{"id":404254,"date":"2016-08-03T14:56:30","date_gmt":"2016-08-03T12:56:30","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=404254"},"modified":"2016-08-03T14:56:30","modified_gmt":"2016-08-03T12:56:30","slug":"contentmarketing-het-gesprek-op-social-media-in-juli-2016-ekvoetbal-pokemongo","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/contentmarketing-het-gesprek-op-social-media-in-juli-2016-ekvoetbal-pokemongo\/","title":{"rendered":"[Contentmarketing] &#8216;Het gesprek op social media in juli 2016!&#8217;  #EKvoetbal #PokemonGO"},"content":{"rendered":"<p class=\"lead\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-404256 aligncenter\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/08\/OBI4wan_PokemonGo-Volume2.png\" alt=\"OBI4wan_PokemonGo-Volume2\" width=\"997\" height=\"369\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/08\/OBI4wan_PokemonGo-Volume2.png 997w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/08\/OBI4wan_PokemonGo-Volume2-300x111.png 300w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/08\/OBI4wan_PokemonGo-Volume2-520x192.png 520w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/08\/OBI4wan_PokemonGo-Volume2-250x93.png 250w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/08\/OBI4wan_PokemonGo-Volume2-700x259.png 700w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/08\/OBI4wan_PokemonGo-Volume2-768x284.png 768w\" sizes=\"auto, (max-width: 997px) 100vw, 997px\" \/><\/p>\n<p class=\"lead\">Juli, de maand van het einde van het EK voetbal, de Pok\u00e9mon Go hype, de Nijmeegse Vierdaagse en het begin van de Europride. Ik deed een analyse van de trending topics op social media en zette de belangrijkste gebeurtenissen voor je op een rij in dit blog.<\/p>\n<h3>#EURO2016<\/h3>\n<p>Op 10 juli werd de finale gespeeld tussen Portugal en Frankrijk, waarin Portugal met 1-0 won van Frankrijk. Tijdens het EK analyseerde OBI4wan de activiteit via sociale media. Zo was de meest besproken wedstrijd die van Belgi\u00eb tegen Wales.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/obi4wan.nl\/media\/1615106\/berichten-over-wedstrijden-euro2016.png\" alt=\"Berichten Over Wedstrijden Euro2016\" \/><br \/>\nDe meest besproken voetballer van het toernooi was Cristiano Ronaldo. Hij raakte tijdens de finale geblesseerd aan zijn knie en moest vroegtijdig stoppen met spelen. Tijdens de finale was er sprake van een mottenplaag in het stadion. Toen alle ogen op Ronaldo gericht waren omdat onduidelijk was of hij door kon spelen, stal een mot de show door op zijn neus te landen. Al snel verschenen op Twitter verschillende accounts, die de mot wereldberoemd maakten.<\/p>\n<div class=\"SandboxRoot env-bp-350\" data-twitter-event-id=\"0\">\n<div id=\"twitter-widget-0\" class=\"EmbeddedTweet EmbeddedTweet--mediaForward media-forward js-clickToOpenTarget js-tweetIdInfo\" lang=\"nl\" data-click-to-open-target=\"https:\/\/twitter.com\/RupertMyers\/status\/752226447750754304\" data-iframe-title=\"Twitter-tweet\" data-dt-full=\"%{hours24}:%{minutes} - %{day} %{month} %{year}\" data-dt-months=\"januari|februari|maart|april|mei|juni|juli|augustus|september|oktober|november|december\" data-dt-am=\"'s ochtends\" data-dt-pm=\"'s middags\" data-dt-now=\"nu\" data-dt-s=\"s\" data-dt-m=\"m\" data-dt-h=\"u\" data-dt-second=\"seconde\" data-dt-seconds=\"seconden\" data-dt-minute=\"minuut\" data-dt-minutes=\"minuten\" data-dt-hour=\"uur\" data-dt-hours=\"uren\" data-dt-abbr=\"%{number}%{symbol}\" data-dt-short=\"%{day} %{month}\" data-dt-long=\"%{day} %{month} %{year}\" data-scribe=\"page:tweet\" data-tweet-id=\"752226447750754304\" data-twitter-event-id=\"10\">\n<article class=\"MediaCard\n           MediaCard--mediaForward\n\n           customisable-border\" dir=\"ltr\" data-scribe=\"component:card\"><\/p>\n<div class=\"MediaCard-media\"><a class=\"MediaCard-borderOverlay\" tabindex=\"-1\" title=\"Afbeelding weergeven op Twitter\" href=\"http:\/\/twitter.com\/RupertMyers\/status\/752226447750754304\/photo\/1\"><span class=\"u-hiddenVisually\">Afbeelding weergeven op Twitter<\/span><\/a><\/p>\n<div class=\"MediaCard-widthConstraint js-cspForcedStyle\" data-style=\"max-width: 450px\">\n<div class=\"MediaCard-mediaContainer js-cspForcedStyle\" data-style=\"padding-bottom: 177.7778%\"><a class=\"MediaCard-mediaAsset\n                    NaturalImage\n\" href=\"http:\/\/twitter.com\/RupertMyers\/status\/752226447750754304\/photo\/1\" data-scribe=\"element:photo\"><img loading=\"lazy\" decoding=\"async\" class=\"NaturalImage-image\" title=\"Afbeelding weergeven op Twitter\" src=\"https:\/\/pbs.twimg.com\/media\/CnBx8gPXgAA9siv.jpg\" alt=\"Afbeelding weergeven op Twitter\" width=\"675\" height=\"1200\" data-srcset=\"https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FCnBx8gPXgAA9siv.jpg%3Alarge 750w,https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FCnBx8gPXgAA9siv.jpg 675w,https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FCnBx8gPXgAA9siv.jpg%3Asmall 382w\" \/><\/a><\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"EmbeddedTweet-tweet\">\n<blockquote class=\"Tweet h-entry js-tweetIdInfo subject expanded\n                   is-deciderHtmlWhitespace\" cite=\"https:\/\/twitter.com\/RupertMyers\/status\/752226447750754304\" data-tweet-id=\"752226447750754304\" data-scribe=\"section:subject\"><\/p>\n<div class=\"Tweet-header u-cf\">\n<div class=\"Tweet-brand u-floatRight\">\n<div class=\"Icon Icon--twitter \" title=\"\"><\/div>\n<p><span class=\"u-hiddenInNarrowEnv\"><a class=\"FollowButton follow-button profile\" title=\"Rupert Myers volgen op Twitter\" href=\"https:\/\/twitter.com\/RupertMyers\" data-scribe=\"component:followbutton\">Volgen<\/a><\/span><\/div>\n<div class=\"TweetAuthor\" data-scribe=\"component:author\"><a