{"id":69734,"date":"2012-11-05T07:45:43","date_gmt":"2012-11-05T06:45:43","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=69734"},"modified":"2012-11-04T20:04:59","modified_gmt":"2012-11-04T19:04:59","slug":"contentmarketing-de-rivaal-voor-traditionele-adverteerders","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/contentmarketing-de-rivaal-voor-traditionele-adverteerders\/","title":{"rendered":"Contentmarketing de rivaal voor traditioneel adverteren?"},"content":{"rendered":"<p><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?attachment_id=69735\" rel=\"attachment wp-att-69735 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-69735\" title=\"KOPcontentmarketingL60j60z_c\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2012\/10\/KOPcontentmarketingL60j60z_c-465x352.jpg\" alt=\"\" width=\"465\" height=\"352\"><\/a>Waarom zouden organisaties aan de slag moeten met contentmarketing? Leadgen? Nurturing? Het scoren van lead met content of&#8230;?<\/p>\n<p><strong>Populaire manieren van contentmarketing<\/strong><\/p>\n<p>Sociale media is populair als we het hebben over contentmarketing. 79% vindt sociale media hun vorm van contentmarketing. Exclusief de blogs. Daarna met 78% komt het posten van artikelen en als nummer drie in-person evenementne. Nieuwsbrieven en casestudies publiceren volgen gestaag in de toplijst. Ebooks zijn met 9% het minst populair.<!--more--><\/p>\n<p><strong>De kanalen\u00a0<\/strong><\/p>\n<p>Om je content te publiceren of verspreiden is natuurlijk sociale media d\u00e9 manier. 55% doet het verspreiden bij voorkeur via Twitter aldus onderzoeker Marketo. Daarna komt Facebook. Marketo onderzocht 2000 profs daarbij vooral (b2b) marketeers. Vooral kleinere organisaties denken baat te hebben bij contentmarketing en b2b-marketeers denken op korte termijn een toename te zien in hun bestedingen.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/2012\/10\/16\/contentmarketing-de-rivaal-voor-traditionele-adverteerders\/contentmarketingl60j60z_c\/\" rel=\"attachment wp-att-69738 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-69738\" title=\"contentmarketingL60j60z_c\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2012\/10\/contentmarketingL60j60z_c.jpg\" alt=\"\" width=\"465\" height=\"1500\"><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":25,"featured_media":69735,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1392,3698,60],"class_list":["post-69734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws","tag-ad","tag-contentmarketing","tag-overzicht"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/69734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=69734"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/69734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/69735"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=69734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=69734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=69734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}