{"id":412832,"date":"2016-09-08T07:07:17","date_gmt":"2016-09-08T05:07:17","guid":{"rendered":"http:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=412832"},"modified":"2016-09-08T10:33:11","modified_gmt":"2016-09-08T08:33:11","slug":"contentmarketing-starbucks-komt-met-een-multichannel-video-serie-upstanders","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/contentmarketing-starbucks-komt-met-een-multichannel-video-serie-upstanders\/","title":{"rendered":"[Contentmarketing] Starbucks komt met een multichannel serie ‘Upstanders’"},"content":{"rendered":"
\"Starbucks

Starbucks Upstanders cups sleeve photographed on Tuesday, September 6, 2016. (Joshua Trujillo, Starbucks)<\/p><\/div>\n

Koffieketen Starbucks komt met een eigen serie. De zogenoemde content serie heet \u201cUpstanders\u201d en richt zich met verhalen op de Amerikanen die graag verhalen willen horen over de good old Amerikaanse waarden.\u00a0Volgens Starbucks is het juist nu de tijd deze te benadrukken. De serie is multichannel en bevat\u00a0podcasts, geschreven\u00a0woord en video.<\/p>\n

10 afleveringen<\/h1>\n

Er worden\u00a010 afleveringen eengeboden die zijn geproduceerde door de CEO van\u00a0Starbucks Howard Schultz samen met Rajiv Chandrasekaran, Starbucks uitvoerend\u00a0producent en voorheen redacteur voor de \u201cThe Washington Post.\u201d<\/p>\n

We\u2019ve asked ourselves what is the role and responsibility of a public company and, as citizens, how we can catalyze hope in a time when we need more optimism, empathy, compassion and leadership.<\/p><\/blockquote>\n

Zo zei\u00a0Schultz.<\/p>\n

The upstanders featured in this series are inspiring individuals whose actions are emblematic of the American spirit and what is missing from so much of today\u2019s national dialogue. We have always been storytellers at heart, and more of these stories need to be heard. We are using our scale to share them as broadly as possible.<\/p><\/blockquote>\n

De serie is via de app, online en het eigen digitale netwerk te volgen.<\/p>\n","protected":false},"excerpt":{"rendered":"

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