class=\"TweetAuthor-link Identity u-linkBlend\" href=\"https:\/\/twitter.com\/RupertMyers\" data-scribe=\"element:user_link\"><span class=\"TweetAuthor-avatar Identity-avatar\"><img decoding=\"async\" class=\"Avatar\" src=\"https:\/\/pbs.twimg.com\/profile_images\/746247961722650624\/-ztbUMxx_normal.jpg\" alt=\"\" data-scribe=\"element:avatar\" data-src-2x=\"https:\/\/pbs.twimg.com\/profile_images\/746247961722650624\/-ztbUMxx_bigger.jpg\" data-src-1x=\"https:\/\/pbs.twimg.com\/profile_images\/746247961722650624\/-ztbUMxx_normal.jpg\" \/><\/span><span class=\"TweetAuthor-name Identity-name customisable-highlight\" title=\"Rupert Myers\" data-scribe=\"element:name\">Rupert Myers<\/span> <\/a><\/p>\n<div class=\"Icon Icon--verified \" title=\"Geverifieerd account\"><\/div>\n<p><a class=\"TweetAuthor-link Identity u-linkBlend\" href=\"https:\/\/twitter.com\/RupertMyers\" data-scribe=\"element:user_link\"><span class=\"TweetAuthor-verifiedBadge\" data-scribe=\"element:verified_badge\"><b class=\"u-hiddenVisually\">\u2714<\/b><\/span><span class=\"TweetAuthor-screenName Identity-screenName\" dir=\"ltr\" title=\"@RupertMyers\" data-scribe=\"element:screen_name\">@RupertMyers<\/span><\/a><\/div>\n<\/div>\n<div class=\"Tweet-body e-entry-content\" data-scribe=\"component:tweet\">\n<p class=\"Tweet-text e-entry-title\" dir=\"ltr\" lang=\"en\">Well that escalated quickly<\/p>\n<div class=\"Tweet-metadata dateline\"><a class=\"u-linkBlend u-url customisable-highlight long-permalink\" href=\"https:\/\/twitter.com\/RupertMyers\/status\/752226447750754304\" data-datetime=\"2016-07-10T19:42:15+0000\" data-scribe=\"element:full_timestamp\"><time class=\"dt-updated\" title=\"Geplaatst op: 10 juli 2016 om 19:42:15 (UTC)\" datetime=\"2016-07-10T19:42:15+0000\">21:42 &#8211; 10 juli 2016<\/time><\/a><\/div>\n<ul class=\"Tweet-actions\" data-scribe=\"component:actions\">\n<li class=\"Tweet-action\">\n<div class=\"Icon Icon--reply TweetAction-icon\" title=\"Beantwoorden\"><\/div>\n<\/li>\n<li class=\"Tweet-action\">\n<div class=\"Icon Icon--retweet TweetAction-icon\" title=\"Retweeten\"><\/div>\n<p><a class=\"TweetAction TweetAction--retweet web-intent\" href=\"https:\/\/twitter.com\/intent\/retweet?tweet_id=752226447750754304\" data-scribe=\"element:retweet\"><span class=\"TweetAction-stat\" data-scribe=\"element:retweet_count\">618<\/span><span class=\"u-hiddenVisually\">618 retweets<\/span><\/a><\/li>\n<li class=\"Tweet-action\">\n<div class=\"Icon Icon--heart TweetAction-icon\" title=\"Leuk\"><\/div>\n<p><a class=\"TweetAction TweetAction--heart web-intent\" href=\"https:\/\/twitter.com\/intent\/like?tweet_id=752226447750754304\" data-scribe=\"element:heart\"><span class=\"TweetAction-stat\" data-scribe=\"element:heart_count\">620<\/span><span class=\"u-hiddenVisually\">620 vind-ik-leuks<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<div class=\"resize-sensor\"><\/div>\n<\/div>\n<p>we deden tijdens het EK op verschillende momenten analyses van de activiteit op sociale media. Hiervan maakten we in samenwerking met\u00a0<a href=\"http:\/\/www.axioma.nl\/\">Axioma Communicatie<\/a>\u00a0een aantal\u00a0infographics. Lees voor een compleet overzicht van het EK onze publicaties:<\/p>\n<p dir=\"ltr\"><a href=\"http:\/\/obi4wan.nl\/blog\/2016\/6\/10\/ruim-327000-social-media-berichten-in-aanloop-naar-euro2016.aspx\">Ruim 327.000 social media berichten in aanloop naar #EURO2016<br \/>\n<\/a><a href=\"http:\/\/obi4wan.nl\/blog\/2016\/6\/24\/rode-duivels-populair-op-social-media-tijdens-groepsfase-ek-2016.aspx\">Rode Duivels populair op social media tijdens groepsfase EK 2016<br \/>\n<\/a><a href=\"http:\/\/obi4wan.nl\/blog\/2016\/7\/11\/het-gesprek-over-euro2016-op-social-media.aspx\">Het gesprek over #EURO2016 op social media<\/a><\/p>\n<h3>#Pokemongo<\/h3>\n<p>Begin juli begon de hype over Pok\u00e9mon met de komst van een nieuwe app: Pok\u00e9mon Go. Met deze app kun je met virtual reality je eigen pok\u00e9mon vangen, trainen en tegen elkaar strijden met je vrienden. Het hoogtepunt van de hype is gemeten op 12 juli. Inmiddels praten we nog met 12.000 berichten per dag over Pok\u00e9mon Go.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/obi4wan.nl\/media\/1615083\/OBI4wan_PokemonGo-Volume2.png\" alt=\"Obi4wan Pokemongo Volume2\" \/><br \/>\nZo&#8217;n 2 miljoen Nederlanders spelen dit populaire spel. De app is erg populair bij kinderen, maar ook bij twintigers en dertigers die in de jaren 90 opgroeiden met de tekenfilmserie. Pok\u00e9mon Go is een wereldwijde hit en zorgt soms zelfs voor ontroerende berichten op sociale media, zoals bijvoorbeeld van deze moeder van een autistische zoon die helemaal opleeft door het spelen van het spel. Het bericht werd ruim 1000 keer gedeeld op Facebook.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Flenore.koppelman%2Fposts%2F10209339870875878&amp;width=500\" width=\"500\" height=\"256\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3>#4d16<\/h3>\n<p>In de week van 18 juli vond de jaarlijkse Nijmeegse Vierdaagse plaats. Dit jaar verschenen er zo\u2019n 49.000 wandelaars aan de start en liepen 42.557 mensen de Vierdaagse ook daadwerkelijk uit. Speciaal voor de honderdste editie van de Vierdaagse werd naast 30, 40 en 50 kilometer ook de vierde afstand, de 55 kilometer, in ere hersteld.<\/p>\n<p>De hulpverleners van het Rode Kruis behandelden tijdens de Vierdaagse zo&#8217;n 12.645 blaren, maar toch bleken de wandelaars geen klagers op sociale media. Van de in totaal bijna 46.000 berichten over de Vierdaagse, bevatten slechts 1000 berichten woorden als pijn, blaren, verbrand, spierpijn en blessure.