{"id":624457,"date":"2020-12-07T05:48:50","date_gmt":"2020-12-07T04:48:50","guid":{"rendered":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=624457"},"modified":"2021-01-20T16:37:26","modified_gmt":"2021-01-20T15:37:26","slug":"spotify-test-video-stories-in-playlists","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/spotify-test-video-stories-in-playlists\/","title":{"rendered":"Spotify test video-stories in playlists"},"content":{"rendered":"<p id=\"qmbekDu\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" class=\"size-full wp-image-624458 aligncenter\" src=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2020\/11\/img_5fc4e9344453f.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2020\/11\/img_5fc4e9344453f.png 960w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2020\/11\/img_5fc4e9344453f-700x467.png 700w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2020\/11\/img_5fc4e9344453f-250x167.png 250w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2020\/11\/img_5fc4e9344453f-768x512.png 768w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2020\/11\/img_5fc4e9344453f-720x480.png 720w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2020\/11\/img_5fc4e9344453f-520x347.png 520w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2020\/11\/img_5fc4e9344453f-320x213.png 320w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Spotify test met video in playlists, meldt website Engadget. Telecompaper meldde al eerder november 2020:<\/p>\n<blockquote><p>Sinds de uitbraak van het coronavirus is het luisteren naar connected devices met bijna de helft toegenomen, zegt Spotify. Men gebruikt thuis vaker smartspeakers en apps via bijvoorbeeld tv.<\/p><\/blockquote>\n<p>In de playlists met het thema Kerst verschijnen korte stories (video\u2019s) waarin bekende artiesten hun kerstgroeten en -wensen overbrengen. Dit betreft een test:<\/p>\n<p>&nbsp;<\/p>\n<div class=\"grid__cell col-12-of-15@d \">\n<article class=\"c-gray-1\">\n<div id=\"page_body\">\n<div class=\"container@m-\">\n<div class=\"flush-top flush-bottom \" data-behavior=\"FitVids\">\n<div class=\"o-article_block \">\n<div class=\"grid@tl+ mt-n40\">\n<div id=\"right-ads-rail\" class=\"hide@tp- grid@tl+__cell col-4-of-12@tl+ right@tl+ flush-top pt-40 relative z-1\">\n<aside role=\"banner\">\n<div class=\"relative mb-40 \">\n<div id=\"latest_rail_article_ncp_redirector\" class=\"\" data-aol-adcall=\"{&quot;tl&quot;:{&quot;adSetInView&quot;:[&quot;D&quot;,&quot;&quot;,&quot;250&quot;],&quot;htmlAdWH&quot;:{&quot;mn&quot;:93484794,&quot;sizes&quot;:{&quot;w&quot;:&quot;RR&quot;,&quot;h&quot;:&quot;RR&quot;},&quot;type&quot;:&quot;f&quot;},&quot;adsRotateMult&quot;:1}}\" data-behavior=\"Advertisement\">\n<div id=\"atwAdFrame2EAN\"><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<div class=\"grid@tl+__cell col-8-of-12@tl+ pt-40\">\n<figure><img decoding=\"async\" class=\"stretch-img hide@m- aligncenter\" src=\"https:\/\/o.aolcdn.com\/images\/dims?thumbnail=640%2C&amp;quality=95&amp;image_uri=https%3A%2F%2Fs.yimg.com%2Fos%2Fcreatr-uploaded-images%2F2020-11%2F5bb41f60-30e4-11eb-bff6-af78b964af4d&amp;client=amp-blogside-v2&amp;signature=6bc52132f68c260d259f6399f79b3e8acfff9ffb\" alt=\"The Christmas Hits playlist on Spotify\" title=\"\"><figcaption class=\"mt-15 t-meta c-gray-3\">\u00a0<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"engadget-post-contents\" class=\"o-article_block pb-15 pb-5@m- o-subtle_divider\" data-ylk=\"sec:postcontents;slk:Spotify%20taps%20big-name%20musicians%20to%20help%20test%20Instagram-like%20stories;elm:link;itc:0;\">\n<div class=\"grid@tl+\">\n<div class=\"grid@tl+__cell col-8-of-12@tl+\">\n<div class=\"article-text c-gray-1\">\n<blockquote><p>If you\u2019re in the festive spirit and you\u2019re already listening to seasonal music, you might have noticed\u00a0<a href=\"https:\/\/www.engadget.com\/spotify-podcasts-your-episodes-collection-163912155.html\" data-rapid_p=\"1\" data-v9y=\"1\" target=\"_blank\" rel=\"noopener\">Spotify&#8217;s<\/a>\u00a0Christmas Hits playlist is looking a little different. The company updated its\u00a0<a href=\"https:\/\/open.spotify.com\/playlist\/37i9dQZF1DX0Yxoavh5qJV\" target=\"_blank\" rel=\"noopener noreferrer\" data-rapid_p=\"2\" data-v9y=\"1\">mammoth mix of holiday songs<\/a>\u00a0early Friday. If you open it on the iOS or Android app, you may get a peek at Spotify&#8217;s Instagram-style stories.