{"id":405063,"date":"2016-08-06T21:26:05","date_gmt":"2016-08-06T19:26:05","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=405063"},"modified":"2016-08-06T23:19:53","modified_gmt":"2016-08-06T21:19:53","slug":"facebook-komt-met-een-nieuwe-layout-minder-focus-op-advertenties","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/facebook-komt-met-een-nieuwe-layout-minder-focus-op-advertenties\/","title":{"rendered":"Facebook komt met een nieuwe layout; minder focus op advertenties"},"content":{"rendered":"

\"facebook\"<\/p>\n

Het gerucht gaat al lang en testen van Facebook zelf zijn de laatste maanden opgedoken. \u00a0Het is nu officieel (bron: MarketingLand.com) en een klein deel van de gebruikers heeft al een nieuwe layout op de desktop. In 2015 is de mobiele layout al aangepakt.<\/p>\n

These new ad-free pages on Facebook are official. In fact, if you\u2019ve navigated to a brand page on Facebook, you may have seen it already.<\/p><\/blockquote>\n

\"fbpage<\/p>\n

De nieuwe layout is bedoeld voor Pages en focust vooral op het merk, anders dan teveel advertenties. Facebook zelf licht toe:<\/p>\n

We\u2019ve introduced a new design for Pages on desktop to make it easier for people to learn about and interact with businesses on Facebook, including a new column for tab navigation and a more prominent call-to-action button.<\/p><\/blockquote>\n

Het wordt voor beheerders van de Pages makkelijker om een call-to-action toe te voegen en het uploaden en plaatsen van de ‘cover image’ wordt gemakkelijker. Ook de navigatie van de Tab is verbeterd. De testers van MarketingLand zeggen:<\/p>\n

Another part of this update is the tab navigation. It has been observed in the past how difficult it is to\u00a0access content across brand pages; this layout changes that pretty drastically and now effectively restores \u201ccustom tabs,\u201d such as quizzes, that may have been decommissioned months or even years ago (as in Chobani\u2019s case. Brands, make sure your tab activity is current \u2014 otherwise, you may wish to hide it.)<\/p><\/blockquote>\n

Richting september wordt de nieuwe layout uitgerold voor alle pages. De vraag blijft wel of je als adverteerder blij moet zijn met deze nieuwe strakke layout…<\/p>\n","protected":false},"excerpt":{"rendered":"

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