{"id":707459,"date":"2025-05-25T16:58:03","date_gmt":"2025-05-25T14:58:03","guid":{"rendered":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=707459"},"modified":"2025-05-25T21:45:35","modified_gmt":"2025-05-25T19:45:35","slug":"snapchat-opent-kantoor-in-parijs-en-wil-uitbreiden-in-de-eu-markt","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/snapchat-opent-kantoor-in-parijs-en-wil-uitbreiden-in-de-eu-markt\/","title":{"rendered":"Snapchat opent kantoor in Parijs en wil uitbreiden in de EU-markt"},"content":{"rendered":"
\"Snapchat

Snapchat opent kantoor in Parijs en wil uitbreiden in de EU-markt<\/p><\/div>\n

Als <\/span>onderdeel <\/span>van <\/span>zijn <\/span>internationale <\/span>groeistrategie <\/span>heeft <\/span>Snapchat <\/span>een <\/span>nieuw <\/span>kantoor <\/span>geopend <\/span>in <\/span>Parijs. <\/span>Tegelijkertijd <\/span>versterkt <\/span>het <\/span>platform <\/span>zijn <\/span>samenwerkingen <\/span>met <\/span>lokale <\/span>AR-<\/span>kunstenaars <\/span>en <\/span>makers, <\/span>waarmee <\/span>het <\/span>zijn <\/span>positie <\/span>als <\/span>leider <\/span>op <\/span>het <\/span>gebied <\/span>van <\/span>augmented <\/span>reality <\/span>verder <\/span>wil <\/span>uitbouwen.\u00a0 <\/span><\/strong><\/p>\n

Snapchat <\/span>breidt <\/span>uit <\/span>in <\/span>Parijs<\/span><\/strong>

\u201c<\/span>Met <\/span>trots <\/span>kondigen <\/span>we <\/span>de <\/span>opening <\/span>aan <\/span>van <\/span>ons <\/span>nieuwe <\/span>kantoor <\/span>in <\/span>Parijs. <\/span>Deze <\/span>strategische <\/span>stap <\/span>bevestigt <\/span>onze <\/span>sterke <\/span>aanwezigheid <\/span>in <\/span>Frankrijk <\/span>en <\/span>onderstreept <\/span>onze <\/span>langetermijnvisie <\/span>op <\/span>innovatie, <\/span>creativiteit <\/span>en <\/span>de <\/span>ontwikkeling <\/span>van <\/span>het <\/span>lokale <\/span>digitale <\/span>ecosysteem. <\/span>Het <\/span>nieuwe <\/span>kantoor <\/span>van <\/span>4.000 <\/span>vierkante <\/span>meter, <\/span>gelegen <\/span>in <\/span>het <\/span>hart <\/span>van <\/span>Parijs, <\/span>vormt <\/span>een <\/span>belangrijke <\/span>mijlpaal <\/span>voor <\/span>Snap <\/span>en <\/span>haar <\/span>meer <\/span>dan <\/span>100 <\/span>medewerkers <\/span>in <\/span>Frankrijk. <\/span>Het <\/span>is <\/span>ontworpen <\/span>om <\/span>samenwerking <\/span>en <\/span>creativiteit <\/span>te <\/span>stimuleren.\u201d<\/span><\/p>\n

Een <\/span>indrukwekkende <\/span>ruimte <\/span>voor <\/span>een <\/span>overwegend <\/span>digitaal <\/span>bedrijf \u2014 <\/span>waarmee <\/span>Snap <\/span>zijn <\/span>inzet <\/span>voor <\/span>de <\/span>Franse <\/span>markt <\/span>en <\/span>de <\/span>lokale <\/span>technologie- <\/span>en <\/span>kunstsector <\/span>benadrukt.<\/span><\/p>\n

Snap <\/span>voegt <\/span>daaraan <\/span>toe:<\/span><\/p>\n

Snap is excited to announce the opening of its new office in Paris. This strategic development confirms Snap\u2019s strong presence in France and reaffirms its long-term commitment to innovation, creativity, and the growth of the local digital ecosystem. The opening of this new 4,000-square-meter office in the heart of Paris marks a new milestone for Snap and its more than 100 employees in France, designed to foster synergy and creativity within its teams.<\/em><\/p><\/blockquote>\n