<\/p>\n<p>The Christmas Hits story\u00a0<a href=\"https:\/\/twitter.com\/chriscantino\/status\/1332114336970510337\" target=\"_blank\" rel=\"noopener noreferrer\" data-rapid_p=\"5\" data-v9y=\"1\">features videos<\/a>\u00a0from several artists who are featured on the playlist, including Jennifer Lopez, Kelly Clarkson and Pentatonix. Stories have popped up on some other Spotify-created playlists recently, including\u00a0<a href=\"https:\/\/twitter.com\/omarm1210\/status\/1332348526995628033\" target=\"_blank\" rel=\"noopener noreferrer\" data-rapid_p=\"6\" data-v9y=\"1\">Tear Drop<\/a>\u00a0(&#8220;emo rap feelings for the misunderstood,&#8221; according to Spotify&#8217;s\u00a0<a href=\"https:\/\/open.spotify.com\/playlist\/37i9dQZF1DX6xZZEgC9Ubl\" target=\"_blank\" rel=\"noopener noreferrer\" data-rapid_p=\"7\" data-v9y=\"1\">description<\/a>) and an\u00a0<a href=\"https:\/\/musically.com\/2020\/11\/23\/spotify-gets-enhanced-megan-thee-stallion-good-news-album\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-rapid_p=\"8\" data-v9y=\"1\">enhanced version<\/a>\u00a0of\u00a0<a href=\"https:\/\/open.spotify.com\/playlist\/37i9dQZF1DWZfL3pYtTVaw\" target=\"_blank\" rel=\"noopener noreferrer\" data-rapid_p=\"9\" data-v9y=\"1\">Megan Thee Stallion&#8217;s debut album<\/a>,\u00a0<em>Good News.<\/em><\/p><\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div id=\"engadget-post-continued-contents\" class=\"o-article_block pb-15 pb-5@m- mt-n35 mt-n25@m mt-n15@s\">\n<div class=\"grid@tl+\">\n<div class=\"full-width@tp- grid@tl+__cell col-8-of-12@tl+\">\n<div class=\"article-text c-gray-1 no-review\">\n<blockquote><p>Spotify confirmed to Engadget that this is a test, so there&#8217;s no word as yet on if or when you&#8217;ll see more stories or whether you&#8217;ll be able to add them to your own playlists eventually. &#8220;At Spotify, we routinely conduct a number of tests in an effort to improve our user experience,&#8221; a Spotify spokesperson said in a statement. &#8220;Some of those tests end up paving the path for our broader user experience and others serve only as an important learning. We have no further news to share on future plans at this time.&#8221;<\/p><\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<h1>De test<\/h1>\n<p><em>Spotify heeft de test van de stories bevestigd en\u00a0 ook in andere playlists kunnen korte videoboodschappen worden verwerkt. Ze blijven er maar kort in staan. Eerder dit jaar waren er al geruchten dat Spotify hieraan werkte. Het doet denken aan Instagram Stories. Ook andere social media, waaronder Twitter, experimenteren met efemere video\u2019s.<\/em><\/p>\n<p><i>\u00a0<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":624458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6447,2877],"tags":[1450,34,5905,64,5754,138,19,116,5785,12,56,85,66],"class_list":["post-624457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plus-online-digital-marketing-nieuws-trends","category-opvallend-2","tag-business","tag-cijfers","tag-experience","tag-facebook","tag-insights","tag-linkedin","tag-media","tag-nieuws","tag-onderzoeken","tag-social","tag-sociale-media","tag-tips","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/624457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=624457"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/624457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/624458"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=624457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=624457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=624457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}