{"id":707041,"date":"2025-05-06T07:28:28","date_gmt":"2025-05-06T05:28:28","guid":{"rendered":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=707041"},"modified":"2025-05-06T22:05:03","modified_gmt":"2025-05-06T20:05:03","slug":"creatieve-sector-stuurt-de-europese-commissie-een-brief-over-ai-en-creatieve-werken","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/creatieve-sector-stuurt-de-europese-commissie-een-brief-over-ai-en-creatieve-werken\/","title":{"rendered":"Creatieve sector stuurt de Europese Commissie een brief (over AI en creatieve werken)"},"content":{"rendered":"<p id=\"zknwBnS\"><img loading=\"lazy\" decoding=\"async\" width=\"923\" height=\"750\" class=\"size-full wp-image-707042 aligncenter\" src=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2025\/05\/img_6818e730deafd.png\" alt=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2025\/05\/img_6818e730deafd.png 923w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2025\/05\/img_6818e730deafd-700x569.png 700w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2025\/05\/img_6818e730deafd-250x203.png 250w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2025\/05\/img_6818e730deafd-768x624.png 768w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2025\/05\/img_6818e730deafd-720x585.png 720w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2025\/05\/img_6818e730deafd-520x423.png 520w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2025\/05\/img_6818e730deafd-320x260.png 320w\" sizes=\"auto, (max-width: 923px) 100vw, 923px\" \/><\/p>\n<p><strong>De Europese, creatieve industrie heeft een open brief gestuurd aan de Europese Commisie om hun creatieve sector te beschermen:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-left has-purple-color has-text-color has-link-color wp-elements-b7318648e7055b91eedace5ccfceabf0\"><em><strong><mark class=\"has-inline-color has-green-color\">Open letter<br \/>\n<\/mark><\/strong><strong>to Executive Vice-President of the European Commission for Tech Sovereignty, Security and Democracy<\/strong><\/em><\/h1>\n<\/div>\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-right\"><em>April 25, 2025<\/em><\/p>\n<p><em>Dear Executive Vice-President Virkkunen,<\/em><br \/>\n<em><strong>protect Europe\u2019s Creative Soul!<\/strong><\/em><\/p>\n<p><em>Europe is much more than a geographic area. It is a cultural promise \u2013 a promise of freedom, diversity, innovation and co-operation. This promise has inspired artists, creatives and visionaries for generations.<\/em><br \/>\n<em>Today, however, this heritage is threatened \u2013 not only by political division, but by a technological development that degrades our creative work to a mere resource: generative artificial intelligence.<\/em><\/p>\n<p><em>We, the voices of the European creative industries \u2013 authors, musicians, actors, filmmakers, photographers, illustrators, composers, designers, architects, journalists, translators, artists, producers, publishers and representatives of the media and cultural industries \u2013 are sounding the alarm.<\/em><\/p>\n<p><em>Our rights as creators and rights holders are being systematically eroded under the guise of \u2018promoting innovation\u2019. Billions of creative works are being used as the basis for AI systems without our knowledge, without our consent and without remuneration. The EU Commission has done too little to protect us from this.<\/em><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-orange-light-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left has-purple-color has-text-color has-link-color wp-elements-069f28b7c3f9bf04dc102970390742b1\"><em><strong>We therefore call for decisive and swift action:<\/strong><\/em><\/h2>\n<ol class=\"wp-block-list has-purple-color has-text-color has-link-color wp-elements-c17c06dccd781f932d1427def3f4e485\">\n<li class=\"has-medium-font-size\"><em><strong>Full transparency<\/strong>\u00a0<mark class=\"has-inline-color has-black-color\">about all works, contributions and performances that have been and will be used for training generative AI models and other purposes.<\/mark><\/em><\/li>\n<li class=\"has-medium-font-size\"><em><strong>Adequate remuneration<\/strong>\u00a0<mark class=\"has-inline-color has-black-color\">for the use of our works.<\/mark><\/em><\/li>\n<li class=\"has-medium-font-size\"><em><strong>Consistent enforcement<\/strong>\u00a0<mark class=\"has-inline-color has-black-color\">of applicable copyright laws \u2013 including against global tech companies.<\/mark><\/em><\/li>\n<li class=\"has-medium-font-size\"><em><strong>Involvement<\/strong>\u00a0<mark class=\"has-inline-color has-black-color\">of the culture, creative and media industries in all regulatory processes for AI governance.<\/mark><\/em><\/li>\n<\/ol>\n<\/div>\n<\/div>\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><em>Artificial intelligence relies on our creative content to function at all. Without it, AI is blind, empty and speechless. At present, it is exclusively the developers of the models who benefit, while creators and rights holders are being expropriated.<\/em><\/p>\n<p class=\"has-green-color has-text-color has-link-color wp-elements-b2a118924d6e94c21a30c6c82f673696\"><em>AI can be a driver of progress \u2013 but only if it is built on solid legal and ethical foundations.<\/em><\/p>\n<p><em>If Europe loses its creatives, it will not only lose its cultural identity but also one of its strongest economic sectors. To sacrifice this potential means to jeopardise Europe\u2019s future.<\/em><\/p>\n<\/div>\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-purple-color has-text-color has-link-color wp-elements-5731bca910971a4005bdc86f73519e96\"><em><strong>We strongly call on you:<\/strong><\/em><\/h2>\n<p><em>Protect Europe\u2019s creative soul, protect European values and works. Act now to ensure a fair, transparent and legally compliant development of artificial intelligence. Europe cannot stand idly by while its cultural foundations are devalued.<\/em><\/p>\n<p><em>With emphasis and great concern, but also with hope for strong and fair regulation<\/em><\/p>\n<\/div>\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-purple-color has-text-color has-link-color has-medium-font-size wp-elements-dee7d31ac81b8deca72acbc77f0bc3a7\"><em>Creators for Europe United<\/em><\/h3>\n<h3 class=\"wp-block-heading has-green-color has-text-color has-link-color has-medium-font-size wp-elements-c9d97b1aff42821607671d799e963765\"><em>#openletterCFEunited<\/em><\/h3>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":66,"featured_media":707042,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[338],"tags":[8561,8571,8576,8579,8568,8575,8565,4415,8563,8572,8566,8574,8564,8577,8570,8559,8573,8580,8562,8560,8569,8567,8578],"class_list":["post-707041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws-tool-ai-business-marketing-ai-modellen","tag-2025-dear-executive-vice-president-virkkunen","tag-actors","tag-architects","tag-artists","tag-but-by-a-technological-development-that-degrades-our-creative-work-to-a-mere-resource-generative-artificial-intelligence-we","tag-composers","tag-creatives-and-visionaries-for-generations-today","tag-designers","tag-diversity","tag-filmmakers","tag-however","tag-illustrators","tag-innovation-and-co-operation-this-promise-has-inspired-artists","tag-journalists","tag-musicians","tag-open-letter-to-executive-vice-president-of-the-european-commission-for-tech-sovereignty","tag-photographers","tag-producers","tag-protect-europes-creative-soul-europe-is-much-more-than-a-geographic-area-it-is-a-cultural-promise-a-promise-of-freedom","tag-security-and-democracy-april-25","tag-the-voices-of-the-european-creative-industries-authors","tag-this-heritage-is-threatened-not-only-by-political-division","tag-translators"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2025\/05\/img_6818e730deafd.png","_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/707041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=707041"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/707041\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/707042"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=707041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=707041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=707041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}