{"id":475762,"date":"2017-10-16T22:21:34","date_gmt":"2017-10-16T20:21:34","guid":{"rendered":"http:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=475762"},"modified":"2017-10-16T22:21:34","modified_gmt":"2017-10-16T20:21:34","slug":"campagne-libelle-nl-is-het-grootste-online-vrouwenplatform","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/campagne-libelle-nl-is-het-grootste-online-vrouwenplatform\/","title":{"rendered":"[Campagne] Libelle.nl is het grootste online vrouwenplatform"},"content":{"rendered":"

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Cijfers van het Nederlands Online Bereik Onderzoek (NOBO) is Libelle.nl het grootste online vrouwenplatform van Nederland.\u00a0In september 2017 bereikte Libelle.nl maar liefst 1,67 miljoen unieke bezoekers, aldus NOBO. Hiermee is Libelle\u2019s online vrouwenplatform.\u00a0In het artikel dat het meest werd gelezen in september probeerde Libelle\u2019s Chanan\u00a0het dieet van koningin M\u00e1xima<\/a><\/strong>\u00a0uit. Daarnaast bezochten veel bezoekers de Libelle Feestweken op Libelle.nl, waarmee werd gevierd dat de website onlangs is vernieuwd en is uitgebreid met een\u00a0Libelle Shop<\/a><\/strong>.<\/p>\n

Het bereik<\/h2>\n

Met een bereik van 1,6 miljoen vrouwen per week was Libelle in print al het grootste vrouwenmediamerk van Nederland. Met de groei van online is het bereik van Libelle gestegen naar een totaalbereik van maar liefst 4,1 miljoen unieke vrouwen per maand.<\/p>\n

www.libelle.nl<\/strong><\/a><\/p>\n

De top 50 uit augustus dit jaar:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Bereik (6+) online media uit Nederlands Bereiksonderzoek augustus 2017*<\/td>\n<\/tr>\n
<\/td>\n<\/td>\nTotaal devices<\/td>\nDesktop\/Laptop<\/td>\nTablet<\/td>\nSmartphone<\/td>\n<\/tr>\n
<\/td>\nTitels<\/td>\nBereik (perc.)<\/td>\nBereik (abs.)<\/td>\nBereik (perc.)<\/td>\nBereik (abs.)<\/td>\nBereik (perc.)<\/td>\nBereik (abs.)<\/td>\nBereik (perc.)<\/td>\nBereik (abs.)<\/td>\n<\/tr>\n
1<\/td>\nGoogle, Google<\/td>\n79.2<\/td>\n12,412,000<\/td>\n56.8<\/td>\n8,901,000<\/td>\n29.5<\/td>\n4,619,000<\/td>\n53.1<\/td>\n8,324,000<\/td>\n<\/tr>\n
2<\/td>\nFacebook, Facebook<\/td>\n73.4<\/td>\n11,499,000<\/td>\n44.3<\/td>\n6,943,000<\/td>\n24.9<\/td>\n3,905,000<\/td>\n48.9<\/td>\n7,667,000<\/td>\n<\/tr>\n
3<\/td>\nYouTube, Google,<\/td>\n69.7<\/td>\n10,912,000<\/td>\n42.1<\/td>\n6,588,000<\/td>\n20.9<\/td>\n3,267,000<\/td>\n43.6<\/td>\n6,822,000<\/td>\n<\/tr>\n
4<\/td>\nGoogle Maps, Google<\/td>\n64.5<\/td>\n10,100,000<\/td>\n32.7<\/td>\n5,115,000<\/td>\n13.8<\/td>\n2,168,000<\/td>\n45.7<\/td>\n7,157,000<\/td>\n<\/tr>\n
