{"id":707307,"date":"2025-05-15T01:54:13","date_gmt":"2025-05-14T23:54:13","guid":{"rendered":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=707307"},"modified":"2025-05-18T15:29:23","modified_gmt":"2025-05-18T13:29:23","slug":"meta-ontvangt-cease-and-desist-van-noyb-eu-over-ai-training-met-persoonsgegevens","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/meta-ontvangt-cease-and-desist-van-noyb-eu-over-ai-training-met-persoonsgegevens\/","title":{"rendered":"Meta ontvangt \u2018Cease and Desist\u2019 van noyb.eu over AI-training met persoonsgegevens"},"content":{"rendered":"
\"Meta

Meta ontvangt \u2018Cease and Desist\u2019 van noyb.eu over AI-training met persoonsgegevens<\/p><\/div>\n

Privacyorganisatie <\/span>noyb.<\/span>eu<\/span>, <\/span>onder <\/span>leiding <\/span>van <\/span>privacyactivist <\/span>Max <\/span>Schrems, <\/span>heeft <\/span>Meta <\/span>een <\/span>formele <\/span>\u2018<\/span>Cease <\/span>and <\/span>Desist\u2019-<\/span>brief<\/span> gestuurd <\/span>in <\/span>verband <\/span>met <\/span>het <\/span>voornemen <\/span>om <\/span>vanaf <\/span>27 <\/span>mei<\/span> persoonlijke <\/span>gegevens <\/span>van <\/span>gebruikers <\/span>van <\/span>Facebook <\/span>en <\/span>Instagram<\/span> (<\/span>inclusief <\/span>EU-<\/span>burgers) <\/span>te <\/span>gebruiken <\/span>voor <\/span>het <\/span>trainen <\/span>van <\/span>AI-<\/span>modellen. <\/span>noyb <\/span>waarschuwt <\/span>dat, <\/span>indien <\/span>Meta <\/span>haar <\/span>aanpak <\/span>niet <\/span>wijzigt, <\/span>een <\/span>Europese <\/span>collectieve <\/span>rechtszaak<\/span> kan <\/span>volgen.<\/span><\/strong><\/a><\/p>\n

Volgens <\/span>de <\/span>AVG (<\/span>GDPR)<\/span> mag <\/span>verwerking <\/span>van <\/span>persoonsgegevens <\/span>uitsluitend <\/span>plaatsvinden <\/span>op <\/span>basis <\/span>van <\/span>\u00e9\u00e9n <\/span>van <\/span>de <\/span>rechtsgronden <\/span>in <\/span>artikel <\/span>6<\/span>. <\/span>Hoewel <\/span>Meta <\/span>ervoor <\/span>had <\/span>kunnen <\/span>kiezen <\/span>om <\/span>gebruikers <\/span>expliciet <\/span>om <\/span>toestemming<\/span> te <\/span>vragen, <\/span>beroept <\/span>het <\/span>bedrijf <\/span>zich <\/span>op <\/span>gerechtvaardigd <\/span>belang<\/span>.<\/span><\/p>\n

\n

Deze <\/span>rechtsgrond <\/span>vereist <\/span>echter <\/span>dat <\/span>bedrijven <\/span>een <\/span>zogenoemde <\/span>drieledige <\/span>toets<\/span> doorstaan (<\/span>doel, <\/span>noodzakelijkheid, <\/span>belangenafweging), <\/span>waarbij <\/span>de <\/span>lat <\/span>volgens <\/span>recente <\/span>richtsnoeren <\/span>van <\/span>de <\/span>European <\/span>Data <\/span>Protection <\/span>Board (<\/span>EDPB)<\/span> aanzienlijk <\/span>hoger <\/span>ligt <\/span>dan <\/span>AI-<\/span>bedrijven <\/span>aanvankelijk <\/span>verwachtten.<\/span><\/p>\n<\/blockquote>\n

