{"id":716222,"date":"2026-09-15T01:36:07","date_gmt":"2026-09-14T23:36:07","guid":{"rendered":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=716222"},"modified":"2026-09-14T18:11:29","modified_gmt":"2026-09-14T16:11:29","slug":"de-boardroomtv-is-reclame-te-opdringerig-hoe-genz-proof-zijn-festivals-nog-en-moeten-merken-aan-de-fysieke-winkel","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/de-boardroomtv-is-reclame-te-opdringerig-hoe-genz-proof-zijn-festivals-nog-en-moeten-merken-aan-de-fysieke-winkel\/","title":{"rendered":"De BoardroomTV: Is reclame te opdringerig? Hoe GenZ-proof zijn festivals nog? En: moeten merken aan de fysieke winkel?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-716223 aligncenter size-full\" src=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/06\/image-14.png\" alt=\"\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/06\/image-14.png 1000w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/06\/image-14-700x700.png 700w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/06\/image-14-250x250.png 250w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/06\/image-14-768x768.png 768w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/06\/image-14-80x80.png 80w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/06\/image-14-320x320.png 320w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/06\/image-14-720x720.png 720w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/06\/image-14-520x520.png 520w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<div style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<p><strong>De Boardroom is d\u00e9 talkshow over actuele en urgente zaken uit de wereld van creativity, marketing en digital. In deze aflevering praten we met\u00a0Roland van den Berg\u00a0(Chief E-commerce Officer Kruidvat Benelux) en\u00a0Daan Ruitenbeek\u00a0(Manager New Business Mojo Concerts) over onder meer:<\/strong><\/p>\n<\/div>\n<div style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><\/div>\n<div style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><em>* Is reclame te opdringerig?<\/em><\/div>\n<div style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><em>* Hoe GenZ-proof zijn festivals nog?<\/em><\/div>\n<div style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><em>* En: moeten merken aan de fysieke winkel?<\/em><\/div>\n<blockquote>\n<div style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">Wat zeggen recente onderzoeken? Welke trends zien we hierbij in de markt? En hoe kijken onze tafelgasten er tegenaan?<\/div>\n<\/blockquote>\n<div><\/div>\n<div style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">Sidekick: Bert Hagendoorn. Presentatie:\u00a0<span class=\"il\">Ronald<\/span> ter Voert.\u00a0Meer info op:\u00a0<a style=\"color: #1155cc;\" href=\"https:\/\/deboardroom.live\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/deboardroom.live\/&amp;source=gmail&amp;ust=1780990551403000&amp;usg=AOvVaw0x3hr_pY-WC7Tu34YkqgbC\">deboardroom.live<\/a>.<\/div>\n<div><\/div>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/0r_oGvBSuKg?si=JdOmXhrQcQO9Hj9B\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>En de podcast:<\/p>\n<div><span style=\"font-size: small; background-color: #ffffff; color: #222222; font-family: Arial, Helvetica, sans-serif;\">\u00a0<\/span><\/div>\n<p><iframe loading=\"lazy\" title=\"Is reclame te opdringerig? Hoe GenZ-proof zijn festivals nog? En: moeten merken aan de fysieke winkel?\" src=\"https:\/\/omny.fm\/shows\/deboardroom\/is-reclame-te-opdringerig-hoe-genz-proof-zijn-festivals-nog-en-moeten-merken-aan-de-fysieke-winkel\/embed?media=audio&amp;size=wide&amp;style=cover\" width=\"100%\" height=\"180\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Boardroom is d\u00e9 talkshow over actuele en urgente zaken uit de wereld van creativity, marketing en digital. In deze aflevering praten we met\u00a0Roland van den Berg\u00a0(Chief E-commerce Officer Kruidvat Benelux) en\u00a0Daan Ruitenbeek\u00a0(Manager New Business Mojo Concerts) over onder meer:<\/p>\n","protected":false},"author":194,"featured_media":716223,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5670],"tags":[8374,360],"class_list":["post-716222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videopresentatie","tag-boardroom","tag-youtube"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/716222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/194"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=716222"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/716222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/716223"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=716222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=716222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=716222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}