5<\/td>\nbol.com, bol.com<\/td>\n58.2<\/td>\n9,120,000<\/td>\n37.9<\/td>\n5,935,000<\/td>\n15.0<\/td>\n2,353,000<\/td>\n28.2<\/td>\n4,413,000<\/td>\n<\/tr>\n
6<\/td>\nWhatsapp, Facebook<\/td>\n56.3<\/td>\n8,812,000<\/td>\n7.6<\/td>\n1,192,000<\/td>\n1.2<\/td>\n185,000<\/td>\n54.0<\/td>\n8,466,000<\/td>\n<\/tr>\n
7<\/td>\nMarktplaats, Marktplaats<\/td>\n50.8<\/td>\n7,965,000<\/td>\n28.3<\/td>\n4,430,000<\/td>\n15.6<\/td>\n2,441,000<\/td>\n29.7<\/td>\n4,657,000<\/td>\n<\/tr>\n
8<\/td>\nNU.nl, Sanoma|SBS<\/td>\n44.4<\/td>\n6,962,000<\/td>\n18.6<\/td>\n2,917,000<\/td>\n13.0<\/td>\n2,032,000<\/td>\n29.1<\/td>\n4,560,000<\/td>\n<\/tr>\n
9<\/td>\nInstagram, Facebook<\/td>\n42.2<\/td>\n6,610,000<\/td>\n11.6<\/td>\n1,811,000<\/td>\n8.3<\/td>\n1,299,000<\/td>\n31.3<\/td>\n4,896,000<\/td>\n<\/tr>\n
10<\/td>\nNOS, NPO<\/td>\n41.9<\/td>\n6,568,000<\/td>\n15.3<\/td>\n2,396,000<\/td>\n14.2<\/td>\n2,218,000<\/td>\n26.3<\/td>\n4,116,000<\/td>\n<\/tr>\n
11<\/td>\nAD, de Persgroep<\/td>\n40.4<\/td>\n6,325,000<\/td>\n15.5<\/td>\n2,421,000<\/td>\n11.0<\/td>\n1,728,000<\/td>\n25.2<\/td>\n3,940,000<\/td>\n<\/tr>\n
12<\/td>\nBuienradar, RTL<\/td>\n38.7<\/td>\n6,067,000<\/td>\n13.7<\/td>\n2,146,000<\/td>\n11.3<\/td>\n1,772,000<\/td>\n24.1<\/td>\n3,780,000<\/td>\n<\/tr>\n
13<\/td>\nTwitter, Twitter<\/td>\n37.9<\/td>\n5,933,000<\/td>\n17.5<\/td>\n2,747,000<\/td>\n6.4<\/td>\n1,003,000<\/td>\n22.1<\/td>\n3,462,000<\/td>\n<\/tr>\n
14<\/td>\nMessenger, Facebook<\/td>\n36.4<\/td>\n5,699,000<\/td>\n0.0<\/td>\n0<\/td>\n8.0<\/td>\n1,255,000<\/td>\n31.6<\/td>\n4,957,000<\/td>\n<\/tr>\n
15<\/td>\nDe Telegraaf, TMG<\/td>\n32.9<\/td>\n5,161,000<\/td>\n14.2<\/td>\n2,228,000<\/td>\n9.8<\/td>\n1,529,000<\/td>\n18.7<\/td>\n2,933,000<\/td>\n<\/tr>\n
16<\/td>\nGoogle Play, Google<\/td>\n31.5<\/td>\n4,930,000<\/td>\n0.0<\/td>\n0<\/td>\n3.8<\/td>\n600,000<\/td>\n29.2<\/td>\n4,576,000<\/td>\n<\/tr>\n
17<\/td>\nStartpagina, Sanoma|SBS<\/td>\n29.5<\/td>\n4,628,000<\/td>\n14.5<\/td>\n2,277,000<\/td>\n5.9<\/td>\n920,000<\/td>\n15.2<\/td>\n2,374,000<\/td>\n<\/tr>\n
18<\/td>\nLinkedin, Linkedin<\/td>\n28.4<\/td>\n4,447,000<\/td>\n14.2<\/td>\n2,224,000<\/td>\n3.5<\/td>\n551,000<\/td>\n16.1<\/td>\n2,523,000<\/td>\n<\/tr>\n
19<\/td>\nFunda, Funda<\/td>\n28.0<\/td>\n4,380,000<\/td>\n13.3<\/td>\n2,079,000<\/td>\n5.7<\/td>\n900,000<\/td>\n13.9<\/td>\n2,185,000<\/td>\n<\/tr>\n
20<\/td>\nNPO, NPO<\/td>\n25.4<\/td>\n3,985,000<\/td>\n12.6<\/td>\n1,976,000<\/td>\n8.4<\/td>\n1,311,000<\/td>\n11.4<\/td>\n1,788,000<\/td>\n<\/tr>\n
21<\/td>\nNetflix, Netflix<\/td>\n24.6<\/td>\n3,853,000<\/td>\n8.7<\/td>\n1,363,000<\/td>\n7.7<\/td>\n1,211,000<\/td>\n13.3<\/td>\n2,086,000<\/td>\n<\/tr>\n
