{"id":714303,"date":"2026-04-01T13:01:37","date_gmt":"2026-04-01T11:01:37","guid":{"rendered":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=714303"},"modified":"2026-04-03T21:23:42","modified_gmt":"2026-04-03T19:23:42","slug":"de-boardroom-tv-hebben-de-socials-hun-hand-overspeeld-moet-de-honorering-van-bureaus-omhoog-en-wordt-de-cdo-de-nieuwe-cmo","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/de-boardroom-tv-hebben-de-socials-hun-hand-overspeeld-moet-de-honorering-van-bureaus-omhoog-en-wordt-de-cdo-de-nieuwe-cmo\/","title":{"rendered":"De Boardroom TV: &#8216;Hebben de socials hun hand overspeeld? Moet de honorering van bureaus omhoog? En: wordt de CDO de nieuwe CMO?&#8217;"},"content":{"rendered":"<div><\/div>\n<div>\n<div id=\"attachment_714305\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-714305\" class=\"wp-image-714305 size-full\" src=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/04\/Design_staand_new.jpg\" alt=\"De Boardroom TV: &#039;Hebben de socials hun hand overspeeld? Moet de honorering van bureaus omhoog? En: wordt de CDO de nieuwe CMO?&#039;\" width=\"1000\" height=\"1000\" title=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/04\/Design_staand_new.jpg 1000w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/04\/Design_staand_new-700x700.jpg 700w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/04\/Design_staand_new-250x250.jpg 250w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/04\/Design_staand_new-768x768.jpg 768w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/04\/Design_staand_new-144x144.jpg 144w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/04\/Design_staand_new-80x80.jpg 80w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/04\/Design_staand_new-320x320.jpg 320w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/04\/Design_staand_new-720x720.jpg 720w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2026\/04\/Design_staand_new-520x520.jpg 520w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-714305\" class=\"wp-caption-text\">De Boardroom TV: &#8216;Hebben de socials hun hand overspeeld? Moet de honorering van bureaus omhoog? En: wordt de CDO de nieuwe CMO?&#8217;<\/p><\/div>\n<\/div>\n<div><\/div>\n<div><strong>De Boardroom is d\u00e9 talkshow over actuele en urgente zaken uit de wereld van creativity, marketing en digital. In deze aflevering praten we met\u00a0Jorissa Neutelings\u00a0(Chief Digital Officer ABN AMRO) en\u00a0Rik Ledder\u00a0(CEO TBWA\\Neboko) over onder meer:<\/strong><\/div>\n<div><\/div>\n<div><em>* Hebben de socials hun hand overspeeld?<\/em><\/div>\n<div><em>* Moet de honorering van bureaus omhoog?<\/em><\/div>\n<div><em>* En: wordt de CDO de nieuwe CMO?<\/em><span style=\"font-size: small;\"><br \/>\n<\/span><\/div>\n<div><span style=\"font-size: small;\">\u00a0<\/span><\/div>\n<div>Wat zeggen recente onderzoeken? Welke trends zien we hierbij in de markt? En hoe kijken onze tafelgast(en) er tegenaan?\u00a0\u00a0Sidekick: Bert Hagendoorn. Presentatie:\u00a0<span class=\"il\">Ronald<\/span> ter Voert.\u00a0 Meer info op: <a href=\"https:\/\/deboardroom.live\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/deboardroom.live\/&amp;source=gmail&amp;ust=1775127512439000&amp;usg=AOvVaw2kcWPwVIhgBZbnD3phPAeJ\">deboardroom.live<\/a>.<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Hebben de socials hun hand overspeeld? Moet de honorering van bureaus omhoog? En: wordt de CDO de ni\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dpgUy6LKu0w?feature=oembed&#038;wmode=opaque\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<div><\/div>\n<div><span style=\"font-size: small;\">\u00a0<\/span><\/div>\n<div>\n<div><\/div>\n<div><span style=\"font-size: small;\"><b>\u00a0<\/b><\/span><\/div>\n<div><span style=\"font-size: small;\"><b>\u00a0<\/b><\/span><\/div>\n<\/div>\n<p><iframe loading=\"lazy\" title=\"Hebben de socials hun hand overspeeld? Moet de honorering van bureaus omhoog? En: wordt de CDO de nieuwe CMO?\" src=\"https:\/\/omny.fm\/shows\/deboardroom\/hebben-de-socials-hun-hand-overspeeld-moet-de-honorering-van-bureaus-omhoog-en-wordt-de-cdo-de-nieuwe-cmo\/embed?media=audio&amp;size=wide&amp;style=cover\" width=\"100%\" height=\"180\" frameborder=\"0\"><\/iframe><\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Wat is De Boardroom TV?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"De Boardroom TV is een talkshow over actuele thema\u2019s binnen de wereld van creativiteit, marketing en digital, waarin experts en leiders uit de industrie hun visie delen op belangrijke ontwikkelingen.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Welke onderwerpen worden besproken in deze aflevering van De Boardroom?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"In deze aflevering wordt besproken of social media-platforms hun invloed hebben overspeeld, of bureaus beter beloond moeten worden en of de rol van Chief Digital Officer mogelijk belangrijker wordt dan die van Chief Marketing Officer.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Wie zijn de gasten in deze aflevering van De Boardroom TV?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"De gasten zijn Jorissa Neutelings, Chief Digital Officer bij ABN AMRO, en Rik Ledder, CEO van TBWA\\\\Neboko. De presentatie is in handen van Ronald ter Voert met Bert Hagendoorn als sidekick.\"\n      }\n    }\n  ]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Boardroom is d\u00e9 talkshow over actuele en urgente zaken uit de wereld van creativity, marketing en digital. In deze aflevering praten we met\u00a0Jorissa Neutelings\u00a0(Chief Digital Officer ABN AMRO) en\u00a0Rik Ledder\u00a0(CEO TBWA\\Neboko) over onder meer:<\/p>\n","protected":false},"author":194,"featured_media":714305,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6447],"tags":[6210,170,1924,20],"class_list":["post-714303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plus-online-digital-marketing-nieuws-trends","tag-ai","tag-interview","tag-ronald","tag-video"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/714303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/194"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=714303"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/714303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/714305"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=714303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=714303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=714303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}