{"id":708809,"date":"2025-07-18T01:20:14","date_gmt":"2025-07-17T23:20:14","guid":{"rendered":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=708809"},"modified":"2025-07-17T22:58:31","modified_gmt":"2025-07-17T20:58:31","slug":"6-van-de-nederlandse-consumenten-apple-music-actief","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/6-van-de-nederlandse-consumenten-apple-music-actief\/","title":{"rendered":"&#8216;6% van de Nederlandse consumenten Apple Music actief&#8217;"},"content":{"rendered":"<div class=\"WaaZC\">\n<div class=\"RJPOee EIJn2\">\n<div data-hveid=\"CAMQAQ\" data-ved=\"2ahUKEwij7ZOqt7yOAxUBi_0HHak7LogQo_EKegQIAxAB\">\n<div style=\"width: 1290px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.pixabay.com\/photo\/2024\/07\/07\/16\/14\/ai-generated-8879254_1280.jpg\" alt=\"'6% van de Nederlandse consumenten Apple Music actief'\" width=\"1280\" height=\"853\" \/><p class=\"wp-caption-text\">&#8216;6% van de Nederlandse consumenten Apple Music actief&#8217;<\/p><\/div>\n<p id=\"YYUIPXM\">\n<\/div>\n<div data-hveid=\"CAMQAQ\" data-ved=\"2ahUKEwij7ZOqt7yOAxUBi_0HHak7LogQo_EKegQIAxAB\"><\/div>\n<div class=\"rPeykc\" data-hveid=\"CAMQAQ\" data-ved=\"2ahUKEwij7ZOqt7yOAxUBi_0HHak7LogQo_EKegQIAxAB\"><strong>Volgens recente gegevens gebruikt 6% van de Nederlandse consumenten Apple Music actief. Hoewel dit percentage lager is dan dat van sommige concurrenten, zoals Spotify, blijft Apple Music een significante speler op de Nederlandse markt voor muziekstreaming.\u00a0 Er zijn een paar belangrijke punten om te overwegen:<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"WaaZC\">\n<div class=\"RJPOee EIJn2\">\n<ul data-hveid=\"CB0QAQ\" data-ved=\"2ahUKEwij7ZOqt7yOAxUBi_0HHak7LogQm_YKegQIHRAB\">\n<li class=\"K3KsMc\">\n<div class=\"zMgcWd dSKvsb\" data-il=\"\">\n<div data-crb-p=\"\">\n<div class=\"xFTqob\">\n<div class=\"Gur8Ad\"><span data-huuid=\"7881697740466611570\"><strong>Actief gebruik:<\/strong><\/span><\/div>\n<div class=\"vM0jzc\"><span data-huuid=\"7881697740466610289\">Het cijfer van 6% slaat op actieve gebruikers, wat betekent dat ze de dienst daadwerkelijk gebruiken en niet alleen een abonnement hebben.<span class=\"pjBG2e\" data-cid=\"eded8ae1-d85c-4232-9f92-7fb783e4ca76\"><span class=\"UV3uM\">\u00a0<\/span><\/span><\/span><\/p>\n<div class=\"NPrrbc\" data-cid=\"eded8ae1-d85c-4232-9f92-7fb783e4ca76\" data-uuids=\"7881697740466611570,7881697740466610289\">\n<div class=\"BMebGe btku5b fCrZyc LwdV0e FR7ZSc OJeuxf\" tabindex=\"0\" role=\"button\" aria-label=\"Gerelateerde links bekijken\" data-hveid=\"CBgQAQ\" data-ved=\"2ahUKEwij7ZOqt7yOAxUBi_0HHak7LogQ3fYKegQIGBAB\">\n<div class=\"niO4u\">\n<div class=\"kHtcsd\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"K3KsMc\">\n<div class=\"zMgcWd dSKvsb\" data-il=\"\">\n<div data-crb-p=\"\">\n<div class=\"xFTqob\">\n<div class=\"Gur8Ad\"><span data-huuid=\"7881697740466611823\"><strong>Vergelijking met andere diensten:<\/strong><\/span><\/div>\n<div class=\"vM0jzc\"><span data-huuid=\"7881697740466610542\">Hoewel Apple Music een kleiner percentage van de markt heeft dan Spotify, is het nog steeds een populaire keuze, vooral onder Apple-gebruikers.