{"id":431043,"date":"2016-11-24T15:29:13","date_gmt":"2016-11-24T14:29:13","guid":{"rendered":"http:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=431043"},"modified":"2016-11-24T15:29:13","modified_gmt":"2016-11-24T14:29:13","slug":"dimday16-een-contentstrategie-die-helpt-transformeren-naar-social-business","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/dimday16-een-contentstrategie-die-helpt-transformeren-naar-social-business\/","title":{"rendered":"#DIMDAY16  &#8216;Een contentstrategie die helpt transformeren naar social business&#8217;"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-431044\" src=\"http:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/11\/cobrandedddd.png\" alt=\"cobrandedddd\" width=\"1112\" height=\"498\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/11\/cobrandedddd.png 1112w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/11\/cobrandedddd-300x134.png 300w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/11\/cobrandedddd-520x233.png 520w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/11\/cobrandedddd-250x112.png 250w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/11\/cobrandedddd-700x313.png 700w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/11\/cobrandedddd-768x344.png 768w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/11\/cobrandedddd-1024x459.png 1024w\" sizes=\"auto, (max-width: 1112px) 100vw, 1112px\" \/><\/p>\n<p>Content is de koning die alle relaties warm moet houden. Dat de kanalen een omgeving genaamd &#8216;social business&#8217; nodig hebben om iets van effect te hebben, is voor veel managers nog niet duidelijk helaas.<\/p>\n<h1>De omgeving<\/h1>\n<p>De mix van content en channels vaart wel bij een sociale omgeving. Het rauw door de kanalen duwen van content &#8216;zonder sausje&#8217; en backup van een ondersteunende cultuur werkt niet meer. Engagement, relatiegerichtheid, human content, een human brand, interactie en meer is nodig om content in beweging te krijgen. Are you human enough?<\/p>\n<p>Spreker @Onlinemarketeer (Patrick Petersen) toont stappen om met een doordachte sociale content strategie tot een social busines te komen. Are you really social?<\/p>\n<p>&nbsp;<\/p>\n<p>Event: #DIMDAY16 Digital Marketing in 1 Day<\/p>\n<p>Spreker: Patrick Petersen<\/p>\n<p>Locatie: Het Spant te Bussum<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":25,"featured_media":431044,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-431043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws"],"jetpack_featured_media_url":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/11\/cobrandedddd.png","_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/431043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=431043"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/431043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/431044"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=431043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=431043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=431043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}