{"id":40775,"date":"2012-07-15T12:00:29","date_gmt":"2012-07-15T10:00:29","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=40775"},"modified":"2012-07-15T15:58:01","modified_gmt":"2012-07-15T13:58:01","slug":"infographic-waarom-sms-marketing-goed-werkt","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/infographic-waarom-sms-marketing-goed-werkt\/","title":{"rendered":"INFOGRAPHIC Waarom SMS-marketing goed werkt"},"content":{"rendered":"<p><a href=\"http:\/\/www.handboekmobilemarketing.nl\/mobiel\/marketing\/mobile\/mobiele\/online\/?attachment_id=492\" rel=\"attachment wp-att-492\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-492\" title=\"dekrachtvansms\" src=\"http:\/\/www.handboekmobilemarketing.nl\/mobiel\/marketing\/mobile\/mobiele\/online\/wp-content\/uploadsnieuwssocial\/2012\/07\/dekrachtvansms.jpg\" alt=\"\" width=\"465\" height=\"300\" \/><\/a><\/p>\n<p>We zijn er als marketeer heel gek op. De\u00a0hypes vaak anders dan werkend middelen. En te vaak nemen we een hype op in een marketingmix zoals bijvoorbeeld in de Mobile Marketingmix. Mooi dat Layar, mooi dat mobiele internet en mooi die grote aantallen van Likes op jouw Instagrams. We vergeten echter miljoenen ontvankelijke mobile gebruikers. In de VS alleen al zo een 234 miljoen.<\/p>\n<p><strong>De feiten<\/strong><\/p>\n<p>Kijken we keihard naar de feiten dan wordt 84% van het nieuws op Facebook niet gezien en worden 71% van de tweets genegeerd en worden 88% van de mails niet meer geopend. Daartegen staat het feit dat 98% van de SMS-berichten wordt geopend. Bron: onderzoek van Mogreet en mobiele contentdeler <span style=\"text-decoration: underline;\"><a href=\"http:\/\/corp.mogreet.com\/\" target=\"_blank\">moShare<\/a><\/span>. En ook nog eens snel geopend. <em><span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.handboekmobilemarketing.nl\" target=\"_blank\">Rendement uit Mobile Marketing? <\/a><\/span><!--more--><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.handboekmobilemarketing.nl\/mobiel\/marketing\/mobile\/mobiele\/online\/?attachment_id=494\" rel=\"attachment wp-att-494\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-494\" title=\"MoShare_Infographic_Final\" src=\"http:\/\/www.handboekmobilemarketing.nl\/mobiel\/marketing\/mobile\/mobiele\/online\/wp-content\/uploadsnieuwssocial\/2012\/07\/sms2.jpg\" alt=\"\" width=\"465\" height=\"1457\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2877],"tags":[313,81,187,484],"class_list":["post-40775","post","type-post","status-publish","format-standard","hentry","category-social-media-strategie","category-opvallend-2","tag-infographics","tag-marketing","tag-mobile","tag-sms"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/40775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=40775"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/40775\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=40775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=40775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=40775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}