<span class=\"pjBG2e\" data-cid=\"4fdc9e3a-a396-4ddb-9f18-e082097bf095\"><span class=\"UV3uM\">\u00a0<\/span><\/span><\/span><\/p>\n<div class=\"NPrrbc\" data-cid=\"4fdc9e3a-a396-4ddb-9f18-e082097bf095\" data-uuids=\"7881697740466611823,7881697740466610542\">\n<div class=\"BMebGe btku5b fCrZyc LwdV0e FR7ZSc OJeuxf\" tabindex=\"0\" role=\"button\" aria-label=\"Gerelateerde links bekijken\" data-hveid=\"CBsQAQ\" data-ved=\"2ahUKEwij7ZOqt7yOAxUBi_0HHak7LogQ3fYKegQIGxAB\">\n<div class=\"niO4u\">\n<div class=\"kHtcsd\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"K3KsMc\">\n<div class=\"zMgcWd dSKvsb\" data-il=\"\">\n<div data-crb-p=\"\">\n<div class=\"xFTqob\">\n<div class=\"Gur8Ad\"><span data-huuid=\"7881697740466612076\"><strong>Jongere consumenten:<\/strong><\/span><\/div>\n<div class=\"vM0jzc\"><span data-huuid=\"7881697740466610795\">Apple Music wordt vooral gebruikt door jongere Nederlandse consumenten.<span class=\"pjBG2e\" data-cid=\"3dd59645-0651-4f54-addd-92ce6b1e627d\"><span class=\"UV3uM\">\u00a0<\/span><\/span><\/span><\/p>\n<div class=\"NPrrbc\" data-cid=\"3dd59645-0651-4f54-addd-92ce6b1e627d\" data-uuids=\"7881697740466612076,7881697740466610795\">\n<div class=\"BMebGe btku5b fCrZyc LwdV0e FR7ZSc OJeuxf\" tabindex=\"0\" role=\"button\" aria-label=\"Gerelateerde links bekijken\" data-hveid=\"CBMQAQ\" data-ved=\"2ahUKEwij7ZOqt7yOAxUBi_0HHak7LogQ3fYKegQIExAB\">\n<div class=\"niO4u\">\n<div class=\"kHtcsd\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"K3KsMc\">\n<div class=\"zMgcWd dSKvsb\" data-il=\"\">\n<div data-crb-p=\"\">\n<div class=\"xFTqob\">\n<div class=\"Gur8Ad\"><span data-huuid=\"7881697740466612329\"><strong>Veranderende markt:<\/strong><\/span><\/div>\n<div class=\"vM0jzc\"><span data-huuid=\"7881697740466611048\">De markt voor muziekstreaming is continu in beweging, met nieuwe spelers en technologie\u00ebn die invloed hebben op de gebruikersvoorkeuren.<span class=\"pjBG2e\" data-cid=\"f32b38d0-6008-497e-b4d6-2cacf356168a\"><span class=\"UV3uM\">\u00a0<\/span><\/span><\/span><\/p>\n<div class=\"NPrrbc\" data-cid=\"f32b38d0-6008-497e-b4d6-2cacf356168a\" data-uuids=\"7881697740466612329,7881697740466611048\">\n<div class=\"BMebGe btku5b fCrZyc LwdV0e FR7ZSc OJeuxf\" tabindex=\"0\" role=\"button\" aria-label=\"Gerelateerde links bekijken\" data-hveid=\"CBkQAQ\" data-ved=\"2ahUKEwij7ZOqt7yOAxUBi_0HHak7LogQ3fYKegQIGRAB\">\n<div class=\"niO4u\">\n<div class=\"kHtcsd\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"WaaZC\">\n<div class=\"RJPOee EIJn2\">\n<div class=\"rPeykc\" data-hveid=\"CCQQAQ\" data-ved=\"2ahUKEwij7ZOqt7yOAxUBi_0HHak7LogQo_EKegQIJBAB\"><span data-huuid=\"6944466604754360979\">Nederlandse consumenten gebruiken Apple Music actief, wat aantoont dat de dienst een relevante speler is op de markt voor muziekstreaming. Business of App schreef begin 2025:\u00a0<\/span><\/div>\n<\/div>\n<div data-hveid=\"CCQQAQ\" data-ved=\"2ahUKEwij7ZOqt7yOAxUBi_0HHak7LogQo_EKegQIJBAB\">\n<blockquote><p>Spotify had already accumulated 22 million subscribers by the time Apple Music launched. It also had 68 million users on freemium accounts.