{"id":420198,"date":"2016-10-07T12:03:07","date_gmt":"2016-10-07T10:03:07","guid":{"rendered":"http:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=420198"},"modified":"2016-10-07T12:05:29","modified_gmt":"2016-10-07T10:05:29","slug":"niet-google-apple-of-disney-willen-twitter-inc-overnemen-maar","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/niet-google-apple-of-disney-willen-twitter-inc-overnemen-maar\/","title":{"rendered":"‘Niet Google, Apple of Disney willen Twitter Inc overnemen, maar…’"},"content":{"rendered":"

\"twitter_cover\"<\/p>\n

Het proces om Twitter Inc echt over te gaan nemen is in gang zetten. De beurskeurs van het sociale media netwerk staat onder druk nu partijen als Google, Apple en Disney niet echt meer in de race zijn.<\/p>\n

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Still, let\u2019s be clear: The process of selling Twitter is happening, as has been much reported. While Salesforce has indeed been the most aggressive possible buyer, Disney has also been mulling a bid (though Peter Kafka thinks it is a dumb move<\/a>), along with a range of other players in telecom, media and private equity.<\/p>\n<\/blockquote>\n

Concreet bod<\/h1>\n

Concreet lijkt het erop dat deze partijen allen geen bod gaan uitbrengen ondanks de realistische link tussen Twitter en de ambities van Google.<\/p>\n

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To be fair, Google buying Twitter does make some sense, and its decision not to bid is somewhat surprising, given the search giant has been viewed as the most likely acquirer for more than a year. As we wrote just last month<\/a>, Google has never been successful at its attempts around social, and many believe Twitter could serve as both a distribution arm but also an improved social layer for Google-owned YouTube amid increased competition in the world of mobile video from both Facebook and Snapchat.<\/p>\n<\/blockquote>\n

Salesforce-topman Marc Benioff,\u00a0Salesforce<\/a>\u00a0is een van de partijen die Twitter dan serieus wil overnemen. In\u00a0een interview aan\u00a0CNBC<\/a>\u00a0en de topman\u00a0Twitter een “great product”. Deze uitspraak deed het goed richting Twitter maar liet de koers van Salesforce met enkele procenten zakken.<\/p>\n

\"twitter\"<\/p>\n

 <\/p>\n

<\/h1>\n

Het is twee jaar geleden dat oprichter Jack Dorsey het roer wederom overnam bij Twitter. Sindsdien is het aantal gebruikers afgenomen, maar heeft Twitter een flink aantal nieuwe diensten ge\u00efntroduceerd om interessant te blijven.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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