<\/p>\n<div class=\"SandboxRoot env-bp-350\" data-twitter-event-id=\"1\">\n<div id=\"twitter-widget-1\" class=\"EmbeddedTweet EmbeddedTweet--mediaForward media-forward js-clickToOpenTarget js-tweetIdInfo\" lang=\"nl\" data-click-to-open-target=\"https:\/\/twitter.com\/RodeKruis\/status\/756720563624738817\" data-iframe-title=\"Twitter-tweet\" data-dt-full=\"%{hours24}:%{minutes} - %{day} %{month} %{year}\" data-dt-months=\"januari|februari|maart|april|mei|juni|juli|augustus|september|oktober|november|december\" data-dt-am=\"'s ochtends\" data-dt-pm=\"'s middags\" data-dt-now=\"nu\" data-dt-s=\"s\" data-dt-m=\"m\" data-dt-h=\"u\" data-dt-second=\"seconde\" data-dt-seconds=\"seconden\" data-dt-minute=\"minuut\" data-dt-minutes=\"minuten\" data-dt-hour=\"uur\" data-dt-hours=\"uren\" data-dt-abbr=\"%{number}%{symbol}\" data-dt-short=\"%{day} %{month}\" data-dt-long=\"%{day} %{month} %{year}\" data-scribe=\"page:tweet\" data-tweet-id=\"756720563624738817\" data-twitter-event-id=\"11\">\n<article class=\"MediaCard\n           MediaCard--mediaForward\n\n           customisable-border\" dir=\"ltr\" data-scribe=\"component:card\"><\/p>\n<div class=\"MediaCard-media\"><a class=\"MediaCard-borderOverlay\" tabindex=\"-1\" title=\"Afbeelding weergeven op Twitter\" href=\"http:\/\/twitter.com\/RodeKruis\/status\/756720563624738817\/photo\/1\"><span class=\"u-hiddenVisually\">Afbeelding weergeven op Twitter<\/span><\/a><\/p>\n<div class=\"MediaCard-widthConstraint js-cspForcedStyle\" data-style=\"max-width: 956px\">\n<div class=\"MediaCard-mediaContainer js-cspForcedStyle\" data-style=\"padding-bottom: 67.1548%\"><a class=\"MediaCard-mediaAsset\n                    NaturalImage\n\" href=\"http:\/\/twitter.com\/RodeKruis\/status\/756720563624738817\/photo\/1\" data-scribe=\"element:photo\"><img loading=\"lazy\" decoding=\"async\" class=\"NaturalImage-image\" title=\"Afbeelding weergeven op Twitter\" src=\"https:\/\/pbs.twimg.com\/media\/CoBpMw7WYAA7cX7.jpg:small\" alt=\"Afbeelding weergeven op Twitter\" width=\"956\" height=\"642\" data-srcset=\"https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FCoBpMw7WYAA7cX7.jpg%3Alarge 956w,https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FCoBpMw7WYAA7cX7.jpg 956w,https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FCoBpMw7WYAA7cX7.jpg%3Asmall 680w\" \/><\/a><\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"EmbeddedTweet-tweet\">\n<blockquote class=\"Tweet h-entry js-tweetIdInfo subject expanded\n                   is-deciderHtmlWhitespace\" cite=\"https:\/\/twitter.com\/RodeKruis\/status\/756720563624738817\" data-tweet-id=\"756720563624738817\" data-scribe=\"section:subject\"><\/p>\n<div class=\"Tweet-header u-cf\">\n<div class=\"Tweet-brand u-floatRight\">\n<div class=\"Icon Icon--twitter \" title=\"\"><\/div>\n<p><span class=\"u-hiddenInNarrowEnv\"><a class=\"FollowButton follow-button profile\" title=\"Rode Kruis volgen op Twitter\" href=\"https:\/\/twitter.com\/RodeKruis\" data-scribe=\"component:followbutton\">Volgen<\/a><\/span><\/div>\n<div class=\"TweetAuthor\" data-scribe=\"component:author\"><a class=\"TweetAuthor-link Identity u-linkBlend\" href=\"https:\/\/twitter.com\/RodeKruis\" data-scribe=\"element:user_link\"><span class=\"TweetAuthor-avatar Identity-avatar\"><img decoding=\"async\" class=\"Avatar\" src=\"https:\/\/pbs.twimg.com\/profile_images\/445442022258638848\/n-fY0BKu_normal.png\" alt=\"\" data-scribe=\"element:avatar\" data-src-2x=\"https:\/\/pbs.twimg.com\/profile_images\/445442022258638848\/n-fY0BKu_bigger.png\" data-src-1x=\"https:\/\/pbs.twimg.com\/profile_images\/445442022258638848\/n-fY0BKu_normal.png\" \/><\/span><span class=\"TweetAuthor-name Identity-name customisable-highlight\" title=\"Rode Kruis\" data-scribe=\"element:name\">Rode Kruis<\/span> <\/a><\/p>\n<div class=\"Icon Icon--verified \" title=\"Geverifieerd account\"><\/div>\n<p><a class=\"TweetAuthor-link Identity u-linkBlend\" href=\"https:\/\/twitter.com\/RodeKruis\" data-scribe=\"element:user_link\"><span class=\"TweetAuthor-verifiedBadge\" data-scribe=\"element:verified_badge\"><b class=\"u-hiddenVisually\">\u2714<\/b><\/span><span class=\"TweetAuthor-screenName Identity-screenName\" dir=\"ltr\" title=\"@RodeKruis\" data-scribe=\"element:screen_name\">@RodeKruis<\/span><\/a><\/div>\n<\/div>\n<div class=\"Tweet-body e-entry-content\" data-scribe=\"component:tweet\">\n<p class=\"Tweet-text e-entry-title\" dir=\"ltr\" lang=\"nl\">Tijdens <a class=\"PrettyLink hashtag customisable\" dir=\"ltr\" href=\"https:\/\/twitter.com\/hashtag\/4daagse?src=hash\" rel=\"tag\" data-query-source=\"hashtag_click\" data-scribe=\"element:hashtag\"><span class=\"PrettyLink-prefix\">#<\/span><span class=\"PrettyLink-value\">4daagse<\/span><\/a> verzorgden onze hulpverleners bijna 4000 voeten en 12.645 blaren: <a class=\"link customisable\" dir=\"ltr\" title=\"http:\/\/bit.ly\/rk4d16\" href=\"https:\/\/t.co\/udo0TEfgmT\" target=\"_blank\" rel=\"nofollow\" data-expanded-url=\"http:\/\/bit.ly\/rk4d16\" data-scribe=\"element:url\"><span class=\"u-hiddenVisually\">http:\/\/<\/span>bit.ly\/rk4d16<span class=\"u-hiddenVisually\">\u00a0<\/span><\/a> <a class=\"PrettyLink hashtag customisable\" dir=\"ltr\" href=\"https:\/\/twitter.com\/hashtag\/4d16?src=hash\" rel=\"tag\" data-query-source=\"hashtag_click\" data-scribe=\"element:hashtag\"><span class=\"PrettyLink-prefix\">#<\/span><span class=\"PrettyLink-value\">4d16<\/span><\/a><\/p>\n<div class=\"Tweet-metadata dateline\"><a class=\"u-linkBlend u-url customisable-highlight long-permalink\" href=\"https:\/\/twitter.com\/RodeKruis\/status\/756720563624738817\" data-datetime=\"2016-07-23T05:20:16+0000\" data-scribe=\"element:full_timestamp\"><time class=\"dt-updated\" title=\"Geplaatst op: 23 juli 2016 om 05:20:16 (UTC)\" datetime=\"2016-07-23T05:20:16+0000\">07:20 &#8211; 23 juli 2016<\/time><\/a><\/div>\n<ul class=\"Tweet-actions\" data-scribe=\"component:actions\">\n<li class=\"Tweet-action\">\n<div class=\"Icon Icon--reply TweetAction-icon\" title=\"Beantwoorden\"><\/div>\n<\/li>\n<li class=\"Tweet-action\">\n<div class=\"Icon Icon--retweet TweetAction-icon\" title=\"Retweeten\"><\/div>\n<p><a class=\"TweetAction TweetAction--retweet web-intent\" href=\"https:\/\/twitter.com\/intent\/retweet?tweet_id=756720563624738817\" data-scribe=\"element:retweet\"><span class=\"TweetAction-stat\" data-scribe=\"element:retweet_count\">6<\/span><span class=\"u-hiddenVisually\">6 retweets<\/span><\/a><\/li>\n<li class=\"Tweet-action\">\n<div class=\"Icon Icon--heart TweetAction-icon\" title=\"Leuk\"><\/div>\n<p><a class=\"TweetAction TweetAction--heart web-intent\" href=\"https:\/\/twitter.com\/intent\/like?tweet_id=756720563624738817\" data-scribe=\"element:heart\"><span class=\"TweetAction-stat\" data-scribe=\"element:heart_count\">11<\/span><span class=\"u-hiddenVisually\">11 vind-ik-leuks<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<div class=\"resize-sensor\"><\/div>\n<\/div>\n<p>De grootste piek in berichten over de Vierdaagse werd gemeten op dinsdag 19 juli, de heetste dag van het jaar, waarbij de ogen extra gericht waren op de wandelaars toen het hitteplan van kracht was.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/obi4wan.nl\/media\/1615116\/OBI4wan_4d16-volume.png\" alt=\"Obi4wan 4D16 Volume\" \/><br \/>\nDe meest genoemde persoon tijdens de Vierdaagse was Dionne Stax, presentatrice bij de NOS, die dit jaar voor de zevende keer de Vierdaagse liep en hier uitvoerig over meepraatte op Twitter.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/obi4wan.nl\/media\/1615111\/OBI4wan_4d16-mentions.png\" alt=\"Obi4wan 4D16 Mentions\" \/><\/p>\n<p>De Vierdaagse was dit jaar populairder op sociale media dan vorig jaar. Dit jaar werd een toename van 26% in het aantal berichten gemeten ten opzichte van vorig jaar.<\/p>\n<h3>#Hitteplan<\/h3>\n<p>Op 19 juli werd de warmste dag van het jaar tot nu toe gemeten. In het Brabantze Gilze-Rijen tikte de thermometer 35 graden aan. Het KNMI liet het hitteplan in werking treden om gezondheidsproblemen bij kwetsbare groepen te beperken.<\/p>\n<p>Op social media spraken we massaal over het hitteplan. Ruim 12.000 berichten gingen op 19 juli over het hitteplan. Waar sommige mensen het onzin vonden&#8230;<\/p>\n<div class=\"SandboxRoot env-bp-350\" data-twitter-event-id=\"2\">\n<div id=\"twitter-widget-2\" class=\"EmbeddedTweet js-clickToOpenTarget\" lang=\"nl\" data-click-to-open-target=\"https:\/\/twitter.com\/LadyEl5beth\/status\/755469444428824576\" data-iframe-title=\"Twitter-tweet\" data-dt-full=\"%{hours24}:%{minutes} - %{day} %{month} %{year}\" data-dt-months=\"januari|februari|maart|april|mei|juni|juli|augustus|september|oktober|november|december\" data-dt-am=\"'s ochtends\" data-dt-pm=\"'s middags\" data-dt-now=\"nu\" data-dt-s=\"s\" data-dt-m=\"m\" data-dt-h=\"u\" data-dt-second=\"seconde\" data-dt-seconds=\"seconden\" data-dt-minute=\"minuut\" data-dt-minutes=\"minuten\" data-dt-hour=\"uur\" data-dt-hours=\"uren\" data-dt-abbr=\"%{number}%{symbol}\" data-dt-short=\"%{day} %{month}\" data-dt-long=\"%{day} %{month} %{year}\" data-scribe=\"page:tweet\" data-twitter-event-id=\"7\">\n<div class=\"EmbeddedTweet-tweet\">\n<blockquote class=\"Tweet h-entry js-tweetIdInfo subject expanded\n                   is-deciderHtmlWhitespace\" cite=\"https:\/\/twitter.com\/LadyEl5beth\/status\/755469444428824576\" data-tweet-id=\"755469444428824576\" data-scribe=\"section:subject\"><\/p>\n<div class=\"Tweet-header u-cf\">\n<div class=\"Tweet-brand u-floatRight\">\n<div class=\"Icon Icon--twitter \" title=\"\"><\/div>\n<p><span class=\"u-hiddenInNarrowEnv\"><a class=\"FollowButton follow-button profile\" title=\"ElsbethvanderMolen volgen op Twitter\" href=\"https:\/\/twitter.com\/LadyEl5beth\" data-scribe=\"component:followbutton\">Volgen<\/a><\/span><\/div>\n<div class=\"TweetAuthor\" data-scribe=\"component:author\"><a class=\"TweetAuthor-link Identity u-linkBlend\" href=\"https:\/\/twitter.com\/LadyEl5beth\" data-scribe=\"element:user_link\"><span class=\"TweetAuthor-avatar Identity-avatar\"><img decoding=\"async\" class=\"Avatar\" src=\"https:\/\/pbs.twimg.com\/profile_images\/759381138817376256\/_shu8wUT_normal.jpg\" alt=\"\" data-scribe=\"element:avatar\" data-src-2x=\"https:\/\/pbs.twimg.com\/profile_images\/759381138817376256\/_shu8wUT_bigger.jpg\" data-src-1x=\"https:\/\/pbs.twimg.com\/profile_images\/759381138817376256\/_shu8wUT_normal.jpg\" \/><\/span><span class=\"TweetAuthor-name Identity-name customisable-highlight\" title=\"ElsbethvanderMolen\" data-scribe=\"element:name\">ElsbethvanderMolen<\/span> <span class=\"TweetAuthor-screenName Identity-screenName\" dir=\"ltr\" title=\"@LadyEl5beth\" data-scribe=\"element:screen_name\">@LadyEl5beth<\/span><\/a><\/div>\n<\/div>\n<div class=\"Tweet-body e-entry-content\" data-scribe=\"component:tweet\">\n<p class=\"Tweet-text e-entry-title\" dir=\"ltr\" lang=\"nl\"><img decoding=\"async\" class=\"Emoji Emoji--forText\" title=\"Grote rode cirkel\" draggable=\"false\" src=\"https:\/\/abs.twimg.com\/emoji\/v2\/72x72\/1f534.png\" alt=\"????\" \/><br \/>\nVan weercode&#8217;s tot &#8216;hitteplan&#8217; (na welgeteld 1 dag mooi weer).<br \/>\nZucht. <img decoding=\"async\" class=\"Emoji Emoji--forText\" title=\"Face with rolling eyes\" draggable=\"false\" src=\"https:\/\/abs.twimg.com\/emoji\/v2\/72x72\/1f644.png\" alt=\"????