{"id":410054,"date":"2016-08-25T12:42:19","date_gmt":"2016-08-25T10:42:19","guid":{"rendered":"http:\/\/www.nieuws.marketing\/strategie_nieuws\/?p=410054"},"modified":"2016-08-25T12:42:19","modified_gmt":"2016-08-25T10:42:19","slug":"social-proof-klm-toont-reviews-van-reizigers-in-het-zoekresultaat","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/social-proof-klm-toont-reviews-van-reizigers-in-het-zoekresultaat\/","title":{"rendered":"[Social Proof] KLM toont reviews van reizigers in het zoekresultaat"},"content":{"rendered":"

\"klmreview\"<\/p>\n

Op de Nederlandse – en ook Engelse site – heeft\u00a0KLM heeft een reviewsysteem in zijn zoekmachine ge\u00efntegreerd. De reviews komen van reizigers en zijn onderdeel van ‘Rate My Flight’. Tnooz.com meldt:<\/p>\n

The \u201cRate My Flight\u201d idea has been in testing for some time but it is slowly being rolled out to airline\u2019s web pages from June 2016, beginning with\u00a0passengers in its home country and in the UK who are searching for flights.<\/p><\/blockquote>\n

\"review2\"<\/p>\n

Naast een score toont KLM ook de beoordelingen. Reizigers kunnen de positieve en ook negatieve aspecten van hun reis delen:<\/p>\n

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+ Oplettend kabinepersoneel, zeer vriendelijk met een tikje charme, altijd schone wc, lekker eten zelfs glutenvrij<\/p>\n<\/blockquote>\n<\/div>\n

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– Ik weet dat je niet iedereen tot vriend kunt houden, maar voor mij hadden er iets meer afleveringen van mom en top gear in de in flight entertainment mogen staan.<\/p>\n

\"review3\"<\/p>\n<\/blockquote>\n<\/div>\n

Jan Willem\u00a0Kluivers, digitaal strateeg bij KLM:<\/p>\n

Showing stars in our search-flow is part of a bigger concept.\u00a0This includes informing customers on their upcoming flight information, asking customers how they experienced their flight (enabling repair of any issues) and last, being transparant to future customers but also to our crew on their performance.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

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