\u00a0<a href=\"https:\/\/www.businessofapps.com\/data\/youtube-statistics\/\" data-wpel-link=\"internal\">YouTube<\/a> had also cornered the market on music videos, another market Apple missed.\u00a0The acquisition of Beats Electronics for $3 billion was the first sign Apple were willing to try music streaming. It closed Beats Music and launched Apple Music in June 2015, with a lot of artists coming out to support the app. Apple also launched several radio stations featuring prominent artists and DJs, including ex-BBC Zane Lowe and Ebro Darden.<\/p><\/blockquote>\n<\/div>\n<\/div>\n<div data-hveid=\"CCQQAQ\" data-ved=\"2ahUKEwij7ZOqt7yOAxUBi_0HHak7LogQo_EKegQIJBAB\"><\/div>\n<div class=\"WaaZC\">\n<h1 data-hveid=\"CCQQAQ\" data-ved=\"2ahUKEwij7ZOqt7yOAxUBi_0HHak7LogQo_EKegQIJBAB\">Cijfers uit 2018<\/h1>\n<div data-hveid=\"CCQQAQ\" data-ved=\"2ahUKEwij7ZOqt7yOAxUBi_0HHak7LogQo_EKegQIJBAB\"><\/div>\n<div class=\"RJPOee EIJn2\">\n<div data-hveid=\"CCQQAQ\" data-ved=\"2ahUKEwij7ZOqt7yOAxUBi_0HHak7LogQo_EKegQIJBAB\">Apple deelt af en toe gebruikscijfers van Apple Music tijdens kwartaalupdates en aankondigingen. Volgens de schatting in 2018 had de streamingdienst wereldwijd zo\u2019n 36 miljoen gebruikers. Daarvan komen er 1,1 miljoen uit Nederland.<\/div>\n<\/div>\n<div data-hveid=\"CCQQAQ\" data-ved=\"2ahUKEwij7ZOqt7yOAxUBi_0HHak7LogQo_EKegQIJBAB\">\n<p data-start=\"390\" data-end=\"711\">Hoewel Apple Music toen geen volledig gratis versie aanbod, is het onduidelijk hoeveel van de Nederlandse gebruikers momenteel gebruikmaken van een proefabonnement. In Nederland kost zo\u2019n proefperiode \u20ac0,99, waarna je drie maanden toegang krijgt tot de dienst. In veel andere landen is deze proefperiode nog helemaal gratis.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;6% van de Nederlandse consumenten Apple Music actief&#8217;<\/p>\n","protected":false},"author":66,"featured_media":708810,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3758,5444],"tags":[8773],"class_list":["post-708809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentmarketing-online-digital-marketing-nieuws","category-onderzoek-cijfer-rapporten","tag-6-van-de-nederlandse-consumenten-apple-music-actief"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/708809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=708809"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/708809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/708810"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=708809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=708809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=708809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}