{"id":419716,"date":"2016-10-05T00:11:41","date_gmt":"2016-10-04T22:11:41","guid":{"rendered":"http:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=419716"},"modified":"2016-10-05T00:17:04","modified_gmt":"2016-10-04T22:17:04","slug":"20-oktober-2016-ade16-ade-dance-brands-x-ade-2016-event-hotel-arena","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/20-oktober-2016-ade16-ade-dance-brands-x-ade-2016-event-hotel-arena\/","title":{"rendered":"20 oktober 2016 #ADE16 ADE Dance & Brands x ADE 2016 – event Hotel Arena"},"content":{"rendered":"

\"dancee\"<\/a><\/p>\n

In samenwerking met First Day of Spring organiseren MarketingTribune, BBP Media en ADE dit jaar voor de derde maal ADE Dance & Brands<\/span><\/a>, waar marketeers, dj’s en andere creatieven tezamen komen. Donderdag 20 oktober in het vernieuwde Hotel Arena. Op het moment van schrijven zijn er al acht (veelal internationale) sprekers bekendgemaakt, waaronder Bettina Dorn van Warner Music Central Europa en Zoe Stainsby van Microsoft, Iconic Artist. Samen met Peter Kan, founder van First Day of Spring \u00e9n Dance & Brands, blikken we vooruit op al dit moois. ‘Het congres geeft inzicht in de toch wel complexe wereld van dance.’<\/p>\n

With Uber driving music lovers to their festival destination and with Ray-Ban helping Boiler Room to unlock new forms of music experience, dance is a major domain for brands to connect with their audience. But how to build authentic and effective partnerships between the industries?<\/em><\/p>\n

ADE Dance & Brands tunes into the subject and inspires with an annual convention where global brands present their cases, DJs highlight their partnerships and managers, connectors and creatives explain how creativity can flourish with the help of brands.<\/p><\/blockquote>\n

2016 edition<\/h1>\n

This year\u2019s edition promises once again to elicit some very insightful cases. For a new round of inspiring ideas and insights, we\u2019ve pumped up the volume: twice the number of speakers spread over multiple conference rooms, enabling you to construct your ideal day program. A new add-on to the conference is our ADE Dance & Brands marketplace. Mingle with likeminded professionals from the dance and marketing industry and meet your future business match.<\/em><\/p>\n

Join ADE Dance & Brands x ADE 2016 on Thursday, October 20th, from 12.30 \u2013 6pm at the newly-refurbished Hotel Arena.<\/span><\/a><\/p>\n

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PROGRAM<\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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12:30 \u2013 12:35<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Welcome talk by the moderators
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12:40 \u2013 13:00<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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FRUKT agency | Dominc Hodge
\nA definitive global guide to brand activations at music festivals.
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Radio538 | Dennis Ruyer
\nNetherland\u2019s no. 1 commercial radio station and partner of the largest dance festivals will present their Tomorrowland case.
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13:10 \u2013 13:30<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Talk Tommy Zee: Lessons from threesomes
\nAward-winning music producer, composer and creative entrepreneur Tommy Zee on joining music and brands in a roaring threesome.
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13:40 \u2013 14:00<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Keynote Raphael Aflalo: To the Beat of the Brand
\nThe digital industry expert\u2019s most refreshing insights and best practices in working with influencers as brand ambassadors.
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VICE: opportunities of storytelling
\nVICE advocate a more editorial approach of the cultural impact of electronic music. They\u2019ll share their vision on storytelling, content production and content distribution.
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14:00 \u2013 14:30<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Break<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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14:30 \u2013 15:05<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Brand connection panel
\n\u2018It\u2019s not all about the money.\u2019 Bettina Dorn, Zoe Stainsby, Shaun Duvet and Shubhra Bhardwaj share the true story of why brands partner with music artists.
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ALDA\u00a0x T-Mobile
\nBrands and millennials share one common goal in particular: both want to be heard. ALDA will explain the possibilities by presenting recent cases through the eyes of millennials.
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15:15 \u2013 15:45<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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VICE presents: Artist, audience & brands (panel discussion)
\nHow to build an audience around an artist? And how can you ensure this is done in a meaningful, authentic and engaging way?
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15:45 \u2013 16:15<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Break + intermezzo Maask
\nMusical intermezzo by the ultimate Dutch vocalist\/loop station act.
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16:15 \u2013 16:45<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Keynote Rob Newlan | Facebook
\nThis creative mastermind runs a special, multidisciplinary Facebook team that\u2019s entrusted with bringing out the most creative concepts that\u00a0delight people and deliver business results at the same time.
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ID&T x Endemol | Frank de Wit & Boris Hendriksen
\nID&T and Endemol join forces and enter the world of online dance related video content. A\u00a0presentation about\u00a0their content strategy and the creative process.
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16:55 \u2013 17:30<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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I Can Feel This
\nA speakeasy session in which we ask our panel members to bring their favourite, most striking, the ugliest, or just plain funny (dance) music & brand cases, studies and campaigns.\u00a0Line-up: Paul Oakenfold, Benny Rodrigues, Alexander Bennett and more.<\/span>
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RedBull presents: Neighborhood Watch
\nExploring the relationship between community and curator. Join us for an in-depth discussion with Vincent Reinders (22tracks) and Boye \u2019t Lam (Paradiso) on what creates a strong music scene and why curators play a valuable role in these communities.
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17:30 \u2013 18:00<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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PechaKucha
\nAn exclusive Dance & Brands mini PechaKucha: 20 images x 20 seconds by three creative music initiatives.
\nChapel area<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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18:00 \u2013 19:00<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Network Drinks<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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