\" \/><\/p>\n<div class=\"Tweet-metadata dateline\"><a class=\"u-linkBlend u-url customisable-highlight long-permalink\" href=\"https:\/\/twitter.com\/LadyEl5beth\/status\/755469444428824576\" data-datetime=\"2016-07-19T18:28:46+0000\" data-scribe=\"element:full_timestamp\"><time class=\"dt-updated\" title=\"Geplaatst op: 19 juli 2016 om 18:28:46 (UTC)\" datetime=\"2016-07-19T18:28:46+0000\">20:28 &#8211; 19 juli 2016<\/time><\/a><\/div>\n<ul class=\"Tweet-actions\" data-scribe=\"component:actions\">\n<li class=\"Tweet-action\">\n<div class=\"Icon Icon--reply TweetAction-icon\" title=\"Beantwoorden\"><\/div>\n<\/li>\n<li class=\"Tweet-action\">\n<div class=\"Icon Icon--retweet TweetAction-icon\" title=\"Retweeten\"><\/div>\n<p><a class=\"TweetAction TweetAction--retweet web-intent\" href=\"https:\/\/twitter.com\/intent\/retweet?tweet_id=755469444428824576\" data-scribe=\"element:retweet\"><span class=\"TweetAction-stat\" data-scribe=\"element:retweet_count\">1<\/span><span class=\"u-hiddenVisually\">1 retweet<\/span><\/a><\/li>\n<li class=\"Tweet-action\">\n<div class=\"Icon Icon--heart TweetAction-icon\" title=\"Leuk\"><\/div>\n<p><a class=\"TweetAction TweetAction--heart web-intent\" href=\"https:\/\/twitter.com\/intent\/like?tweet_id=755469444428824576\" data-scribe=\"element:heart\"><span class=\"TweetAction-stat\" data-scribe=\"element:heart_count\">2<\/span><span class=\"u-hiddenVisually\">2 vind-ik-leuks<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<div class=\"resize-sensor\"><\/div>\n<\/div>\n<p>&#8230; zagen anderen er wel de lol van in<\/p>\n<div class=\"SandboxRoot env-bp-350\" data-twitter-event-id=\"3\">\n<div id=\"twitter-widget-3\" class=\"EmbeddedTweet EmbeddedTweet--mediaForward media-forward js-clickToOpenTarget js-tweetIdInfo\" lang=\"nl\" data-click-to-open-target=\"https:\/\/twitter.com\/stolliebollie\/status\/755483883223867396\" data-iframe-title=\"Twitter-tweet\" data-dt-full=\"%{hours24}:%{minutes} - %{day} %{month} %{year}\" data-dt-months=\"januari|februari|maart|april|mei|juni|juli|augustus|september|oktober|november|december\" data-dt-am=\"'s ochtends\" data-dt-pm=\"'s middags\" data-dt-now=\"nu\" data-dt-s=\"s\" data-dt-m=\"m\" data-dt-h=\"u\" data-dt-second=\"seconde\" data-dt-seconds=\"seconden\" data-dt-minute=\"minuut\" data-dt-minutes=\"minuten\" data-dt-hour=\"uur\" data-dt-hours=\"uren\" data-dt-abbr=\"%{number}%{symbol}\" data-dt-short=\"%{day} %{month}\" data-dt-long=\"%{day} %{month} %{year}\" data-scribe=\"page:tweet\" data-tweet-id=\"755483883223867396\" data-twitter-event-id=\"9\">\n<article class=\"MediaCard\n           MediaCard--mediaForward\n\n           customisable-border\" dir=\"ltr\" data-scribe=\"component:card\"><\/p>\n<div class=\"MediaCard-media\"><a class=\"MediaCard-borderOverlay\" tabindex=\"-1\" title=\"Afbeelding weergeven op Twitter\" href=\"http:\/\/twitter.com\/stolliebollie\/status\/755483883223867396\/photo\/1\"><span class=\"u-hiddenVisually\">Afbeelding weergeven op Twitter<\/span><\/a><\/p>\n<div class=\"MediaCard-widthConstraint js-cspForcedStyle\" data-style=\"max-width: 790px\">\n<div class=\"MediaCard-mediaContainer js-cspForcedStyle\" data-style=\"padding-bottom: 66.7089%\"><a class=\"MediaCard-mediaAsset\n                    NaturalImage\n\" href=\"http:\/\/twitter.com\/stolliebollie\/status\/755483883223867396\/photo\/1\" data-scribe=\"element:photo\"><img loading=\"lazy\" decoding=\"async\" class=\"NaturalImage-image\" title=\"Afbeelding weergeven op Twitter\" src=\"https:\/\/pbs.twimg.com\/media\/CnwElJnW8AAvnp8.jpg:small\" alt=\"Afbeelding weergeven op Twitter\" width=\"790\" height=\"527\" data-srcset=\"https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FCnwElJnW8AAvnp8.jpg%3Alarge 790w,https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FCnwElJnW8AAvnp8.jpg 790w,https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FCnwElJnW8AAvnp8.jpg%3Asmall 680w\" \/><\/a><\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"EmbeddedTweet-tweet\">\n<blockquote class=\"Tweet h-entry js-tweetIdInfo subject expanded\n                   is-deciderHtmlWhitespace\" cite=\"https:\/\/twitter.com\/stolliebollie\/status\/755483883223867396\" data-tweet-id=\"755483883223867396\" data-scribe=\"section:subject\"><\/p>\n<div class=\"Tweet-header u-cf\">\n<div class=\"Tweet-brand u-floatRight\">\n<div class=\"Icon Icon--twitter \" title=\"\"><\/div>\n<p><span class=\"u-hiddenInNarrowEnv\"><a class=\"FollowButton follow-button profile\" title=\"stolliebollie volgen op Twitter\" href=\"https:\/\/twitter.com\/stolliebollie\" data-scribe=\"component:followbutton\">Volgen<\/a><\/span><\/div>\n<div class=\"TweetAuthor\" data-scribe=\"component:author\"><a class=\"TweetAuthor-link Identity u-linkBlend\" href=\"https:\/\/twitter.com\/stolliebollie\" data-scribe=\"element:user_link\"><span class=\"TweetAuthor-avatar Identity-avatar\"><img decoding=\"async\" class=\"Avatar\" src=\"https:\/\/pbs.twimg.com\/profile_images\/457933880490987520\/y2n51dLz_normal.jpeg\" alt=\"\" data-scribe=\"element:avatar\" data-src-2x=\"https:\/\/pbs.twimg.com\/profile_images\/457933880490987520\/y2n51dLz_bigger.jpeg\" data-src-1x=\"https:\/\/pbs.twimg.com\/profile_images\/457933880490987520\/y2n51dLz_normal.jpeg\" \/><\/span><span class=\"TweetAuthor-name Identity-name customisable-highlight\" title=\"stolliebollie\" data-scribe=\"element:name\">stolliebollie<\/span> <span class=\"TweetAuthor-screenName Identity-screenName\" dir=\"ltr\" title=\"@stolliebollie\" data-scribe=\"element:screen_name\">@stolliebollie<\/span><\/a><\/div>\n<\/div>\n<div class=\"Tweet-body e-entry-content\" data-scribe=\"component:tweet\">\n<p class=\"Tweet-text e-entry-title\" dir=\"ltr\" lang=\"nl\">De ijscowagen is zelfs gesmolten vandaag. <a class=\"PrettyLink hashtag customisable\" dir=\"ltr\" href=\"https:\/\/twitter.com\/hashtag\/hitteplan?src=hash\" rel=\"tag\" data-query-source=\"hashtag_click\" data-scribe=\"element:hashtag\"><span