{"id":467756,"date":"2017-08-14T07:07:03","date_gmt":"2017-08-14T05:07:03","guid":{"rendered":"http:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=467756"},"modified":"2017-08-13T15:23:34","modified_gmt":"2017-08-13T13:23:34","slug":"facebook-gaat-met-watch-de-concurrentie-aan-met-tv-en-youtube","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/facebook-gaat-met-watch-de-concurrentie-aan-met-tv-en-youtube\/","title":{"rendered":"Facebook gaat met ‘Watch’ de concurrentie aan met tv en YouTube"},"content":{"rendered":"

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Facebook zet vol in op video en gaat met \u2018Watch<\/a>\u2019 de concurrentie aan met platformen zoals Youtube. Ook wil Facebook de strijd aan gaan met traditionele tv dankzij een aantal eigen shows. Momenteel is de dienst enkel beschikbaar voor een kleine groep gebruikers in Amerika. Watch lijkt een nieuwe poging om de advertentie-inkomsten te boosten.<\/p>\n

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Facebook has a new home for original video content produced exclusively for it by partners, who will earn 55 percent of ad break revenue while Facebook keeps 45 percent. The \u201cWatch\u201d tab and several dozen original shows will start\u00a0rolling out\u00a0<\/a>to a small group of U.S. users tomorrow on mobile, desktop and Facebook\u2019s TV apps.<\/p>\n<\/blockquote>\n

De app<\/h2>\n

Het videoplatform verschijnt als tabblad in de Facebookapp en op de website van Facebook en users krijgen een gepersonaliseerde Watch-pagina met suggesties en aanbevelingen op basis van series die door Facebookvrienden zijn gekeken. Ze kunnen ook reageren op de video\u2019s net als op YouTube.<\/p>\n

Watch features personalized recommendations of live and recorded shows to watch, plus categories like \u201cMost Talked About,\u201d \u201cWhat\u2019s Making People Laugh\u201d and \u201cShows Your Friends Are Watching.\u201d Publishers can also share their shows to the News Feed to help people discover them. A Watchlist feature lets you subscribe to updates on new episodes of your favorite shows. Fans can connect with each other and creators through a new feature that links shows to Groups.<\/p><\/blockquote>\n

De \u2018Watch content\u2019 zal op termijn enkel door externe partners geproduceerd en gefinancierd worden. al eerder is ook Snapchat begonnen met de productie van eigen shows. Om het platform te promoten, heeft Facebook een aantal makers gefinancierd om video\u2019s te maken en is het wel de bedoeling dat deze contentmakers door advertentie-inkomsten zichzelf kunnen bedruipen. De wereldwijde uitrol is nog niet bekend.<\/p>\n

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