks platforms, especially Facebook, Twitter and Youtube. Hands-on experience of social content strategy, social brand management, campaign management and performance measurement will need to be demonstrated, as will a generally high level of knowledge around SNS trends and the technology industry.
- Able to represent the business with key stakeholders and third parties professionally and with authority.
- Experience of working within a multi-national environment and with different cultures.
- High level of numeracy and verbal reasoning.
- Presentation/powerpoint skills to a high level