Die <\/span>laatste <\/span>opmerking <\/span>is <\/span>veelzeggend, <\/span>want <\/span>hoewel <\/span>Snapchat <\/span>een <\/span>groot <\/span>wereldwijd <\/span>gebruikersbestand <\/span>heeft, <\/span>blijft <\/span>het <\/span>merendeel <\/span>van <\/span>de <\/span>inkomsten <\/span>afkomstig <\/span>uit <\/span>Noord-<\/span>Amerika (<\/span>ongeveer <\/span>60%). <\/span>Europa, <\/span>ondanks <\/span>een <\/span>vergelijkbaar <\/span>aantal <\/span>gebruikers, <\/span>is <\/span>goed <\/span>voor <\/span>slechts <\/span>18% <\/span>van <\/span>de <\/span>omzet. <\/span>Vooral <\/span>in <\/span>opkomende <\/span>markten <\/span>zoals <\/span>India <\/span>groeit <\/span>het <\/span>gebruik <\/span>van <\/span>Snapchat, <\/span>maar <\/span>de <\/span>inkomsten <\/span>blijven <\/span>achter.\u00a0<\/span>De <\/span>nadruk <\/span>op <\/span>Frankrijk <\/span>is <\/span>dan <\/span>ook <\/span>logisch. <\/span>Met <\/span>27 <\/span>miljoen <\/span>maandelijkse <\/span>actieve <\/span>gebruikers <\/span>is <\/span>Frankrijk <\/span>veruit <\/span>de <\/span>grootste <\/span>EU-<\/span>markt <\/span>voor <\/span>Snapchat (<\/span>ter <\/span>vergelijking: <\/span>Duitsland <\/span>telt <\/span>19 <\/span>miljoen <\/span>gebruikers). <\/span>Door <\/span>fysiek <\/span>aanwezig <\/span>te <\/span>zijn <\/span>in <\/span>de <\/span>regio, <\/span>hoopt <\/span>Snap <\/span>zijn <\/span>positie <\/span>op <\/span>de <\/span>Europese <\/span>markt <\/span>te <\/span>versterken <\/span>en <\/span>meer <\/span>lokale <\/span>zakelijke <\/span>kansen <\/span>te <\/span>benutten.<\/span><\/p>\n

Daarnaast <\/span>lanceert <\/span>Snap <\/span>in <\/span>Parijs <\/span>het <\/span>AR <\/span>Studio <\/span>Paris <\/span>residentieprogramma<\/span><\/strong>, <\/span>een <\/span>artistieke <\/span>broedplaats <\/span>waar <\/span>technologie <\/span>en <\/span>cultuur <\/span>samenkomen. <\/span>Jaarlijks <\/span>zullen <\/span>geselecteerde <\/span>kunstenaars <\/span>uit <\/span>disciplines <\/span>als <\/span>design, <\/span>beeldende <\/span>kunst, <\/span>muziek <\/span>en <\/span>beeldhouwkunst, <\/span>in <\/span>samenwerking <\/span>met <\/span>de <\/span>AR-<\/span>ontwikkelaarscommunity, <\/span>immersieve <\/span>ervaringen <\/span>ontwikkelen <\/span>voor <\/span>Snap\u2019s <\/span>AR-<\/span>bril, <\/span>de <\/span>Spectacles<\/span><\/strong>.<\/span><\/em><\/p>\n

\n

Veelgestelde vragen over Snapchat in Parijs<\/h2>\n
\n

1. Waarom heeft Snapchat een kantoor geopend in Parijs?<\/h3>\n

Snapchat wil zijn aanwezigheid in Europa versterken, met name in Frankrijk waar het al 27 miljoen maandelijkse gebruikers heeft. Het nieuwe kantoor moet innovatie, creativiteit en samenwerking bevorderen en benadrukt Snap\u2019s inzet voor de Franse markt.<\/p>\n<\/p><\/div>\n

\n

2. Wat is het doel van het AR Studio Paris programma?<\/h3>\n

Het programma is bedoeld om kunstenaars en AR-ontwikkelaars samen te brengen om nieuwe, immersieve ervaringen te ontwikkelen voor Snap\u2019s AR-bril, de Spectacles. Het is een artistieke residentie waar technologie en cultuur elkaar ontmoeten.<\/p>\n<\/p><\/div>\n

\n

3. Hoe belangrijk is Europa voor Snapchat\u2019s groei?<\/h3>\n

Hoewel Europa vergelijkbare gebruikersaantallen heeft als Noord-Amerika, is het aandeel in de omzet nog beperkt (18%). Door fysiek aanwezig te zijn in belangrijke markten zoals Fran\n<\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

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