{"id":38323,"date":"2012-05-21T12:00:48","date_gmt":"2012-05-21T10:00:48","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=38323"},"modified":"2012-05-20T21:48:12","modified_gmt":"2012-05-20T19:48:12","slug":"38323","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/38323\/","title":{"rendered":"INFOGRAPHIC: Paid Search is groter dan radioreclame"},"content":{"rendered":"<p><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/2012\/05\/21\/38323\/koppaid\/\" rel=\"attachment wp-att-38324 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" title=\"koppaid\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2012\/05\/koppaid-465x273.jpg\" alt=\"\" width=\"465\" height=\"273\"><\/a><\/p>\n<p><strong>Paid search. Betalen voor de vertoningen in zoekresultaten dus. Ze verschijnen veelal bovenaan of aan de zijkant en verschijnen steeds vaker in sociale netwerken in de timeline. Ondanks irritaties en &#8216;paid add blindness&#8217; is het nog steeds een booming industrie<\/strong>.<\/p>\n<p>Google en zoeker Bing van Microsoft zorgen voor een groot deel van het aandeel. Betaalde zoekmachinemarketing is tevens groter dan Outdoor en vooral veel groter dan het maken van reclame in de bios. En aan de groei lijkt geen einde te komen. In 2016 zou &#8216;Paid Search&#8217; weleens met 75% zijn doorgegroeid. \u00a0<!--more--><\/p>\n<p><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/2012\/05\/21\/38323\/paidsearch3_c\/\" rel=\"attachment wp-att-38327 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-38327\" title=\"paidsearch3_c\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2012\/05\/paidsearch3_c.jpg\" alt=\"\" width=\"465\" height=\"2158\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":38324,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,5672],"tags":[103,3149],"class_list":["post-38323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws","category-reviewtrendgadget","tag-infographic","tag-paid-search"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/38323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=38323"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/38323\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/38324"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=38323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=38323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=38323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}