{"id":9933,"date":"2011-02-03T22:14:51","date_gmt":"2011-02-03T21:14:51","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=9933"},"modified":"2011-02-04T09:11:38","modified_gmt":"2011-02-04T08:11:38","slug":"hoe-je-als-merk-vooral-niet-moet-twitteren-over-egypte","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/hoe-je-als-merk-vooral-niet-moet-twitteren-over-egypte\/","title":{"rendered":"Hoe je als merk vooral niet moet twitteren over Egypte #in #li"},"content":{"rendered":"

\"\"Inhakers kunnen grappig zijn. Maar als merk een ongepaste opmerking plaatsen op Twitter over de bloedige revolutie in wording in Egypte, daar zitten tweeps niet op te wachten. Kenneth Cole<\/a>, een hip Amerikaans modemerk, probeerde grappig te zijn door de volgende tweet de wereld in te sturen…<\/strong><\/p>\n

<\/a><\/p>\n

Cairo<\/h2>\n

“Millions are in uproar in Cairo. Rumor is they heard our new spring collection is now available online at … <\/em>[link]”, luidde het bericht. De blog Tweasier vroeg zich af of deze tweet ‘the worst ever done by a brand’<\/a> genoemd mag worden. “I think it\u2019s simply awful”, schrijft Chris Norton. Ik ben het roerend met hem eens. Inmiddels beseft men bij Kenneth Cole ook dat de tweet ongepast is.<\/p>\n

\"\"<\/a><\/p>\n

Sensitivity<\/h2>\n

Via Blackberry liet @KennethCole<\/a> weten: “we weren’t intending to make light of a serious situation. We understand the sensitivity of this historic moment. ” Uiteindelijk maakte het bedrijf zijn excuses via Facebook<\/a>: “I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt. I\u2019ve dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate.” Was getekend, Kenneth Cole, Chairman and Chief Creative Officer.<\/p>\n

<\/a>\"\"<\/a>
\n<\/strong><\/p>\n

Disaster<\/h2>\n

Maar het leed was al geleden. Het account @kennethcolePR<\/a> had vanavond al bijna 2000 volgers. Onder het motto ‘a disaster near you’ worden Kenneth Cole-achtige tweets verstuurd via de #kennethcoletweets. Die over Zsa Zsa Gabor<\/a> is met name kneiterhard: “Hey, Zsa Zsa – you can still wear one new KC pump! #KennethColeTweets” (NB: Ze ligt op sterven \u00e9n haar been is geamputeerd.) Kenneth Cole kan verder niets meer doen. Behalve stil zitten tijdens het scheren. De tondeuse staat op de stand extra pijnlijk, en dat is volkomen terecht.<\/p>\n","protected":false},"excerpt":{"rendered":"

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