22<\/td>\nPinterest, Pinterest<\/td>\n19.9<\/td>\n3,114,000<\/td>\n2.5<\/td>\n386,000<\/td>\n5.9<\/td>\n918,000<\/td>\n13.9<\/td>\n2,183,000<\/td>\n<\/tr>\n
23<\/td>\nSpotify, Spotify<\/td>\n19.2<\/td>\n3,007,000<\/td>\n2.5<\/td>\n393,000<\/td>\n4.1<\/td>\n638,000<\/td>\n14.7<\/td>\n2,309,000<\/td>\n<\/tr>\n
24<\/td>\nbeslist.nl, beslist.nl<\/td>\n18.7<\/td>\n2,936,000<\/td>\n11.5<\/td>\n1,799,000<\/td>\n1.8<\/td>\n279,000<\/td>\n6.3<\/td>\n988,000<\/td>\n<\/tr>\n
25<\/td>\nTweakers, de Persgroep<\/td>\n17.9<\/td>\n2,797,000<\/td>\n10.3<\/td>\n1,616,000<\/td>\n2.8<\/td>\n436,000<\/td>\n8.6<\/td>\n1,344,000<\/td>\n<\/tr>\n
26<\/td>\nRTLnieuws, RTL<\/td>\n17.2<\/td>\n2,691,000<\/td>\n5.5<\/td>\n864,000<\/td>\n4.5<\/td>\n712,000<\/td>\n10.8<\/td>\n1,691,000<\/td>\n<\/tr>\n
27<\/td>\nAmazon, Amazon<\/td>\n17.0<\/td>\n2,655,000<\/td>\n11.0<\/td>\n1,721,000<\/td>\n2.5<\/td>\n398,000<\/td>\n5.2<\/td>\n808,000<\/td>\n<\/tr>\n
28<\/td>\nweeronline.nl, Semilo<\/td>\n16.9<\/td>\n2,644,000<\/td>\n10.9<\/td>\n1,707,000<\/td>\n5.7<\/td>\n886,000<\/td>\n3.9<\/td>\n616,000<\/td>\n<\/tr>\n
29<\/td>\nde Volkskrant, de Persgroep<\/td>\n16.8<\/td>\n2,631,000<\/td>\n6.9<\/td>\n1,076,000<\/td>\n4.6<\/td>\n721,000<\/td>\n9.5<\/td>\n1,489,000<\/td>\n<\/tr>\n
30<\/td>\nBuienalarm, Buienalarm<\/td>\n16.2<\/td>\n2,530,000<\/td>\n0.5<\/td>\n83,000<\/td>\n2.6<\/td>\n411,000<\/td>\n13.6<\/td>\n2,137,000<\/td>\n<\/tr>\n
31<\/td>\nnrc.nl, Mediahuis,<\/td>\n15.1<\/td>\n2,373,000<\/td>\n6.5<\/td>\n1,014,000<\/td>\n2.8<\/td>\n433,000<\/td>\n11.0<\/td>\n1,716,000<\/td>\n<\/tr>\n
32<\/td>\nMetro, TMG<\/td>\n14.4<\/td>\n2,257,000<\/td>\n4.6<\/td>\n727,000<\/td>\n3.2<\/td>\n507,000<\/td>\n9.7<\/td>\n1,526,000<\/td>\n<\/tr>\n
33<\/td>\nsmulweb.nl, Semilo<\/td>\n13.3<\/td>\n2,077,000<\/td>\n4.3<\/td>\n675,000<\/td>\n4.1<\/td>\n636,000<\/td>\n7.1<\/td>\n1,117,000<\/td>\n<\/tr>\n
34<\/td>\nTMG Overig, TMG<\/td>\n13.0<\/td>\n2,043,000<\/td>\n6.4<\/td>\n996,000<\/td>\n3.6<\/td>\n566,000<\/td>\n5.9<\/td>\n925,000<\/td>\n<\/tr>\n
35<\/td>\nTrouw, de Persgroep<\/td>\n12.9<\/td>\n2,024,000<\/td>\n4.6<\/td>\n720,000<\/td>\n4.6<\/td>\n714,000<\/td>\n6.9<\/td>\n1,076,000<\/td>\n<\/tr>\n
36<\/td>\nweerplaza.nl, Semilo<\/td>\n12.7<\/td>\n1,989,000<\/td>\n4.8<\/td>\n746,000<\/td>\n4.3<\/td>\n673,000<\/td>\n6.4<\/td>\n1,000,000<\/td>\n<\/tr>\n
37<\/td>\navrotros, NPO<\/td>\n11.8<\/td>\n1,841,000<\/td>\n5.0<\/td>\n782,000<\/td>\n2.4<\/td>\n373,000<\/td>\n6.0<\/td>\n942,000<\/td>\n<\/tr>\n
38<\/td>\nDumpert, TMG<\/td>\n11.7<\/td>\n1,828,000<\/td>\n4.8<\/td>\n754,000<\/td>\n2.6<\/td>\n399,000<\/td>\n7.1<\/td>\n1,112,000<\/td>\n<\/tr>\n
