{"id":375662,"date":"2016-03-14T14:14:40","date_gmt":"2016-03-14T13:14:40","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=375662"},"modified":"2016-03-15T13:12:46","modified_gmt":"2016-03-15T12:12:46","slug":"kodak-komt-met-fotomoment-storytelling","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/kodak-komt-met-fotomoment-storytelling\/","title":{"rendered":"[Applicatie] Kodak komt met fotomoment storytelling"},"content":{"rendered":"

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Kodak doet veel moeite zicht te vestigen in het digitale tijdperk. Je kunt met momenten jouw verhaal vertellen op basis van gemaakte foto’s. Curaties dus. Blog Techcrunch meldt of “Kodak Moment”:<\/p>\n

The saying \u201cKodak Moment\u201d is a holdover from another era where camera owners had to be thoughtful about which snapshots deserved to be taken, due to the limitations involved with running out of film.<\/p><\/blockquote>\n

\"story\"Het moment<\/h2>\n

Kodak biedt de mogelijkheid om echte topmomenten in een verhaaltje op te slaan en te delen. Jouw “Kodak Moment” \u00a0gaat dus digitaal. Je selecteert door middel van de Kodak Moment app wat foto’s van je mobiel en deelt deze eventueel door in de sociale media als verhaal. Helaas is het gemak niet heel erg aanwezig en zijn vooral de manieren om de foto te bewerken (zoals crop) erg bewerkt. Snapchat, Facebook en de apps van Google die een soortgelijke functie bieden, hoeven dus niet bang te zijn voor al te zware concurrentie van Kodak. Techcrunch ligt toe:<\/p>\n

If you\u2019re going to slow down and thoughtfully share select individual photos, as you do in the app, then there needs to be more than just the option to pick a photo and add a caption or some text. Even though each post is focused on telling the story around a single photo (or \u201cmoment\u201d) there\u2019s a surprising lack of image editing tools provided. You can crop a photo, but not rotate it, correct it or filter it. You can write text, but not make choices about font type, size or color \u2013 only choose to use a block quote or not.<\/p><\/blockquote>\n

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