{"id":518386,"date":"2018-08-08T06:06:01","date_gmt":"2018-08-08T04:06:01","guid":{"rendered":"http:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=518386"},"modified":"2018-08-07T20:07:51","modified_gmt":"2018-08-07T18:07:51","slug":"snapchat-lanceert-filter-lenzen-die-op-spraak-reageren-wow-hi","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/snapchat-lanceert-filter-lenzen-die-op-spraak-reageren-wow-hi\/","title":{"rendered":"Snapchat lanceert filter-lenzen die op spraak reageren; WOW! HI!"},"content":{"rendered":"
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Snapchat lanceert nog sterkere lenzen die op spraak reageren. De test liep al eerder. Door de geanimeerde special effects haken de effecten in op\u00a0 woorden als \u2018hi\u2019, \u2018yes\u2019, \u2018no\u2019 en \u2018wow\u2019.\u00a0<\/strong><\/p>\n<\/div>\n

Augmented reality lenses are a major focus for the social network, this year alone launching\u00a0custom face filters in Lens Studio<\/a>,\u00a0Lens Explorer<\/a>\u00a0to find new\u00a0Snapchat\u2019s new Snappables Lenses are AR games you play with your face<\/a>, and Snappables. The latter are game-like Lenses, where the game is controlled by your movement or the touchscreen. Other games use the user\u2019s photo.<\/p><\/blockquote>\n

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Het bedrijf bood eerder al lenzen aan die betrekking hebben op audio, maar het is voor het eerst dat Snapchat-lenzen in staat zijn daadwerkelijk woorden te herkennen en\u00a0 deze om te zetten naar een visueel effect. Het lijkt een opstap naar meer functies die geschikt zijn voor het stemzoeken, zoals met Google Home Assistant of Siri. Ook kun je er augmented reality games mee spelen. Digitaltrends.com zegt:<\/p>\n

The animated lenses could prove popular with video, using the keywords to add the effect at a specific point in the recording. The Lenses also work for taking stills, before, after or during the animation. Since there is no requirement to stick your tongue out or raise your eyebrows, you can smile, duck lip (but please don\u2019t) or make whatever expression you can maintain while saying, or just after saying, the keyword.<\/p>\n

The audio-sparked Lenses are already heading out to the Lens carousel, but some users may not see them for a few days as the feature rolls out. Like other Lenses, Snapchat says the app will update periodically update with new options.<\/p><\/blockquote>\n

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