{"id":76501,"date":"2012-11-14T07:45:17","date_gmt":"2012-11-14T06:45:17","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=76501"},"modified":"2012-11-13T14:50:23","modified_gmt":"2012-11-13T13:50:23","slug":"google-verdient-meer-aan-advertenties-dan-alle-kranten-bijelkaar","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/google-verdient-meer-aan-advertenties-dan-alle-kranten-bijelkaar\/","title":{"rendered":"Google verdient meer aan advertenties dan de kranten"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?attachment_id=76502\" rel=\"attachment wp-att-76502 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-76502\" title=\"Google-Ads (1)\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2012\/11\/Google-Ads-1.jpg\" alt=\"\" width=\"465\" height=\"300\"><\/a><\/p>\n<p>Wie dacht dat ook Google inzakt qua advertentie-opbrengst, heeft het mis. Kijkend naar de eerste zes maanden van 2012 is Google &#8216;still going strong&#8217;.<\/p>\n<p>In het eerste halfjaar van 2012\u00a0<a href=\"http:\/\/mashable.com\/category\/google\/\" target=\"_blank\" rel=\"noopener\">Google<\/a>\u00a0genereerde Google meer advertentie-opbrengsten dan de Amerikaanse publicaties in print. Onderzoeker\u00a0<a href=\"http:\/\/www.statista.com\/topics\/1001\/google\/chart\/709\/google-s-ad-revenue-since-2004\/\" target=\"_blank\" rel=\"noopener\">Statistica<\/a>\u00a0geeft aan dat Google\u00a010,9 miljard dollar verdiende met advertenties. In deze periode deden de kranten en magazines gezamenlijk 10,4 miljard dollar.<\/p>\n<p><strong>Relativering\u00a0<\/strong><\/p>\n<p>Toch moeten we deze vergelijking relativeren. De opbrengsten van Google betreffen de wereldwijde opbrengsten. \u00a0Daarnaast heeft Statistica niet de online opbrengsten van online kranten meegenomen. Toch blijft de trend duidelijk: Google begint op snelheid qua advertentieinkomsten de oude media in te gaan halen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":25,"featured_media":76502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3278,30],"class_list":["post-76501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws","tag-ads","tag-google"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/76501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=76501"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/76501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/76502"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=76501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=76501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=76501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}