{"id":713262,"date":"2026-02-09T21:49:47","date_gmt":"2026-02-09T20:49:47","guid":{"rendered":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=713262"},"modified":"2026-02-09T21:54:06","modified_gmt":"2026-02-09T20:54:06","slug":"x-twitter-onthult-winnaars-super-bowl-lx-brand-ranx","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/x-twitter-onthult-winnaars-super-bowl-lx-brand-ranx\/","title":{"rendered":"X (Twitter) onthult winnaars Super Bowl LX &#8216;Brand Ranx&#8217;"},"content":{"rendered":"<div style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/imgproxy.divecdn.com\/8RPeHpf-3-t04utxEf1itW__xFMLScY-GEL82fXrA-o\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS94X2JyYW5kcmFueF80LnBuZw==.webp\" alt=\"X (Twitter) onthult winnaars Super Bowl LX &#039;Brand Ranx&#039;\" width=\"600\" height=\"348\" title=\"\"><p class=\"wp-caption-text\">X (Twitter) onthult winnaars Super Bowl LX &#8216;Brand Ranx&#8217;.<\/p><\/div>\n<p>&nbsp;<\/p>\n<p data-path-to-node=\"2\"><strong>Nu de Super Bowl LX (60) achter de rug is, heeft X de balans opgemaakt van de reclamesstrijd. Terwijl de verkoopcijfers pas later zullen uitwijzen wie de commerci\u00eble winnaar is, heeft X via hun &#8216;Brand Ranx&#8217;-competitie alvast de online winnaars bekendgemaakt. Hiervoor werd het AI-systeem Grok ingezet om de meest besproken merken te rangschikken.<\/strong><\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Budweiser | Super Bowl LX Commercial &#039;American Icons&#039;\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/a_mh-v02-Tw?feature=oembed&#038;wmode=opaque\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p data-path-to-node=\"3\">De Grote Winnaars Op basis van data analyseerde Grok de sentimenten en het gesprekvolume. De opvallendste merken die de ranglijsten aanvoerden waren:<\/p>\n<ul data-path-to-node=\"4\">\n<li>\n<p data-path-to-node=\"4,0,0\">Budweiser: Scoorde hoog op sentiment (Meest Geliefd).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,1,0\">Apple Music: Genereerde de meeste conversatie (Meest Besproken).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,2,0\">Kraft Mac and Cheese: Werd het vaakst gedeeld (Meest Gerepost).<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"5\">De prijzen werden verdeeld over vier categorie\u00ebn: <i data-path-to-node=\"5\" data-index-in-node=\"50\">Meest Geliefd<\/i>, <i data-path-to-node=\"5\" data-index-in-node=\"65\">Meest Besproken<\/i>, <i data-path-to-node=\"5\" data-index-in-node=\"82\">Meest Gedeeld<\/i> en <i data-path-to-node=\"5\" data-index-in-node=\"99\">Meest Disruptief (Buiten TV)<\/i>.<\/p>\n<p data-path-to-node=\"6\">De Cijfers Volgens X bewijst het evenement opnieuw dat het platform de &#8220;motor van de cultuur&#8221; is tijdens live sportevenementen. De statistieken liegen er niet om:<\/p>\n<ul data-path-to-node=\"7\">\n<li>\n<p data-path-to-node=\"7,0,0\">8 miljoen posts over de Super Bowl LX.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"7,1,0\">3 miljard impressies.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"7,2,0\">321 miljoen videoweergaven.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":14,"featured_media":713263,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6447],"tags":[],"class_list":["post-713262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plus-online-digital-marketing-nieuws-trends"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/713262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=713262"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/713262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/713263"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=713262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=713262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=713262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}