{"id":495534,"date":"2018-02-08T18:56:51","date_gmt":"2018-02-08T17:56:51","guid":{"rendered":"http:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=495534"},"modified":"2018-02-12T17:37:21","modified_gmt":"2018-02-12T16:37:21","slug":"cijfers-twitter-inc-330-miljoen-gebruikers-en-twitter-maakt-voor-het-eerst-winst","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/cijfers-twitter-inc-330-miljoen-gebruikers-en-twitter-maakt-voor-het-eerst-winst\/","title":{"rendered":"[Cijfers] Twitter Inc.: 330 miljoen gebruikers en Twitter maakt voor het eerst winst!"},"content":{"rendered":"

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Twitter heeft 8 februari 2018 voor het eerst zijn cijfers gepubliceerd waar een winstmarge was te zien. Als reden voor het financieel beter dan – dan bijvoorbeeld het verlies-kwartaal hiervoor – is het feit dat de 280 tekens succesvol blijken te zijn en dat we weer langer op Twitter hangen. 12% van de 330 miljoen gebruikers zit dagelijks op Twitter. Ook klikken wij vaker op betaalde links in de tweets:<\/p>\n

\u2022 Q4 was a strong fi nish to the year with total revenue increasing\u00a02% year-over-year, and owned-and-operated (O&O) advertising\u00a0revenue increasing 7% year-over-year, refl ecting better-thanexpected\u00a0growth across all major products and geographies.
\n\u2022 We achieved GAAP profi tability for the fi rst time and delivered our\u00a0highest ever GAAP net income, adjusted EBITDA, and adjusted\u00a0EBITDA margins in Q4. GAAP net income in Q4 reached $91
\nmillion with adjusted EBITDA of $308 million. GAAP net margins\u00a0in Q4 reached 12% and adjusted EBITDA margins reached 42%,\u00a0achieving our long-term target range of 40-45% for the fi rst time.
\n\u2022 We launched new features to help people discover and talk about\u00a0what’s happening on Twitter, including making it easier to thread\u00a0Tweets and expanding the character limit to 280 characters for
\nmore people around the world.<\/p><\/blockquote>\n

 <\/p>\n

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 <\/p>\n

De toekomst<\/h1>\n

Twitter wil het dialoogplatform vooral makkelijk in gebruik maken. De threads – om zo discussie eenvoudiger te volgen – spelen daarbij een grote rol. Ook willen zij het gebruik van livestream bevorderen en moet het algoritme het zien van relevante content bevorderen. Twitter zegt in het rapport van 8 februari 2018 over hun toekomst:<\/p>\n

We remain focused on making Twitter easier to use, and in the fourth quarter we launched new product features aimed at helping people discover and\u00a0talk about what\u2019s happening. We announced a new feature that allows\u00a0people to more easily thread Tweets together, based on our data that shows\u00a0that hundreds of thousands of \u201cthreads\u201d were Tweeted every day. We also\u00a0completed the launch of our 280 character limit, after our experiment results\u00a0indicated that the additional characters made it easier and faster to Tweet.\u00a0The results also demonstrated that people who have more room to Tweet\u00a0receive more engagements (likes, Retweets, @mentions), get more followers,\u00a0return more often, and spend more time on Twitter, and we\u2019ve continued to\u00a0see positive trends since the launch. In addition, we\u2019re committed to making\u00a0it easier to Tweet and discover content, wherever you are, and this quarter\u00a0we added Twitter Lite to the Play Store in 24 additional countries to make\u00a0Twitter more discoverable to people in places with slower networks or\u00a0costly data plans.<\/p><\/blockquote>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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