class=\"PrettyLink-prefix\">#<\/span><span class=\"PrettyLink-value\">hitteplan<\/span><\/a><\/p>\n<div class=\"Tweet-metadata dateline\"><a class=\"u-linkBlend u-url customisable-highlight long-permalink\" href=\"https:\/\/twitter.com\/stolliebollie\/status\/755483883223867396\" data-datetime=\"2016-07-19T19:26:08+0000\" data-scribe=\"element:full_timestamp\"><time class=\"dt-updated\" title=\"Geplaatst op: 19 juli 2016 om 19:26:08 (UTC)\" datetime=\"2016-07-19T19:26:08+0000\">21:26 &#8211; 19 juli 2016<\/time><\/a><\/div>\n<ul class=\"Tweet-actions\" data-scribe=\"component:actions\">\n<li class=\"Tweet-action\">\n<div class=\"Icon Icon--reply TweetAction-icon\" title=\"Beantwoorden\"><\/div>\n<\/li>\n<li class=\"Tweet-action\">\n<div class=\"Icon Icon--retweet TweetAction-icon\" title=\"Retweeten\"><\/div>\n<p><a class=\"TweetAction TweetAction--retweet web-intent\" href=\"https:\/\/twitter.com\/intent\/retweet?tweet_id=755483883223867396\" data-scribe=\"element:retweet\"><span class=\"TweetAction-stat\" data-scribe=\"element:retweet_count\">13<\/span><span class=\"u-hiddenVisually\">13 retweets<\/span><\/a><\/li>\n<li class=\"Tweet-action\">\n<div class=\"Icon Icon--heart TweetAction-icon\" title=\"Leuk\"><\/div>\n<p><a class=\"TweetAction TweetAction--heart web-intent\" href=\"https:\/\/twitter.com\/intent\/like?tweet_id=755483883223867396\" data-scribe=\"element:heart\"><span class=\"TweetAction-stat\" data-scribe=\"element:heart_count\">13<\/span><span class=\"u-hiddenVisually\">13 vind-ik-leuks<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<div class=\"resize-sensor\"><\/div>\n<\/div>\n<h3>\n#Europride<\/h3>\n<p>Tussen 23 juli en 7 augustus vindt Europride plaats in Amsterdam. Op Twitter is de hashtag Europride voorzien van drie kruisjes in regenboogkleuren. Op 6 augustus vindt de jaarlijkse Gay Pride plaats in Amsterdam, die dit jaar samenvalt met Europride.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/obi4wan.nl\/media\/1615088\/Twitter_-europride.png\" alt=\"Twitter Europride\" \/><br \/>\nOm in te spelen op de Europride, ontwierp de HEMA dit jaar limited edition t-shirts met rookworsten en tompoucen erop.<\/p>\n<div class=\"SandboxRoot env-bp-350\" data-twitter-event-id=\"4\">\n<div id=\"twitter-widget-4\" class=\"EmbeddedTweet EmbeddedTweet--mediaForward media-forward js-clickToOpenTarget js-tweetIdInfo\" lang=\"nl\" data-click-to-open-target=\"https:\/\/twitter.com\/HEMA\/status\/756391040551161856\" data-iframe-title=\"Twitter-tweet\" data-dt-full=\"%{hours24}:%{minutes} - %{day} %{month} %{year}\" data-dt-months=\"januari|februari|maart|april|mei|juni|juli|augustus|september|oktober|november|december\" data-dt-am=\"'s ochtends\" data-dt-pm=\"'s middags\" data-dt-now=\"nu\" data-dt-s=\"s\" data-dt-m=\"m\" data-dt-h=\"u\" data-dt-second=\"seconde\" data-dt-seconds=\"seconden\" data-dt-minute=\"minuut\" data-dt-minutes=\"minuten\" data-dt-hour=\"uur\" data-dt-hours=\"uren\" data-dt-abbr=\"%{number}%{symbol}\" data-dt-short=\"%{day} %{month}\" data-dt-long=\"%{day} %{month} %{year}\" data-scribe=\"page:tweet\" data-tweet-id=\"756391040551161856\" data-twitter-event-id=\"8\">\n<article class=\"MediaCard\n           MediaCard--mediaForward\n\n           customisable-border\" dir=\"ltr\" data-scribe=\"component:card\"><\/p>\n<div class=\"MediaCard-media\"><a class=\"MediaCard-borderOverlay\" tabindex=\"-1\" title=\"Afbeelding weergeven op Twitter\" href=\"http:\/\/twitter.com\/HEMA\/status\/756391040551161856\/photo\/1\"><span class=\"u-hiddenVisually\">Afbeelding weergeven op Twitter<\/span><\/a><\/p>\n<div class=\"MediaCard-widthConstraint js-cspForcedStyle\" data-style=\"max-width: 1200px\">\n<div class=\"MediaCard-mediaContainer js-cspForcedStyle\" data-style=\"padding-bottom: 75.0000%\"><a class=\"MediaCard-mediaAsset\n                    NaturalImage\n\" href=\"http:\/\/twitter.com\/HEMA\/status\/756391040551161856\/photo\/1\" data-scribe=\"element:photo\"><img loading=\"lazy\" decoding=\"async\" class=\"NaturalImage-image\" title=\"Afbeelding weergeven op Twitter\" src=\"https:\/\/pbs.twimg.com\/media\/Cn86hqSXgAEybLo.jpg:small\" alt=\"Afbeelding weergeven op Twitter\" width=\"1200\" height=\"900\" data-srcset=\"https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FCn86hqSXgAEybLo.jpg%3Alarge 1200w,https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FCn86hqSXgAEybLo.jpg 1200w,https%3A%2F%2Fpbs.twimg.com%2Fmedia%2FCn86hqSXgAEybLo.jpg%3Asmall 680w\" \/><\/a><\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"EmbeddedTweet-tweet\">\n<blockquote class=\"Tweet h-entry js-tweetIdInfo subject expanded\n                   is-deciderHtmlWhitespace\" cite=\"https:\/\/twitter.com\/HEMA\/status\/756391040551161856\" data-tweet-id=\"756391040551161856\" data-scribe=\"section:subject\"><\/p>\n<div class=\"Tweet-header u-cf\">\n<div class=\"Tweet-brand u-floatRight\">\n<div class=\"Icon Icon--twitter \" title=\"\"><\/div>\n<p><span class=\"u-hiddenInNarrowEnv\"><a class=\"FollowButton follow-button profile\" title=\"HEMA volgen op Twitter\" href=\"https:\/\/twitter.com\/HEMA\" data-scribe=\"component:followbutton\">Volgen<\/a><\/span><\/div>\n<div class=\"TweetAuthor\" data-scribe=\"component:author\"><a class=\"TweetAuthor-link Identity u-linkBlend\" href=\"https:\/\/twitter.com\/HEMA\" data-scribe=\"element:user_link\"><span class=\"TweetAuthor-avatar Identity-avatar\"><img decoding=\"async\" class=\"Avatar\" src=\"https:\/\/pbs.twimg.com\/profile_images\/459241000846647298\/IqDlrquq_normal.png\" alt=\"\" data-scribe=\"element:avatar\" data-src-2x=\"https:\/\/pbs.twimg.com\/profile_images\/459241000846647298\/IqDlrquq_bigger.png\" data-src-1x=\"https:\/\/pbs.twimg.com\/profile_images\/459241000846647298\/IqDlrquq_normal.png\" \/><\/span><span