{"id":717061,"date":"2026-07-21T02:15:29","date_gmt":"2026-07-21T00:15:29","guid":{"rendered":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=717061"},"modified":"2026-07-21T13:16:40","modified_gmt":"2026-07-21T11:16:40","slug":"deboardroomtv-zijn-verpakkingen-het-nieuwe-goud-verliest-lokaal-het-van-big-tech-en-is-branding-een-luxeprobleem","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/deboardroomtv-zijn-verpakkingen-het-nieuwe-goud-verliest-lokaal-het-van-big-tech-en-is-branding-een-luxeprobleem\/","title":{"rendered":"DeBoardroomTV: Zijn verpakkingen h\u00e9t nieuwe goud? Verliest lokaal het van Big Tech? En: is branding een luxeprobleem?"},"content":{"rendered":"<div style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<div>\n<div><\/div>\n<div id=\"attachment_717064\" style=\"width: 1290px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-717064\" class=\"wp-image-717064 size-full\" src=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/07\/Design_liggend-4.jpg\" alt=\"DeBoardroomTV: \u00a0Zijn verpakkingen h\u00e9t nieuwe goud? Verliest lokaal het van Big Tech? En: is branding een luxeprobleem?\" width=\"1280\" height=\"720\" title=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/07\/Design_liggend-4.jpg 1280w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/07\/Design_liggend-4-700x394.jpg 700w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/07\/Design_liggend-4-1024x576.jpg 1024w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/07\/Design_liggend-4-250x141.jpg 250w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/07\/Design_liggend-4-768x432.jpg 768w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/07\/Design_liggend-4-720x405.jpg 720w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/07\/Design_liggend-4-520x293.jpg 520w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/07\/Design_liggend-4-320x180.jpg 320w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><p id=\"caption-attachment-717064\" class=\"wp-caption-text\">DeBoardroomTV: \u00a0Zijn verpakkingen h\u00e9t nieuwe goud? Verliest lokaal het van Big Tech? En: is branding een luxeprobleem?<\/p><\/div>\n<p><strong>De Boardroom is d\u00e9 talkshow over actuele en urgente zaken uit de wereld van creativity, marketing en digital. In deze aflevering praten we met\u00a0Marjolijn van Dingenen\u00a0(Head of Marketing Benelux Lenovo) en\u00a0Dorine van Mullem\u00a0(COO Talpa Media) over onder meer:\u00a0<\/strong><\/p>\n<\/div>\n<p><em>* Zijn verpakkingen h\u00e9t nieuwe goud?<br \/>\n<\/em><em>* Verliest lokaal het van Big Tech?<br \/>\n<\/em><em>* En: is branding een luxeprobleem?<\/em><\/p>\n<\/div>\n<div style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<div><\/div>\n<div>Wat zeggen recente onderzoeken? Welke trends zien we hierbij in de markt? En hoe kijken onze tafelgasten er tegenaan?<\/div>\n<div>Sidekick: Bert Hagendoorn. Presentatie:<span class=\"il\">Ronald<\/span>ter Voert.\u00a0Meer info op:<a style=\"color: #1155cc;\" href=\"https:\/\/deboardroom.live\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/deboardroom.live\/&amp;source=gmail&amp;ust=1784661015801000&amp;usg=AOvVaw3P1CbOuwhPlR35C1Ttn9bJ\">deboardroom.live<\/a>.<\/div>\n<\/div>\n<div><span style=\"font-size: small;\">\u00a0<\/span><\/div>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4njEUvfthF0?si=ngNyQInnahfI5d5t\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<div><\/div>\n<div>En de podcast van deze uitzending:<\/div>\n<div><\/div>\n<p><iframe loading=\"lazy\" title=\"Zijn verpakkingen h\u00e9t nieuwe goud? Verliest lokaal het van Big Tech? En: is branding een luxeprobleem?\" src=\"https:\/\/omny.fm\/shows\/deboardroom\/zijn-verpakkingen-h-t-nieuwe-goud-verliest-lokaal-het-van-big-tech-en-is-branding-een-luxeprobleem\/embed?media=audio&amp;size=wide&amp;style=cover\" width=\"100%\" height=\"180\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>De Boardroom is d\u00e9 talkshow over actuele en urgente zaken uit de wereld van creativity, marketing en digital. In deze aflevering praten we met\u00a0Marjolijn van Dingenen\u00a0(Head of Marketing Benelux Lenovo) en\u00a0Dorine van Mullem\u00a0(COO Talpa Media) over onder meer:\u00a0<\/p>\n","protected":false},"author":194,"featured_media":717064,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5670],"tags":[8374,9405],"class_list":["post-717061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videopresentatie","tag-boardroom","tag-luxeprobleem"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/717061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/194"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=717061"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/717061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/717064"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=717061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=717061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=717061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}