Beperking <\/span>van <\/span>bezwaarrecht<\/span><\/h1>\n

Hoewel <\/span>gebruikers <\/span>onder <\/span>de <\/span>GDPR <\/span>het <\/span>recht <\/span>van <\/span>bezwaar<\/span> hebben <\/span>bij <\/span>verwerking <\/span>op <\/span>basis <\/span>van <\/span>gerechtvaardigd <\/span>belang, <\/span>stelt <\/span>noyb <\/span>dat <\/span>Meta <\/span>dit <\/span>recht <\/span>inperkt <\/span>door <\/span>te <\/span>eisen <\/span>dat <\/span>gebruikers <\/span>zich <\/span>voorafgaand <\/span>aan <\/span>de <\/span>start <\/span>van <\/span>de <\/span>training<\/span> afmelden.<\/span><\/p>\n

Daarnaast <\/span>wijst <\/span>noyb <\/span>op <\/span>het <\/span>risico <\/span>dat, <\/span>zodra <\/span>Meta\u2019s <\/span>AI-<\/span>model <\/span>LLaMA<\/span> als <\/span>open <\/span>source <\/span>wordt <\/span>vrijgegeven, <\/span>het <\/span>niet <\/span>meer <\/span>mogelijk <\/span>is <\/span>om <\/span>verwerking <\/span>ongedaan <\/span>te <\/span>maken<\/span>. <\/span>Dit <\/span>zou <\/span>onherstelbare <\/span>gevolgen <\/span>kunnen <\/span>hebben <\/span>voor <\/span>de <\/span>privacy <\/span>van <\/span>Europese <\/span>gebruikers.<\/span><\/p>\n

Mogelijke <\/span>juridische <\/span>stappen<\/span><\/h4>\n

noyb <\/span>is <\/span>een <\/span>gekwalificeerde <\/span>entiteit<\/span> onder <\/span>de <\/span>EU-<\/span>richtlijn <\/span>voor <\/span>collectief <\/span>verhaal<\/span> en <\/span>heeft <\/span>daarmee <\/span>het <\/span>recht <\/span>om <\/span>een <\/span>injonctie<\/span> aan <\/span>te <\/span>vragen <\/span>bij <\/span>een <\/span>EU-<\/span>rechtbank. <\/span>Indien <\/span>deze <\/span>wordt <\/span>toegekend, <\/span>zou <\/span>Meta <\/span>verplicht <\/span>kunnen <\/span>worden <\/span>om:<\/span><\/p>\n

    \n
  1. \n

    De <\/span>verwerking <\/span>van <\/span>persoonsgegevens <\/span>van <\/span>EU-<\/span>gebruikers <\/span>te <\/span>staken;<\/span><\/p>\n<\/li>\n

  2. \n

    AI-<\/span>modellen <\/span>die <\/span>onrechtmatig <\/span>zijn <\/span>getraind, <\/span>te <\/span>verwijderen.<\/span><\/p>\n<\/li>\n<\/ol>\n

    Naast <\/span>een <\/span>injunctie <\/span>kan <\/span>noyb <\/span>ook <\/span>een <\/span>schadevergoedingsactie<\/span> indienen, <\/span>wat <\/span>mogelijk <\/span>zou <\/span>kunnen <\/span>leiden <\/span>tot <\/span>claims <\/span>van <\/span>honderden <\/span>miljoenen <\/span>euro’s<\/span> aan <\/span>immateri\u00eble <\/span>schade.<\/span><\/p>\n

    Op <\/span>dit <\/span>moment <\/span>heeft <\/span>noyb <\/span>nog <\/span>geen <\/span>rechtszaak <\/span>gestart<\/span>, <\/span>maar <\/span>eerst <\/span>een <\/span>formeel <\/span>schikkingsvoorstel<\/span> ingediend <\/span>via <\/span>de <\/span>Cease <\/span>and <\/span>Desist-<\/span>brief. <\/span>Een <\/span>gerechtelijke <\/span>procedure <\/span>kan <\/span>volgen <\/span>als <\/span>Meta <\/span>geen <\/span>gehoor <\/span>geeft.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    ...<\/p>\n","protected":false},"author":2,"featured_media":707309,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[338],"tags":[6210,8605,7247,7340],"class_list":["post-707307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws-tool-ai-business-marketing-ai-modellen","tag-ai","tag-ai_nieuws","tag-meta","tag-nieuws_marketing"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/707307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=707307"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/707307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/707309"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=707307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=707307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=707307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}