{"id":48431,"date":"2012-08-06T16:00:21","date_gmt":"2012-08-06T14:00:21","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=48431"},"modified":"2012-08-06T01:34:24","modified_gmt":"2012-08-05T23:34:24","slug":"viralvideo-nike-air-jordan-retro-vii-os12","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/viralvideo-nike-air-jordan-retro-vii-os12\/","title":{"rendered":"VIRALVIDEO: Nike Air Jordan Retro VII #OS12"},"content":{"rendered":"<p><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/2012\/08\/06\/viralvideo-nike-air-jordan-retro-vii-os12\/nikeair\/\" rel=\"attachment wp-att-48432 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-48432\" title=\"nikeair\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2012\/08\/nikeair-465x250.jpg\" alt=\"\" width=\"465\" height=\"250\"><\/a>Wat we tijdens #OS12 erg missen is de link tussen bijvoorbeeld Adidas of Nike en een topsporter -zoals sprinter Bolt- die al door zijn &#8216;performance&#8217; heeft gewonnen. Nike is en was sterk in zijn &#8216;Greatness&#8217; virale video voor #OS12 maar de link naar bijvoorbeeld de schoenen van Jordan als oud-Olympisch basketballer lijken nog sterker te zijn dan het <a href=\"http:\/\/nl.wikipedia.org\/wiki\/Amerikaans_basketbalteam\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">huidige basketbalteam van de VS<\/span><\/a>\u00a0dat vooral met de sociale media een flinke exposure cre\u00ebert.\u00a0<\/p>\n<p><strong>Retro-schoen<\/strong><\/p>\n<p>Daarom is de schoenenmaker gekomen met de &#8216;Nike Air Jordan Retro VII&#8217;. Een olympische editie. Een voorbeeldige vorm van branding zoals alleen Nike dit kan en zijn basis vindt in het Dream Team van 1992. Detail: <a href=\"http:\/\/nl.wikipedia.org\/wiki\/Michael_Jordan\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Jordan<\/span><\/a> is zelf al bijna 50 jaar.\u00a0Prijs? Zo een 90 euro.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/9rFFRJDG9WQ\" frameborder=\"0\" width=\"465\" height=\"300\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":25,"featured_media":48432,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,5672,5670,88],"tags":[774,3443,1665,3405,20],"class_list":["post-48431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws","category-reviewtrendgadget","category-videopresentatie","category-viral","tag-air","tag-jordan","tag-nike","tag-os12","tag-video"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/48431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=48431"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/48431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/48432"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=48431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=48431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=48431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}