{"id":707453,"date":"2025-05-28T03:48:05","date_gmt":"2025-05-28T01:48:05","guid":{"rendered":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=707453"},"modified":"2025-05-29T14:11:34","modified_gmt":"2025-05-29T12:11:34","slug":"amazon-music-test-een-door-ai-aangedreven-belevings-zoekervaring","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/amazon-music-test-een-door-ai-aangedreven-belevings-zoekervaring\/","title":{"rendered":"Amazon Music test een door AI aangedreven belevings-zoekervaring"},"content":{"rendered":"
\"Amazon

Amazon Music test een door AI aangedreven belevings-zoekervaring<\/p><\/div>\n

\n

Amazon <\/span>Music <\/span>kondigde <\/span>dinsdag 20 mei <\/span>aan <\/span>dat <\/span>het <\/span>een <\/span>nieuwe <\/span>AI-<\/span>gestuurde <\/span>zoekfunctie <\/span>test <\/span>met <\/span>de <\/span>naam <\/span>“<\/span>Explore”<\/span>, <\/span>ontworpen <\/span>om <\/span>fans <\/span>te <\/span>helpen <\/span>meer <\/span>te <\/span>ontdekken <\/span>over <\/span>hun <\/span>favoriete <\/span>artiesten.\u00a0<\/span>Gebruikers <\/span>kunnen <\/span>deze <\/span>functie <\/span>activeren <\/span>door <\/span>onderaan <\/span>het <\/span>scherm <\/span>op <\/span>de <\/span>knop <\/span>“<\/span>Find”<\/span> te <\/span>tikken <\/span>en <\/span>de <\/span>naam <\/span>van <\/span>een <\/span>artiest <\/span>in <\/span>de <\/span>zoekbalk <\/span>in <\/span>te <\/span>voeren. <\/span>Door <\/span>vervolgens <\/span>het <\/span>tabblad <\/span>“<\/span>Explore”<\/span> linksboven <\/span>te <\/span>selecteren, <\/span>krijgen <\/span>ze <\/span>toegang <\/span>tot <\/span>informatie <\/span>over <\/span>de <\/span>artiest, <\/span>zoals <\/span>samenwerkingen <\/span>met <\/span>andere <\/span>zangers, <\/span>gerelateerde <\/span>artiesten <\/span>die <\/span>ze <\/span>wellicht <\/span>nog <\/span>niet <\/span>kennen, <\/span>en <\/span>hoogtepunten <\/span>uit <\/span>de <\/span>discografie.<\/span><\/strong><\/p>\n

\n

Zo <\/span>wijst <\/span>de <\/span>AI <\/span>gebruikers <\/span>die <\/span>zoeken <\/span>op <\/span>Jelly <\/span>Roll<\/span><\/strong> bijvoorbeeld <\/span>op <\/span>opvallende <\/span>duetten, <\/span>zoals <\/span>\u201c<\/span>Save <\/span>Me\u201d<\/span><\/em> met <\/span>Lainey <\/span>Wilson<\/span><\/strong>. <\/span>Daarnaast <\/span>fungeert <\/span>de <\/span>functie <\/span>ook <\/span>als <\/span>promotiekanaal <\/span>voor <\/span>exclusieve <\/span>Amazon <\/span>Music-<\/span>inhoud, <\/span>zoals <\/span>Jelly <\/span>Roll\u2019s <\/span>cover <\/span>van <\/span>\u201c<\/span>Should\u2019ve <\/span>Been <\/span>A <\/span>Cowboy\u201d<\/span><\/em> met <\/span>T-<\/span>Pain<\/span><\/strong>.<\/span><\/p>\n<\/blockquote>\n

Gebruikers <\/span>krijgen <\/span>bovendien <\/span>de <\/span>mogelijkheid <\/span>om <\/span>een <\/span>AI-<\/span>gegenereerde <\/span>afspeellijst<\/span><\/strong> aan <\/span>te <\/span>maken. <\/span>Vorig <\/span>jaar <\/span>introduceerde <\/span>Amazon <\/span>Music <\/span>al <\/span>zijn <\/span>eigen <\/span>alternatief <\/span>voor <\/span>Spotify\u2019s <\/span>AI <\/span>DJ, <\/span>onder <\/span>de <\/span>naam <\/span>Maestro<\/span><\/strong>, <\/span>als <\/span>onderdeel <\/span>van <\/span>zijn <\/span>strategie <\/span>om <\/span>te <\/span>concurreren <\/span>met <\/span>de <\/span>streaminggigant. <\/span>De <\/span>integratie <\/span>van <\/span>Maestro <\/span>in <\/span>Explore <\/span>lijkt <\/span>bedoeld <\/span>om <\/span>meer <\/span>gebruikers <\/span>aan <\/span>te <\/span>moedigen <\/span>om <\/span>deze <\/span>afspeelfunctie <\/span>te <\/span>proberen.<\/span><\/p>\n

Hoewel <\/span>het <\/span>doel <\/span>van <\/span>Explore <\/span>vooral <\/span>lijkt <\/span>te <\/span>zijn <\/span>om <\/span>gebruikers <\/span>langer <\/span>in <\/span>de <\/span>app <\/span>te <\/span>houden <\/span>en <\/span>ze <\/span>nauwer <\/span>te <\/span>verbinden <\/span>met <\/span>artiesten, <\/span>komt <\/span>de <\/span>introductie <\/span>ook <\/span>kort <\/span>nadat <\/span>Amazon <\/span>de <\/span>prijs <\/span>van <\/span>het <\/span>Music <\/span>Unlimited-<\/span>abonnement<\/span><\/strong> met $<\/span>1 <\/span>verhoogde. <\/span>De <\/span>nieuwe <\/span>functie <\/span>is <\/span>mogelijk <\/span>bedoeld <\/span>om <\/span>gebruikers <\/span>te <\/span>overtuigen <\/span>dat <\/span>het <\/span>nieuwe <\/span>tarief <\/span>van <\/span>$<\/span>11 <\/span>per <\/span>maand<\/span><\/strong> de <\/span>moeite <\/span>waard <\/span>is.<\/span><\/p>\n

Explore <\/span>wordt <\/span>uitgerold <\/span>voor <\/span>een <\/span>select <\/span>aantal <\/span>gebruikers <\/span>van <\/span>Amazon <\/span>Music <\/span>Unlimited <\/span>in <\/span>de <\/span>VS <\/span>op <\/span>de <\/span>iOS-<\/span>app. <\/span>Belangrijk <\/span>om <\/span>te <\/span>weten <\/span>is <\/span>dat <\/span>de <\/span>b\u00e8taversie <\/span>voorlopig <\/span>beperkt <\/span>is <\/span>tot <\/span>ongeveer <\/span>10.000 <\/span>artiesten<\/span><\/strong>, <\/span>waaronder <\/span>onder <\/span>meer <\/span>Bad <\/span>Bunny<\/span><\/strong> en <\/span>BLACKPINK<\/span><\/strong>.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

...<\/p>\n","protected":false},"author":2,"featured_media":707455,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[338,3758],"tags":[8616,1306,8617],"class_list":["post-707453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applicatie-tool-ai-business-marketing-ai","category-contentmarketing-online-digital-marketing-nieuws","tag-ai-music","tag-amazon","tag-amazon-music-test-een-door-ai-aangedreven-belevings-zoekervaring"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/707453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=707453"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/707453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/707455"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=707453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=707453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=707453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}