{"id":459660,"date":"2017-06-05T11:31:10","date_gmt":"2017-06-05T09:31:10","guid":{"rendered":"http:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=459660"},"modified":"2017-06-05T11:32:47","modified_gmt":"2017-06-05T09:32:47","slug":"google-komt-begint-2018-met-een-ad-blocker-die-ook-google-advertenties-blockt","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/google-komt-begint-2018-met-een-ad-blocker-die-ook-google-advertenties-blockt\/","title":{"rendered":"Google komt begin 2018 met een Ad Blocker die ook Google advertenties ‘blockt’"},"content":{"rendered":"

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2018 wordt een zwaar jaar voor de digital marketeers en dan vooral de display campagnes. Google heeft aangekondigd dat het websites de keuze stelt om met ‘funding choices’ hun bezoekers wel of geen advertenties te laten blokkeren:<\/p>\n

This means publishers can show a customized message to visitors using an ad blocker, inviting them to either enable ads on their site, or pay for a pass that removes all ads on that site through the new Google Contributor platform. Funding Choices is available to publishers in North America, the UK, Germany, Australia and New Zealand to start and will be rolling out in other countries later this year.<\/p><\/blockquote>\n

De Ad Blocker komt in hun eigen Chrome browser en blokkeert advertenties die niet voldoen aan de\u00a0‘Better Ads Standards<\/a>‘ die is ontwikkeld met de Coalition for Better Ads. Dit betreft een initiatief dat is gericht op het beiden van betere online ads. Hoe hun keuze wordt bepaald, is niet helemaal duidelijk. Opvallend is dat ook de eigen advertenties aangeboden door Google geblokkeerd kunnen worden.<\/p>\n

The ad-blocking on Chrome will start in early 2018 and also apply to ads owned or served by Google.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

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