{"id":718052,"date":"2026-09-08T10:11:06","date_gmt":"2026-09-08T08:11:06","guid":{"rendered":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=718052"},"modified":"2026-09-08T10:12:38","modified_gmt":"2026-09-08T08:12:38","slug":"deboardroomtv-wat-zeggen-recente-onderzoeken-welke-trends-zien-we-hierbij-in-de-markt-en-hoe-kijken-onze-tafelgasten-er-tegenaan","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/deboardroomtv-wat-zeggen-recente-onderzoeken-welke-trends-zien-we-hierbij-in-de-markt-en-hoe-kijken-onze-tafelgasten-er-tegenaan\/","title":{"rendered":"DeBoardroomTV: &#8216;Wat zeggen recente onderzoeken? Welke trends zien we hierbij in de markt? En hoe kijken onze tafelgasten er tegenaan?&#8217;"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-718053\" src=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/09\/Design_liggend-5.jpg\" alt=\"\" width=\"1280\" height=\"720\" title=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/09\/Design_liggend-5.jpg 1280w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/09\/Design_liggend-5-700x394.jpg 700w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/09\/Design_liggend-5-1024x576.jpg 1024w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/09\/Design_liggend-5-250x141.jpg 250w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/09\/Design_liggend-5-768x432.jpg 768w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/09\/Design_liggend-5-720x405.jpg 720w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/09\/Design_liggend-5-520x293.jpg 520w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/09\/Design_liggend-5-320x180.jpg 320w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div>\n<div><\/div>\n<p><strong>De Boardroom is d\u00e9 talkshow over actuele en urgente zaken uit de wereld van creativity, marketing en digital. In deze aflevering praten we met\u00a0Kamran Ullah\u00a0(Algemeen Hoofdredacteur De Telegraaf) en\u00a0Otto Esser\u00a0(Global Marketing Manager Heineken) over onder meer:\u00a0<\/strong><\/p>\n<p><em>* Is in-chat advertising een brug te ver?\u00a0<\/em><br \/>\n<em>* Hoeveel redactie kan AI aan?\u00a0<\/em><br \/>\n<em>* En: bieden merken nog voldoende meerwaarde?<\/em><\/p>\n<blockquote><p>Wat zeggen recente onderzoeken? Welke trends zien we hierbij in de markt? En hoe kijken onze tafelgasten er tegenaan?<\/p><\/blockquote>\n<p>Sidekick: Bert Hagendoorn. Presentatie: Ronald ter Voert.<\/p>\n<p>Meer info op:\u00a0 <a style=\"color: #1155cc; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff;\" href=\"https:\/\/deboardroom.live\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/deboardroom.live\/&amp;source=gmail&amp;ust=1788940960366000&amp;usg=AOvVaw3SxNNOVakMLIr6Uy6Wu12q\">deboardroom.live<\/a><span style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\">.<\/span><\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Is in-chat advertising een brug te ver? Hoeveel redactie kan AI aan? En: bieden merken nog voldoende\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OAqtkkZL3KI?feature=oembed&#038;wmode=opaque\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>En de podcast:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"Is in-chat advertising een brug te ver? Hoeveel redactie kan AI aan? En: bieden merken nog voldoende meerwaarde?\" src=\"https:\/\/omny.fm\/shows\/deboardroom\/is-in-chat-advertising-een-brug-te-ver-hoeveel-redactie-kan-ai-aan-en-bieden-merken-nog-voldoende-meerwaarde\/embed?media=audio&amp;size=wide&amp;style=cover\" width=\"100%\" height=\"180\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Boardroom is d\u00e9 talkshow over actuele en urgente zaken uit de wereld van creativity, marketing en digital. In deze aflevering praten we met\u00a0Kamran Ullah\u00a0(Algemeen Hoofdredacteur De Telegraaf) en\u00a0Otto Esser\u00a0(Global Marketing Manager Heineken) over onder meer:\u00a0<\/p>\n<p>* Is in-chat advertising een brug te ver?\u00a0<br \/>\n* Hoeveel redactie kan AI aan?\u00a0<br \/>\n* En: bieden merken nog voldoende meerwaarde?<\/p>\n","protected":false},"author":194,"featured_media":718053,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6447],"tags":[170,20],"class_list":["post-718052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plus-online-digital-marketing-nieuws-trends","tag-interview","tag-video"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/718052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/194"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=718052"}],"version-history":[{"count":3,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/718052\/revisions"}],"predecessor-version":[{"id":718056,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/718052\/revisions\/718056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/718053"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=718052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=718052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=718052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}