{"id":65816,"date":"2012-09-28T18:08:57","date_gmt":"2012-09-28T16:08:57","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=65816"},"modified":"2012-09-29T11:32:24","modified_gmt":"2012-09-29T09:32:24","slug":"er-was-eens-een-melkboer-op-facebook","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/er-was-eens-een-melkboer-op-facebook\/","title":{"rendered":"Er Was Eens Een Melkboer Op Facebook"},"content":{"rendered":"<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-66249\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2012\/09\/Schermafbeelding-2012-09-29-om-11.41.16.png\" alt=\"\" width=\"447\" height=\"275\" title=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2012\/09\/Schermafbeelding-2012-09-29-om-11.41.16.png 497w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2012\/09\/Schermafbeelding-2012-09-29-om-11.41.16-250x153.png 250w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2012\/09\/Schermafbeelding-2012-09-29-om-11.41.16-320x196.png 320w\" sizes=\"auto, (max-width: 447px) 100vw, 447px\" \/><\/p>\n<p><strong>Een van de leukste sprekers tijdens het NIMA congres<a title=\"NIMA The Case 2012\" href=\"http:\/\/www.nimacongres.nl\/\" target=\"_blank\" rel=\"noopener\"> The Case 2012<\/a> was toch wel <a title=\"Maartje Ebben - Arla\" href=\"nl.linkedin.com\/pub\/maartje-ebben\/0\/548\/992\" target=\"_blank\">Maartje Ebben<\/a>. Zij is werkzaam als Brand Manager bij Arla Foods, je weet wel die van de biologische kwark en melkproducten. Ze vertelde over het pad naar hun Facebook succes. Hoe ze vanuit het niets ineens meer dan 13.000 likes kregen. Welke campagnes er topte en welke er flopte. De zaal stelde zeer kritische vragen, maar die kon ze prima beantwoorden, al dan niet met een sympathieke en licht aanstekelijke lach.\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Arla&#8217;s Facebook succesverhaal in een infographic:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-65869 alignnone\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2012\/09\/arla_sue_facebook_aanpak.jpg\" alt=\"\" width=\"470\" height=\"5214\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":46,"featured_media":66249,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[15,64,184,313,12,7],"class_list":["post-65816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-strategie","tag-content","tag-facebook","tag-fb","tag-infographics","tag-social","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/65816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=65816"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/65816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/66249"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=65816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=65816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=65816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}