{"id":491797,"date":"2018-01-11T10:14:06","date_gmt":"2018-01-11T09:14:06","guid":{"rendered":"http:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=491797"},"modified":"2018-01-11T10:17:02","modified_gmt":"2018-01-11T09:17:02","slug":"social-insights-snapchat-gebruikers-sturen-dagelijks-34-berichten","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/social-insights-snapchat-gebruikers-sturen-dagelijks-34-berichten\/","title":{"rendered":"[Social Insights] ‘Snapchat-gebruikers sturen dagelijks 34 berichten’"},"content":{"rendered":"

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Gebruikers van Snapchat sturen gemiddeld 34 berichten per dag. Dat blijkt uit interne gegevens over de periode april-september 2017 van het social-mediaplatform, gepubliceerd door nieuwssite\u00a0The Daily Beast<\/a>. Uit de gegevens blijkt verder dat gebruikers in juli, augustus en september de app gemiddeld bijna 35 minuten per dag gebruikten.\u00a0 De data is opvallend omdat Snap Inc zelf maar weinig data en interne informatie deelt. Zo schrijft de nieuwssite:<\/p>\n

As secretive as Snapchat is about its internal operations, it\u2019s equally as secretive about its data. Snapchat rarely reveals numbers. And the ones it does release are very broad.\u00a0While Snapchat has released some overarching statistics during its public statements\u2014including 178 million daily active users in the third quarter of 2017\u2014the company has not made public any detailed stats related to many of the app\u2019s most popular elements.<\/p>\n

Employees, partners, and investors have been kept in the dark about how well (or poorly) many key features of the app are doing.<\/p><\/blockquote>\n

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Geen informatie<\/h1>\n

Snapchat zelf geeft geen informatie over het gebruik van de app, die vooral is bedoeld om foto’s en video uit te wisselen. Wel maakt het elk kwartaal bekend hoeveel gebruikers er zijn. In september 2017 waren er 178 miljoen agelijks actieve gebruikers. Snap Inc, eigenaar van Snapchat, wil op korte termijn een vernieuwde versie lanceren die eenvoudiger in gebruik moet zijn.<\/p>\n

Snap Inc wil sterker inzetten op content, waarmee het nu al actief is in de vorm van features zoals Publisher Stories, Our Story, Shows, Snap Map en Stay Tuned (samenwerking met NBC). De kansen voor creators om geld te verdienen worden verbeterd.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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