{"id":619806,"date":"2020-11-13T14:33:28","date_gmt":"2020-11-13T13:33:28","guid":{"rendered":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=619806"},"modified":"2021-01-20T16:39:36","modified_gmt":"2021-01-20T15:39:36","slug":"webinar-19-november-2020-iab-nederland-hoe-ga-je-om-met-het-veranderende-gedrag-van-de-consument","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/webinar-19-november-2020-iab-nederland-hoe-ga-je-om-met-het-veranderende-gedrag-van-de-consument\/","title":{"rendered":"Webinar 19 november 2020 IAB Nederland: &#8216;Hoe ga je om met het veranderende gedrag van de consument?&#8217;"},"content":{"rendered":"<p id=\"LcXONWx\"><img loading=\"lazy\" decoding=\"async\" width=\"1094\" height=\"419\" class=\"size-full wp-image-619807  aligncenter\" src=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2020\/10\/img_5f844d0819e09.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2020\/10\/img_5f844d0819e09.png 1094w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2020\/10\/img_5f844d0819e09-700x268.png 700w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2020\/10\/img_5f844d0819e09-1024x392.png 1024w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2020\/10\/img_5f844d0819e09-250x96.png 250w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2020\/10\/img_5f844d0819e09-768x294.png 768w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2020\/10\/img_5f844d0819e09-720x276.png 720w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2020\/10\/img_5f844d0819e09-520x199.png 520w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2020\/10\/img_5f844d0819e09-320x123.png 320w\" sizes=\"auto, (max-width: 1094px) 100vw, 1094px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Consumentengedrag verandert razendsnel door de digitalisering. Consumenten zitten aan het stuur en dwingen partijen om zich zo te organiseren dat het past in het dagelijks leven van de consument. Bedrijven die hierin slagen hebben succes en zien hun omzet fors groeien. Meer \u2018traditionele\u2019 partijen houden met moeite het hoofd boven water. Wat moeten zij veranderen en wat kunnen wij leren van het veranderende gedrag?<\/p>\n<p>Tijdens deze middag zullen onder andere de volgende sprekers op het digitale podium staan:<\/p>\n<ul>\n<li><a href=\"https:\/\/iab.us13.list-manage.com\/track\/click?u=471b00c6e9c2622cf8ae06cf4&amp;id=e946d0eb66&amp;e=d008c5273d\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/iab.us13.list-manage.com\/track\/click?u%3D471b00c6e9c2622cf8ae06cf4%26id%3De946d0eb66%26e%3Dd008c5273d&amp;source=gmail&amp;ust=1602592112945000&amp;usg=AFQjCNEnATnlY26Rv6D_T5Hd8lv1SPJSPA\">John Lin<\/a>,\u00a0Ecosystem Developer bij Bol.com<br \/>\n<strong>China: de toekomst van retail\u00a0<\/strong>&#8211;\u00a0Van WeChat of Alibaba heb je vast wel eens gehoord, maar ben je je er ook van bewust hoe deze platformen de toekomst van retail uitvinden en be\u00efnvloeden? E\u00e9n ding is zeker: China innoveert met zo\u2019n hoge snelheid dat je vraagtekens kunt zetten bij de westerse manier van innovatie. John Lin neemt je in zijn lezing mee naar China en licht onder andere het belang van lokale relevantie toe.<\/li>\n<li><a href=\"https:\/\/iab.us13.list-manage.com\/track\/click?u=471b00c6e9c2622cf8ae06cf4&amp;id=e33f5348b7&amp;e=d008c5273d\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/iab.us13.list-manage.com\/track\/click?u%3D471b00c6e9c2622cf8ae06cf4%26id%3De33f5348b7%26e%3Dd008c5273d&amp;source=gmail&amp;ust=1602592112945000&amp;usg=AFQjCNHZWDO7TNRbR83k2bW44_xGm0wiPg\">Adrian Cutler<\/a>, director Global Agency bij Microsft Advertising en\u00a0<a href=\"https:\/\/iab.us13.list-manage.com\/track\/click?u=471b00c6e9c2622cf8ae06cf4&amp;id=c228dc5a6a&amp;e=d008c5273d\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/iab.us13.list-manage.com\/track\/click?u%3D471b00c6e9c2622cf8ae06cf4%26id%3Dc228dc5a6a%26e%3Dd008c5273d&amp;source=gmail&amp;ust=1602592112945000&amp;usg=AFQjCNFB4IOU6XpiwfXf7JhFMzTY9c4v1Q\">Jill Laise<\/a>,\u00a0Senior Data Consultant bij\u00a0Dentsu Data Labs (DDL)<br \/>\n<strong>Veranderende behoefte &#8211;\u00a0het toegenomen belang van privacy<\/strong>\u00a0&#8211;\u00a0Terwijl grote techbedrijven steeds meer gegevens verzamelen, wordt privacy belangrijker voor gebruikers. Of niet? Adrian Cutler (Microsoft) en Jill Laise (Dentsu Data Labs) bespreken de resultaten uit hun gezamenlijke onderzoek en helpen jou met inzicht krijgen in dit gecompliceerde &#8211; maar belangrijke &#8211; onderwerp.<\/li>\n<li><a href=\"https:\/\/iab.us13.list-manage.com\/track\/click?u=471b00c6e9c2622cf8ae06cf4&amp;id=680fe30561&amp;e=d008c5273d\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/iab.us13.list-manage.com\/track\/click?u%3D471b00c6e9c2622cf8ae06cf4%26id%3D680fe30561%26e%3Dd008c5273d&amp;source=gmail&amp;ust=1602592112945000&amp;usg=AFQjCNHIuDbVNRELKc5IRAgmkm0D7KrC1A\">Ed Stibbe<\/a>,\u00a0Founder van Brand Preference Center<br \/>\n<strong>Covid is your opportunity &#8211;\u00a0<\/strong>Hoe de snel veranderende consumentenvoorkeuren jou kunnen helpen om sterker uit COVID19 te komen.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/iab.nl\/?mc_cid=d160c9f6a4&amp;mc_eid=d008c5273d\" target=\"_blank\" rel=\"noopener\">Meer info en inschrijving.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":619807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5669,6447,2877],"tags":[1450,34,5905,64,5127,5754,138,19,116,5785,12,56,85,66,6974],"class_list":["post-619806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventsnetwerken","category-plus-online-digital-marketing-nieuws-trends","category-opvallend-2","tag-business","tag-cijfers","tag-experience","tag-facebook","tag-iab","tag-insights","tag-linkedin","tag-media","tag-nieuws","tag-onderzoeken","tag-social","tag-sociale-media","tag-tips","tag-twitter","tag-webianr"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/619806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=619806"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/619806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/619807"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=619806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=619806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=619806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}