class=\"TweetAuthor-name Identity-name customisable-highlight\" title=\"HEMA\" data-scribe=\"element:name\">HEMA<\/span> <span class=\"TweetAuthor-screenName Identity-screenName\" dir=\"ltr\" title=\"@HEMA\" data-scribe=\"element:screen_name\">@HEMA<\/span><\/a><\/div>\n<\/div>\n<div class=\"Tweet-body e-entry-content\" data-scribe=\"component:tweet\">\n<p class=\"Tweet-text e-entry-title\" dir=\"ltr\" lang=\"nl\">HEMA is van en voor iedereen. Daarom vieren we <a class=\"PrettyLink hashtag customisable\" dir=\"ltr\" href=\"https:\/\/twitter.com\/hashtag\/pride2016?src=hash\" rel=\"tag\" data-query-source=\"hashtag_click\" data-scribe=\"element:hashtag\"><span class=\"PrettyLink-prefix\">#<\/span><span class=\"PrettyLink-value\">pride2016<\/span><\/a>met deze limited edition shirts: <a class=\"link customisable\" dir=\"ltr\" title=\"http:\/\/bit.ly\/29RhM2J\" href=\"https:\/\/t.co\/mjM6GT6d32\" target=\"_blank\" rel=\"nofollow\" data-expanded-url=\"http:\/\/bit.ly\/29RhM2J\" data-scribe=\"element:url\"><span class=\"u-hiddenVisually\">http:\/\/<\/span>bit.ly\/29RhM2J<span class=\"u-hiddenVisually\">\u00a0<\/span><\/a><\/p>\n<div class=\"Tweet-metadata dateline\"><a class=\"u-linkBlend u-url customisable-highlight long-permalink\" href=\"https:\/\/twitter.com\/HEMA\/status\/756391040551161856\" data-datetime=\"2016-07-22T07:30:51+0000\" data-scribe=\"element:full_timestamp\"><time class=\"dt-updated\" title=\"Geplaatst op: 22 juli 2016 om 07:30:51 (UTC)\" datetime=\"2016-07-22T07:30:51+0000\">09:30 &#8211; 22 juli 2016<\/time><\/a><\/div>\n<ul class=\"Tweet-actions\" data-scribe=\"component:actions\">\n<li class=\"Tweet-action\">\n<div class=\"Icon Icon--reply TweetAction-icon\" title=\"Beantwoorden\"><\/div>\n<\/li>\n<li class=\"Tweet-action\">\n<div class=\"Icon Icon--retweet TweetAction-icon\" title=\"Retweeten\"><\/div>\n<p><a class=\"TweetAction TweetAction--retweet web-intent\" href=\"https:\/\/twitter.com\/intent\/retweet?tweet_id=756391040551161856\" data-scribe=\"element:retweet\"><span class=\"TweetAction-stat\" data-scribe=\"element:retweet_count\">430<\/span><span class=\"u-hiddenVisually\">430 retweets<\/span><\/a><\/li>\n<li class=\"Tweet-action\">\n<div class=\"Icon Icon--heart TweetAction-icon\" title=\"Leuk\"><\/div>\n<p><a class=\"TweetAction TweetAction--heart web-intent\" href=\"https:\/\/twitter.com\/intent\/like?tweet_id=756391040551161856\" data-scribe=\"element:heart\"><span class=\"TweetAction-stat\" data-scribe=\"element:heart_count\">561<\/span><span class=\"u-hiddenVisually\">561 vind-ik-leuks<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<div class=\"resize-sensor\"><\/div>\n<\/div>\n<p>De shirts vielen online erg in de smaak. Op het hoogtepunt van de berichten over de Europride op 22 juli, werden woorden als shirts, rookworst en tompouce vaak in onze berichten gebruikt.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/obi4wan.nl\/media\/1615121\/OBI4wan_Europride-cloud.png\" alt=\"Obi4wan Europride Cloud\" \/><br \/>\nToch vielen de shirts niet overal in de smaak. Het Reformatorisch Dagblad schreef <a href=\"http:\/\/www.rd.nl\/vandaag\/binnenland\/hema-zet-rookworst-en-tompoes-op-smakeloos-t-shirt-1.1112375\" target=\"_blank\">een artikel over de shirts<\/a>, waarin ze de actie &#8220;smakeloos&#8221; noemden. Dit stuitte op veel kritiek van de shirtliefhebbers.<\/p>\n<div class=\"SandboxRoot env-bp-350\" data-twitter-event-id=\"5\">\n<div id=\"twitter-widget-5\" class=\"EmbeddedTweet js-clickToOpenTarget\" lang=\"nl\" data-click-to-open-target=\"https:\/\/twitter.com\/bottejellema\/status\/758208550896300032\" data-iframe-title=\"Twitter-tweet\" data-dt-full=\"%{hours24}:%{minutes} - %{day} %{month} %{year}\" data-dt-months=\"januari|februari|maart|april|mei|juni|juli|augustus|september|oktober|november|december\" data-dt-am=\"'s ochtends\" data-dt-pm=\"'s middags\" data-dt-now=\"nu\" data-dt-s=\"s\" data-dt-m=\"m\" data-dt-h=\"u\" data-dt-second=\"seconde\" data-dt-seconds=\"seconden\" data-dt-minute=\"minuut\" data-dt-minutes=\"minuten\" data-dt-hour=\"uur\" data-dt-hours=\"uren\" data-dt-abbr=\"%{number}%{symbol}\" data-dt-short=\"%{day} %{month}\" data-dt-long=\"%{day} %{month} %{year}\" data-scribe=\"page:tweet\" data-twitter-event-id=\"6\">\n<div class=\"EmbeddedTweet-tweet\">\n<blockquote class=\"Tweet h-entry js-tweetIdInfo subject expanded\n                   is-deciderHtmlWhitespace\" cite=\"https:\/\/twitter.com\/bottejellema\/status\/758208550896300032\" data-tweet-id=\"758208550896300032\" data-scribe=\"section:subject\"><\/p>\n<div class=\"Tweet-header u-cf\">\n<div class=\"Tweet-brand u-floatRight\">\n<div class=\"Icon Icon--twitter \" title=\"\"><\/div>\n<p><span class=\"u-hiddenInNarrowEnv\"><a class=\"FollowButton follow-button profile\" title=\"Botte Jellema volgen op Twitter\" href=\"https:\/\/twitter.com\/bottejellema\" data-scribe=\"component:followbutton\">Volgen<\/a><\/span><\/div>\n<div class=\"TweetAuthor\" data-scribe=\"component:author\"><a class=\"TweetAuthor-link Identity u-linkBlend\" href=\"https:\/\/twitter.com\/bottejellema\" data-scribe=\"element:user_link\"><span class=\"TweetAuthor-avatar Identity-avatar\"><img decoding=\"async\" class=\"Avatar\" src=\"https:\/\/pbs.twimg.com\/profile_images\/758244446932787200\/JJffLf_Z_normal.jpg\" alt=\"\" data-scribe=\"element:avatar\" data-src-2x=\"https:\/\/pbs.twimg.com\/profile_images\/758244446932787200\/JJffLf_Z_bigger.jpg\" data-src-1x=\"https:\/\/pbs.twimg.com\/profile_images\/758244446932787200\/JJffLf_Z_normal.jpg\" \/><\/span><span class=\"TweetAuthor-name Identity-name customisable-highlight\" title=\"Botte Jellema\" data-scribe=\"element:name\">Botte Jellema<\/span> <span