39<\/td>\nReclamefolder, Reclamefolder<\/td>\n10.9<\/td>\n1,703,000<\/td>\n2.5<\/td>\n394,000<\/td>\n3.9<\/td>\n619,000<\/td>\n5.1<\/td>\n804,000<\/td>\n<\/tr>\n
40<\/td>\nSnapchat, Snapchat<\/td>\n10.7<\/td>\n1,670,000<\/td>\n0.2<\/td>\n38,000<\/td>\n1.0<\/td>\n150,000<\/td>\n9.8<\/td>\n1,529,000<\/td>\n<\/tr>\n
41<\/td>\nbnnvara, NPO<\/td>\n10.6<\/td>\n1,667,000<\/td>\n4.8<\/td>\n744,000<\/td>\n2.1<\/td>\n331,000<\/td>\n6.0<\/td>\n947,000<\/td>\n<\/tr>\n
42<\/td>\nLibelle, Sanoma|SBS<\/td>\n10.5<\/td>\n1,650,000<\/td>\n2.6<\/td>\n403,000<\/td>\n3.5<\/td>\n556,000<\/td>\n6.1<\/td>\n950,000<\/td>\n<\/tr>\n
43<\/td>\nde Gelderlander, de Persgroep<\/td>\n9.5<\/td>\n1,492,000<\/td>\n2.8<\/td>\n441,000<\/td>\n3.4<\/td>\n534,000<\/td>\n5.2<\/td>\n816,000<\/td>\n<\/tr>\n
44<\/td>\nVrouw, TMG<\/td>\n9.4<\/td>\n1,467,000<\/td>\n4.7<\/td>\n736,000<\/td>\n2.9<\/td>\n455,000<\/td>\n4.2<\/td>\n663,000<\/td>\n<\/tr>\n
45<\/td>\nwetransfer, wetransfer<\/td>\n9.4<\/td>\n1,475,000<\/td>\n8.2<\/td>\n1,282,000<\/td>\n0.3<\/td>\n53,000<\/td>\n1.4<\/td>\n226,000<\/td>\n<\/tr>\n
46<\/td>\nTvgids, Sanoma|SBS<\/td>\n9.3<\/td>\n1,463,000<\/td>\n3.9<\/td>\n611,000<\/td>\n1.9<\/td>\n299,000<\/td>\n4.7<\/td>\n733,000<\/td>\n<\/tr>\n
47<\/td>\nHet Parool, de Persgroep<\/td>\n9.0<\/td>\n1,402,000<\/td>\n3.4<\/td>\n535,000<\/td>\n1.6<\/td>\n246,000<\/td>\n5.6<\/td>\n874,000<\/td>\n<\/tr>\n
48<\/td>\nBrabants Dagblad, de Persgroep<\/td>\n8.8<\/td>\n1,383,000<\/td>\n4.4<\/td>\n689,000<\/td>\n2.7<\/td>\n420,000<\/td>\n4.2<\/td>\n662,000<\/td>\n<\/tr>\n
49<\/td>\nViva, Sanoma|SBS,<\/td>\n8.3<\/td>\n1,299,000<\/td>\n2.3<\/td>\n360,000<\/td>\n1.7<\/td>\n263,000<\/td>\n5.3<\/td>\n824,000<\/td>\n<\/tr>\n
50<\/td>\nTVGids.nl, Bindinc<\/td>\n8.1<\/td>\n1,276,000<\/td>\n3.4<\/td>\n538,000<\/td>\n1.8<\/td>\n289,000<\/td>\n4.8<\/td>\n756,000<\/td>\n<\/tr>\n
* Geselecteerd op relevantie voor display advertising.\u00a0 Excl. Microsoft Outlook, Gmail, Google Drive, Calender, Translate en Docs.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

...<\/p>\n","protected":false},"author":25,"featured_media":475763,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-475762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/475762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=475762"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/475762\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/475763"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=475762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=475762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=475762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}