{"id":63176,"date":"2012-09-23T16:16:00","date_gmt":"2012-09-23T14:16:00","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=63176"},"modified":"2012-09-23T16:20:38","modified_gmt":"2012-09-23T14:20:38","slug":"ab-test-conversatie-content-optimalisatie","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/ab-test-conversatie-content-optimalisatie\/","title":{"rendered":"VIDEO A\/B test (Content) Experiments optimizer"},"content":{"rendered":"<p><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/2012\/09\/20\/ab-test-conversatie-content-optimalisatie\/content-experiments-google-analytics\/\" rel=\"attachment wp-att-63281\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-63281\" title=\"content-experiments-google-analytics\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2012\/09\/content-experiments-google-analytics-465x226.jpg\" alt=\"\" width=\"465\" height=\"226\" \/><\/a><\/p>\n<p>Google is gebaat bij content vol usability. Een test om te kijken of site A of B beter werkt heet Content Experiments. Content Experiments is de vervanger van Google Website Optimizer. Met Content Experiments kunt u A\/B testen uitvoeren vanuit Google Analytics. Experiments kan eigenlijk A\/B\/n testen uitvoeren, aldus Google zelf.\u00a0<!--more--><\/p>\n<p><strong>De mogelijkheden<\/strong><\/p>\n<p>Met tester Content Experiments kun je:<\/p>\n<ul>\n<li>Verschillende versies van webpagina&#8217;s testen in het verschil qua bezoek<\/li>\n<li>Aangeven wel percentage van jouw bezoekers is betrokken in jouw Experiment<\/li>\n<li>De doelen uitkiezen die jij wilt testen<\/li>\n<li>Updates ontvangen via de e-mail over hoe de testen het doen online<\/li>\n<\/ul>\n<p><strong>Video met voorbeeld<\/strong><\/p>\n<p>In dit filmpje laat Joanne M\u00f6lder zien hoe u verschillende versies van een pagina test met Content Experiments.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/YhlAV7F1DaA\" frameborder=\"0\" width=\"465\" height=\"290\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":25,"featured_media":63281,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-63176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/63176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=63176"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/63176\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/63281"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=63176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=63176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=63176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}