{"id":397327,"date":"2016-07-07T00:15:57","date_gmt":"2016-07-06T22:15:57","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=397327"},"modified":"2016-07-07T00:17:32","modified_gmt":"2016-07-06T22:17:32","slug":"oderzoek-de-social-data-analyse-van-wimbledon-2016","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/oderzoek-de-social-data-analyse-van-wimbledon-2016\/","title":{"rendered":"[Onderzoek] De Social Data analyse van Wimbledon 2016"},"content":{"rendered":"

\"Wimbledon-world-response-1024x514\"<\/p>\n

Twitter en Wimbledon zijn een goede match op de sociale media wereldwijd. Dit is aanleiding voor blog Brandwatch.com om eens goed te kijken wat en wie u populair is rondom het tennisevent in Engeland:<\/p>\n

Social media has been busy reacting to the\u00a0drama on and off court,\u00a0and we\u2019ve tracked up to 200k mentions per day.<\/p><\/blockquote>\n

\"Wimbledon-mentions-1-1024x514<\/p>\n

De tweets komen letterlijk uit alle delen van de wereld. Europa maar ook Zuid-Afrika en Noord-Amerika zorgen voor veel buzz. De mentions stegen door tot zo’n 200.000 per dag. De bekeken periode was 27 juni tot en met 4 juli 2016. Opvallend was het feit dat er geen correlatie is tussen de topspelers en topmentions. Daarbij ook opvallend dat de top 10 bij de mannen meer mentions kregen dan de top 10 bij de vrouwen tennissers.<\/p>\n

\"Male-players-1-1024x514<\/p>\n

Serena Williams and Andy Murray are absolutely killing the competition on mentions across social media, but the top 10 male players got far more mentions overall than the top 10 female players.<\/p><\/blockquote>\n

\"Female-players-1-1024x514\"<\/p>\n

The word London is heavily used by non-UK press to specify the location, which is why it has such a prominent place in the topic cloud.\u00a0Meanwhile, the\u00a0Williams sisters feature prominently alongside well known male players Federer, Murray and Djokovic.<\/p><\/blockquote>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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