{"id":719487,"date":"2026-11-09T02:35:40","date_gmt":"2026-11-09T01:35:40","guid":{"rendered":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=719487"},"modified":"2026-11-09T21:46:28","modified_gmt":"2026-11-09T20:46:28","slug":"de-boardroom-zijn-brand-collabs-de-hype-voorbij-gaat-het-sprint-model-de-bureauwereld-redden-en-is-leiderschap-de-bottleneck-bij-ai","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/de-boardroom-zijn-brand-collabs-de-hype-voorbij-gaat-het-sprint-model-de-bureauwereld-redden-en-is-leiderschap-de-bottleneck-bij-ai\/","title":{"rendered":"De Boardroom: \u00a0&#8216;Zijn brand-collabs de hype voorbij? Gaat het Sprint-model de bureauwereld redden? En: Is leiderschap d\u00e9 bottleneck bij AI&#8217;"},"content":{"rendered":"<div style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\r\n<div><\/div>\r\n<div>\r\n\r\n<div id=\"attachment_719488\" style=\"width: 2348px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-719488\" class=\"wp-image-719488 size-full\" src=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/11\/inzoom-DB35-thumb.png\" alt=\"De Boardroom: \u00a0'Zijn brand-collabs de hype voorbij? Gaat het Sprint-model de bureauwereld redden? En: Is leiderschap d\u00e9 bottleneck bij AI'\" width=\"2338\" height=\"1604\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/11\/inzoom-DB35-thumb.png 2338w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/11\/inzoom-DB35-thumb-700x480.png 700w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/11\/inzoom-DB35-thumb-1024x703.png 1024w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/11\/inzoom-DB35-thumb-250x172.png 250w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/11\/inzoom-DB35-thumb-768x527.png 768w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/11\/inzoom-DB35-thumb-1536x1054.png 1536w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/11\/inzoom-DB35-thumb-2048x1405.png 2048w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/11\/inzoom-DB35-thumb-720x494.png 720w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/11\/inzoom-DB35-thumb-520x357.png 520w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/11\/inzoom-DB35-thumb-320x220.png 320w\" sizes=\"auto, (max-width: 2338px) 100vw, 2338px\" \/><p id=\"caption-attachment-719488\" class=\"wp-caption-text\"><strong>De Boardroom: \u00a0&#8216;Zijn brand-collabs de hype voorbij? Gaat het Sprint-model de bureauwereld redden? En: Is leiderschap d\u00e9 bottleneck bij AI&#8217;<\/strong><\/p><\/div>\r\n\r\n<\/div>\r\n<strong><span class=\"il\"><span class=\"il\"><span class=\"il\">De Boardroom<\/span><\/span><\/span> is d\u00e9 talkshow over actuele en urgente zaken uit <span class=\"il\"><span class=\"il\"><span class=\"il\">de<\/span><\/span><\/span> wereld van creativity, marketing en digital. In deze aflevering praten we met\u00a0Debbie Klein (CEO New York Pizza) en Patou Nuytemans (ex-CEO Ogilvy EMEA) over onder meer:\u00a0<\/strong>\r\n\r\n<\/div>\r\n<div style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><\/div>\r\n<div style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><em>* Zijn brand-collabs <span class=\"il\"><span class=\"il\"><span class=\"il\">de<\/span><\/span><\/span> hype voorbij?\u00a0<\/em><\/div>\r\n<div style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><em>* Gaat het Sprint-model <span class=\"il\"><span class=\"il\"><span class=\"il\">de<\/span><\/span><\/span> bureauwereld redden?\u00a0<\/em><\/div>\r\n<div style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><em>* En: Is leiderschap d\u00e9 bottleneck bij AI?<\/em><\/div>\r\n<div style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><\/div>\r\n<blockquote>\r\n<div style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">Wat zeggen recente onderzoeken? Welke trends zien we hierbij in <span class=\"il\"><span class=\"il\"><span class=\"il\">de<\/span><\/span><\/span> markt? En hoe kijken onze tafelgasten er tegenaan?<\/div><\/blockquote>\r\n<div><\/div>\r\n<div style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">Sidekick: Bert Hagendoorn. Presentatie: Ronald ter Voert.<\/div>\r\n<div style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><\/div>\r\n<div style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\r\n\r\nMeer info op: <a style=\"color: #1155cc;\" href=\"https:\/\/deboardroom.live\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/deboardroom.live\/&amp;source=gmail&amp;ust=1794249059522000&amp;usg=AOvVaw32xq3lBtbTIXu4WlE7IFil\">deboardroom.live<\/a>\r\n\r\n<\/div>\r\n&nbsp;\r\n\r\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Zijn brand-collabs de hype voorbij? Gaat het Sprint-model de bureauwereld redden? En: Is leiderschap\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Jmxd-EyKNIw?feature=oembed&#038;wmode=opaque\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\r\n<div style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\r\n\r\n.\r\n<div><span style=\"font-size: small;\"><strong>Podcast<\/strong>:\u00a0<\/span><\/div>\r\n<\/div>\r\n<iframe loading=\"lazy\" title=\"Zijn brand-collabs de hype voorbij? Gaat het Sprint-model de bureauwereld redden? En: Is leiderschap d\u00e9 bottleneck bij AI\" src=\"https:\/\/omny.fm\/shows\/deboardroom\/zijn-brand-collabs-de-hype-voorbij-gaat-het-sprint-model-de-bureauwereld-redden-en-is-leiderschap-d-bottleneck-bij-ai\/embed?media=audio&amp;size=wide&amp;style=cover\" width=\"100%\" height=\"180\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Wat is De Boardroom?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"De Boardroom is een talkshow over actuele onderwerpen in creativiteit, marketing en digitale ontwikkelingen.\"}},{\"@type\":\"Question\",\"name\":\"Wie zijn de gasten in deze aflevering?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Debbie Klein, CEO van New York Pizza, en Patou Nuytemans, voormalig CEO van Ogilvy EMEA.\"}},{\"@type\":\"Question\",\"name\":\"Welke vragen over samenwerking en bureaus staan centraal?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"De aflevering bespreekt of brand-collabs de hype voorbij zijn en of het Sprint-model de bureauwereld kan veranderen.\"}},{\"@type\":\"Question\",\"name\":\"Welk AI-thema komt aan bod?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"De gasten bespreken of leiderschap de belangrijkste bottleneck bij de toepassing van AI is.\"}},{\"@type\":\"Question\",\"name\":\"Wie presenteert deze aflevering?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ronald ter Voert presenteert de aflevering en Bert Hagendoorn is sidekick.\"}}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>De Boardroom: \u00a0&#8216;Zijn brand-collabs de hype voorbij? Gaat het Sprint-model de bureauwereld redden? En: Is leiderschap d\u00e9 bottleneck bij AI&#8217;<\/p>\n","protected":false},"author":194,"featured_media":719488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6447],"tags":[10061],"class_list":["post-719487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plus-online-digital-marketing-nieuws-trends","tag-de-boardroom-zijn-brand-collabs-de-hype-voorbij-gaat-het-sprint-model-de-bureauwereld-redden-en-is-leiderschap-de-bottleneck-bij-ai"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/11\/inzoom-DB35-thumb.png","_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/719487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/194"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=719487"}],"version-history":[{"count":3,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/719487\/revisions"}],"predecessor-version":[{"id":719552,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/719487\/revisions\/719552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/719488"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=719487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=719487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=719487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}