{"id":711756,"date":"2025-11-18T21:11:10","date_gmt":"2025-11-18T20:11:10","guid":{"rendered":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=711756"},"modified":"2025-11-18T21:15:49","modified_gmt":"2025-11-18T20:15:49","slug":"de-boardroom-wordt-de-slimme-bril-de-gamechanger-voor-merken-is-de-nederlandse-tv-wereld-klaar-voor-programmatic-en-mist-langetermijn-merkdenken-binnen-marketing","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/de-boardroom-wordt-de-slimme-bril-de-gamechanger-voor-merken-is-de-nederlandse-tv-wereld-klaar-voor-programmatic-en-mist-langetermijn-merkdenken-binnen-marketing\/","title":{"rendered":"De BoardroomTV: &#8220;Wordt de slimme bril d\u00e9 gamechanger voor merken? Is de Nederlandse tv-wereld klaar voor programmatic? En: mist langetermijn merkdenken binnen marketing?&#8221;"},"content":{"rendered":"<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-711759\" src=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2025\/11\/Gasten_liggend.jpg\" alt=\"\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2025\/11\/Gasten_liggend.jpg 1280w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2025\/11\/Gasten_liggend-700x394.jpg 700w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2025\/11\/Gasten_liggend-1024x576.jpg 1024w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2025\/11\/Gasten_liggend-250x141.jpg 250w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2025\/11\/Gasten_liggend-768x432.jpg 768w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2025\/11\/Gasten_liggend-720x405.jpg 720w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2025\/11\/Gasten_liggend-520x293.jpg 520w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2025\/11\/Gasten_liggend-320x180.jpg 320w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div>\n<div><\/div>\n<div><strong>De Boardroom is d\u00e9 talkshow over actuele en urgente zaken uit de wereld van creativity, marketing en digital. In deze aflevering praten we met Dave Frauenfelder\u00a0(VP Brand, MarCom &amp; Sponsorships KPN)\u00a0en Remon Buter\u00a0(Chief Investment Officer WPP Media)\u00a0over onder meer:\u00a0<\/strong><\/div>\n<div><\/div>\n<div><em>* Wordt de slimme bril d\u00e9 gamechanger voor merken?\u00a0<\/em><\/div>\n<div><em>* Is de Nederlandse tv-wereld klaar voor programmatic?\u00a0<\/em><\/div>\n<div><em>* En: mist langetermijn merkdenken binnen marketing?\u00a0<\/em><\/div>\n<div><\/div>\n<blockquote>\n<div>Wat zeggen recente onderzoeken? Welke trends zien we hierbij in de markt? En hoe kijken onze tafelgasten er tegenaan?<\/div>\n<div><\/div>\n<\/blockquote>\n<div><\/div>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Wordt de slimme bril d\u00e9 gamechanger voor merken? Is de Nederlandse tv-wereld klaar voor programmatic\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1axi6xxQ3Cc?feature=oembed&#038;wmode=opaque\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<div><\/div>\n<blockquote>\n<div><\/div>\n<\/blockquote>\n<div>Sidekick: Bert Hagendoorn. Presentatie: <span class=\"il\">Ronald<\/span> ter Voert.\u00a0Meer info op:\u00a0<a href=\"https:\/\/deboardroom.live\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/deboardroom.live\/&amp;source=gmail&amp;ust=1763582954723000&amp;usg=AOvVaw0f-ZPZ6YiQFy8HhlgXqqB8\">deboardroom.live<\/a>.<\/div>\n<div><\/div>\n<p><iframe loading=\"lazy\" title=\"Wordt de slimme bril d\u00e9 gamechanger voor merken? Is de Nederlandse tv-wereld klaar voor programmatic? En: mist langetermijn merkdenken binnen marketing? \" src=\"https:\/\/omny.fm\/shows\/deboardroom\/wordt-de-slimme-bril-d-gamechanger-voor-merken-is-de-nederlandse-tv-wereld-klaar-voor-programmatic-en-mist-langetermijn-merkdenken-binnen-marketing\/embed?style=cover\" width=\"100%\" height=\"180\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Boardroom is d\u00e9 talkshow over actuele en urgente zaken uit de wereld van creativity, marketing en digital. In deze aflevering praten we met Dave Frauenfelder\u00a0(VP Brand, MarCom &#038; Sponsorships KPN)\u00a0en Remon Buter\u00a0(Chief Investment Officer WPP Media)\u00a0over onder meer:\u00a0<\/p>\n","protected":false},"author":194,"featured_media":711759,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6447],"tags":[],"class_list":["post-711756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plus-online-digital-marketing-nieuws-trends"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2025\/11\/Gasten_liggend.jpg","_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/711756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/194"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=711756"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/711756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/711759"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=711756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=711756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=711756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}