![\"twitter-location-feed\"](\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/06\/twitter-location-feed.jpg\" "\\"\\"")
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Foursquare deed het al, Swarm probeerde het: de harde link tussen sociale media, de locatie en eventuele rewards voor het inchecken. \u00a0Ook Twitter heeft nu ‘stiekem’ tweets aan specifieke locatie – het per plaats location based tweeten kon immers al – gebonden.\u00a0Helaas kunnen alleen de iOS gebruikers voorlopig via Twitter inchecken in bijvoorbeeld de fitness, school, werk, musea of andere specifieke locaties en plaatsen.<\/p>\n
![\"twitter-location-feed-maps1\"](\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/06\/twitter-location-feed-maps1.png\" "\\"\\"")
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Denk hierbij vooral aan de mogelijkheden die dit biedt voor de location based buzz op events. De Twitter optie Moments kon dit al deels. Ook kunnen adverteerders nu nog beter targetten. Niemand minder dan Foursquare voorziet Twitter van deze informatie en identificatie voor de nieuwe Twitter feature.\u00a0Twitter geeft het noodlijdende Foursquare links en veel branding hiervoor terug. De vraag blijft vooral… Why? Techcrunch legt uit:<\/p>\n
\nTwitter has long struggled to get more users tweeting, not just lurking. Now suddenly there\u2019s a better reason to tweet if you tag a place and city.\u00a0Thanks to people browsing the new location feeds, your tweets could get extra visibility. With many Twitter users lacking a large audience and feeling like they\u2019re yelling into the void, the chance to amplify their voices through location feeds could incentivize people to pull out their phones and tweet when they\u2019re somewhere interesting.\u00a0Eventually, getting more place-tagged tweets could help Twitter create location-specific Moments. Right now, Moments are heavy on the Internet\u2019s commentary about real-world events and light on primary sources actually at the events. Done right, these curated location Moments could compete with Snapchat\u2019s Live Stories to take you inside water cooler-worthy events.<\/h3>\n
You probably\u00a0don\u2019t want to follow Chipotle, but might be happy to check in there on Twitter. This gives the company a way to improve its interest-based ad targeting even if you don\u2019t interact with a place or business\u2019 tweets.\u00a0As Twitter lacks much volunteered biographical data, it needs what information it can get on what you care about. Location could help target you with hyperlocal advertising for nearby businesses, or marketing about similar places.\u00a0Twitter has always been obsessed with hosting the what and the when. Here it\u2019s finally getting a grip on where.<\/h3>\n<\/blockquote>\n
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