class=\"TweetAuthor-screenName Identity-screenName\" dir=\"ltr\" title=\"@bottejellema\" data-scribe=\"element:screen_name\">@bottejellema<\/span><\/a><\/div>\n<\/div>\n<div class=\"Tweet-body e-entry-content\" data-scribe=\"component:tweet\">\n<p class=\"Tweet-text e-entry-title\" dir=\"ltr\" lang=\"nl\">Hey <a class=\"PrettyLink profile customisable h-card\" dir=\"ltr\" href=\"https:\/\/twitter.com\/refdag\" data-mentioned-user-id=\"27020266\" data-scribe=\"element:mention\"><span class=\"PrettyLink-prefix\">@<\/span><span class=\"PrettyLink-value\">refdag<\/span><\/a>! Je HOEFT dat shirt niet aan he. Wat fatsoen is? Jongeren willen helpen, zoals <a class=\"PrettyLink profile customisable h-card\" dir=\"ltr\" href=\"https:\/\/twitter.com\/HEMA\" data-mentioned-user-id=\"71786255\" data-scribe=\"element:mention\"><span class=\"PrettyLink-prefix\">@<\/span><span class=\"PrettyLink-value\">HEMA<\/span><\/a> doet. Fijne pride!<a class=\"link customisable\" dir=\"ltr\" title=\"http:\/\/www.rd.nl\/vandaag\/binnenland\/hema-zet-rookworst-en-tompoes-op-smakeloos-t-shirt-1.1112375\" href=\"https:\/\/t.co\/qFdFw9znwZ\" target=\"_blank\" rel=\"nofollow\" data-expanded-url=\"http:\/\/www.rd.nl\/vandaag\/binnenland\/hema-zet-rookworst-en-tompoes-op-smakeloos-t-shirt-1.1112375\" data-scribe=\"element:url\"><span class=\"u-hiddenVisually\">http:\/\/www.<\/span>rd.nl\/vandaag\/binnen<span class=\"u-hiddenVisually\">land\/hema-zet-rookworst-en-tompoes-op-smakeloos-t-shirt-1.1112375\u00a0<\/span>\u2026<\/a><\/p>\n<div class=\"Tweet-metadata dateline\"><a class=\"u-linkBlend u-url customisable-highlight long-permalink\" href=\"https:\/\/twitter.com\/bottejellema\/status\/758208550896300032\" data-datetime=\"2016-07-27T07:53:00+0000\" data-scribe=\"element:full_timestamp\"><time class=\"dt-updated\" title=\"Geplaatst op: 27 juli 2016 om 07:53:00 (UTC)\" datetime=\"2016-07-27T07:53:00+0000\">09:53 &#8211; 27 juli 2016<\/time><\/a><\/div>\n<div class=\"Tweet-card\">\n<div class=\"PrerenderedCard is-constrainedByMaxWidth is-loaded\" data-card-name=\"summary_large_image\" data-css=\"https:\/\/ton.twimg.com\/tfw\/css\/syndication_bundle_v1_041cff653792c29acd0a37a74b9d89f5d3882b94.css\" data-scribe=\"component:card\">\n<div class=\"TwitterCardsGrid TwitterCard\">\n<div class=\"TwitterCardsGrid-col--12 TwitterCardsGrid-col--spacerBottom CardContent\">\n<div class=\"SummaryCard-image TwitterCardsGrid-float--prev\"><\/div>\n<div class=\"SummaryCard-contentContainer TwitterCardsGrid-float--prev\">\n<div class=\"SummaryCard-content\">\n<h2 class=\"TwitterCard-title js-cardClick tcu-textEllipse--multiline\">HEMA zet rookworst en tompoes op smakeloos T-shirt<\/h2>\n<p class=\"tcu-resetMargin u-block TwitterCardsGrid-col--spacerTop tcu-textEllipse--multiline\">Twee worsten, twee tompoezen of een tompoes en een rookworst. De HEMA haakt met een speciaal \u2013dubbelzinnig\u2013 T-shirt in op de homomanifestatie EuroPride in Amsterdam. \u201eSmakeloos.\u201d<\/p>\n<p><span class=\"u-block TwitterCardsGrid-col--spacerTop SummaryCard-destination\">rd.nl<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<ul class=\"Tweet-actions\" data-scribe=\"component:actions\">\n<li class=\"Tweet-action\">\n<div class=\"Icon Icon--reply TweetAction-icon\" title=\"Beantwoorden\"><\/div>\n<\/li>\n<li class=\"Tweet-action\">\n<div class=\"Icon Icon--retweet TweetAction-icon\" title=\"Retweeten\"><\/div>\n<p><a class=\"TweetAction TweetAction--retweet web-intent\" href=\"https:\/\/twitter.com\/intent\/retweet?tweet_id=758208550896300032\" data-scribe=\"element:retweet\"><span class=\"TweetAction-stat\" data-scribe=\"element:retweet_count\">2<\/span><span class=\"u-hiddenVisually\">2 retweets<\/span><\/a><\/li>\n<li class=\"Tweet-action\">\n<div class=\"Icon Icon--heart TweetAction-icon\" title=\"Leuk\"><\/div>\n<p><a class=\"TweetAction TweetAction--heart web-intent\" href=\"https:\/\/twitter.com\/intent\/like?tweet_id=758208550896300032\" data-scribe=\"element:heart\"><span class=\"TweetAction-stat\" data-scribe=\"element:heart_count\">13<\/span><span class=\"u-hiddenVisually\">13 vind-ik-leuks<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<div class=\"resize-sensor\"><\/div>\n<\/div>\n<h3>\nUitzwaaidag Islam<\/h3>\n<p>Op 25 juli ging het Facebook Evenement \u201cUitzwaaidag Islam\u201d viraal, toen iemand bedacht een evenement te organiseren om de Islam definitief uit te zwaaien vanuit Nederland. Het verhaal kreeg een onverwachte wending toen islamitische mensen met de meest hilarische, liefdevolle reacties reageerden.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/obi4wan.nl\/media\/1615131\/Uitzwaaidag_Islam.png\" alt=\"Uitzwaaidag Islam\" \/><\/p>\n<p>Haat bestrijd je met humor, zo bleek het motto.<\/p>\n<p>Dit artikel is geschreven door\u00a0<a href=\"http:\/\/obi4wan.nl\/contact\/\" target=\"_blank\">Linsey Jepma<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":158,"featured_media":404256,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3758],"tags":[6156,6155,12],"class_list":["post-404254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentmarketing-online-digital-marketing-nieuws","tag-gesprek","tag-linsey-jepma","tag-social"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/404254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/158"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=404254"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/404254\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/404256"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=404254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=404254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=404254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}