{"id":76950,"date":"2012-11-15T14:31:52","date_gmt":"2012-11-15T13:31:52","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=76950"},"modified":"2012-11-15T00:32:43","modified_gmt":"2012-11-14T23:32:43","slug":"het-5c-succesmodel-van-mobile-marketing-adformatie-15-45-uur-congres-24reclame","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/het-5c-succesmodel-van-mobile-marketing-adformatie-15-45-uur-congres-24reclame\/","title":{"rendered":"Het 5C-succesmodel van mobile marketing @Adformatie &#8211; 15.45 uur congres @24reclame"},"content":{"rendered":"<p><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?attachment_id=76951\" rel=\"attachment wp-att-76951 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-76951\" title=\"petrsenadfo\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2012\/11\/petrsenadfo-465x256.jpg\" alt=\"\" width=\"465\" height=\"256\"><\/a><\/p>\n<p>Petersen spreekt vandaag in de Adformatie lounge op het congres 24 uur van Reclame. Met zijn 5c-succesmodel legt hij de versterkende link tussen sociale media, communities, content sharing, context en connecties.<\/p>\n<p><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/2012\/11\/15\/het-5c-succesmodel-van-mobile-marketing-adformatie-15-45-uur-congres-24reclame\/mobilepetersen\/\" rel=\"attachment wp-att-76953 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-76953\" title=\"mobilepetersen\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2012\/11\/mobilepetersen-465x344.jpg\" alt=\"\" width=\"465\" height=\"344\"><\/a><\/p>\n<p><strong>Succesmix en het model<\/strong><\/p>\n<p>Petersen -docent social media strategie, online strategie, contentmarketing en mobile marketing- toont aan de hand van voorbeelden het succes van een mobiele strategie waarbij de componenten centraal staat. Mis je een component, dan zal de kritische mobile marketing bij de snelle &#8216;mobile&#8217; crowd niet lukken.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/2012\/11\/15\/het-5c-succesmodel-van-mobile-marketing-adformatie-15-45-uur-congres-24reclame\/hmm2\/\" rel=\"attachment wp-att-76955 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-76955\" title=\"HMM2\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2012\/11\/HMM2-465x330.jpg\" alt=\"\" width=\"465\" height=\"330\"><\/a><\/p>\n<p><strong>Branding is old skool<\/strong><\/p>\n<p>Jouw branding telt minder mee. De app of mobiele oplossing moet simpelweg werkzaam zijn met juist community-effect. Branding via mobile marketing gaat door gemak \u00e9n de relatie die je via de mobiel opbouwt met de gebruiker cq. klant. Context is logisch bij mobile marketing maar is niet de logische context die wij allemaal voor ogen hebben. Ook de content dient doordacht te zijn om de mobiele klant te vangen in zijn of haar privacy-zone!<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/MGTM4UiuYI8\" frameborder=\"0\" width=\"465\" height=\"290\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":25,"featured_media":76951,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,5670,88],"tags":[3786,3668,270,20],"class_list":["post-76950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws","category-videopresentatie","category-viral","tag-24reclame","tag-adformatie","tag-petersen","tag-video"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/76950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=76950"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/76950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/76951"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=76950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=76950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=76950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}