{"id":373245,"date":"2016-03-01T03:03:43","date_gmt":"2016-03-01T02:03:43","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=373245"},"modified":"2016-02-29T21:23:50","modified_gmt":"2016-02-29T20:23:50","slug":"video-top-10-best-performing-fashion-brands-on-facebook-twitter-and-instagram-zeeman","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/video-top-10-best-performing-fashion-brands-on-facebook-twitter-and-instagram-zeeman\/","title":{"rendered":"[Video] TOP 10 best performing fashion brands on Facebook, Twitter and Instagram #Zeeman"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-373246 aligncenter\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/02\/feb_website-1.jpg\" alt=\"feb_website-1\" width=\"737\" height=\"1185\" title=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/02\/feb_website-1.jpg 737w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/02\/feb_website-1-187x300.jpg 187w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/02\/feb_website-1-520x836.jpg 520w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/02\/feb_website-1-155x250.jpg 155w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/02\/feb_website-1-700x1126.jpg 700w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/02\/feb_website-1-637x1024.jpg 637w\" sizes=\"auto, (max-width: 737px) 100vw, 737px\" \/><\/p>\n<p>What is the\u00a0<b>TOP 10 <\/b>best performing fashion brands on <b>Facebook, Twitter <\/b>and<b> Instagram?\u00a0<\/b><\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Social War TOP 10 of February: 988% increase of Zeeman!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lHU30CPuvDo?feature=oembed&#038;wmode=opaque\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h2><b>The highest Facebook PTAT increases in February<\/b><\/h2>\n<p>In February brands competed with each other, trying to reach the highest engagement with their audience on Facebook. For some brands it turned out better than others, regardless of their size and popularity. We have measured PTAT (People Talking About This) metric per brand and compared 50 different fashion brands. Here are the Facebook leaders for the last month:<\/p>\n<ol>\n<li><em>Zeeman \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 \u00a0up to 988,02% PTAT increase<\/em><\/li>\n<li><em>Neiman Marcus \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0up to 311,90% PTAT increase<\/em><\/li>\n<li><em>Replay \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 up to 282,53% PTAT increase<\/em><\/li>\n<li><em>Bershka \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 up to 253,87% PTAT increase<\/em><\/li>\n<li><em>G-Star Raw \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0up to 187,90% PTAT increase<\/em><\/li>\n<li><em>Dior \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 up to 156,49% PTAT increase<\/em><\/li>\n<\/ol>\n<p>You can clearly see how smaller brands can leave giants of the fashion industry far behind. For example, relatively small Dutch fashion brand <a href=\"https:\/\/www.facebook.com\/zeemantextielsupers\/?fref=ts\" target=\"_blank\" rel=\"nofollow noopener\">Zeeman<\/a> easily climbed on top of our chart twice and left behind some other big international brands.<\/p>\n<p>Zeeman has presented two campaigns, which could not leave women untouched. Firstly, Zeeman has increased their PTAT up to 137% with \u201cbaby campaign\u201d, offering clothes for newborns. But at the end of the month they scored even better with <a href=\"http:\/\/www.zeeman.com\/trouwjurk\/index.html\" target=\"_blank\" rel=\"nofollow noopener\">\u201cTrouwjurkcampagne\u201d<\/a> and generated a PTAT increase of to 988,02%. By presenting a wedding dress for only \u200e\u20ac29,99 Zeeman is changing the stereotypes about expensive weddings. Both campaigns were presented together with TV commercials, which give a deep feeling of happiness. Zeeman is #1 in our Top 10 The highest Facebook %PTAT increases. Ride the wave, Zeeman!<\/p>\n<h2>Chart<\/h2>\n<p><a href=\"https:\/\/www.facebook.com\/neimanmarcus\/?fref=ts\" target=\"_blank\" rel=\"nofollow noopener\">Neiman Marcus<\/a> was mentioned twice in our chart of the highest Facebook PTAT increases. At the beginning, Neiman Marcus generated a buzz with <a href=\"http:\/\/www.neimanmarcus.com\/en-nl\/search.jsp?from=brSearch&amp;responsive=true&amp;request_type=search&amp;search_type=keyword&amp;q=nm%20beauty%20award%202016&amp;l=nm%20beauty%20award%202016&amp;src=suggest&amp;dq=nm%20beauty%20award%202016&amp;aq=awar&amp;fl=\" target=\"_blank\" rel=\"nofollow noopener\">#NMBeautyAwards<\/a>. It made women to give their votes for the favourite products, which leaded to a lot of comments, likes and shares from the fashionistas from all over the world. It gave Neiman Marcus a 132% PTAT increase. \u00a0Eventually, \u00a0they performed even better and raised their PTAT up to 173,84%, by using the latest social media tools, such as Periscope and Snapchat. Neiman Marcus gave their audience a behind the scenes look at the <a href=\"http:\/\/nyfw.com\/\" target=\"_blank\" rel=\"nofollow noopener\">#NYFW<\/a>. Good decision, Neiman Marcus. Entertain your audience and raise your engagement!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5556 aligncenter\" src=\"http:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/%D0%A1%D0%BD%D0%B8%D0%BC%D0%BE%D0%BA-%D1%8D%D0%BA%D1%80%D0%B0%D0%BD%D0%B0-2016-02-26-%D0%B2-12.36.50.png\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" srcset=\"https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.36.50-600x319.png 600w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.36.50-768x409.png 768w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.36.50-737x392.png 737w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.36.50-360x192.png 360w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.36.50-500x266.png 500w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.36.50.png 1024w\" alt=\"\u0421\u043d\u0438\u043c\u043e\u043a \u044d\u043a\u0440\u0430\u043d\u0430 2016-02-26 \u0432 12.36.50\" width=\"518\" height=\"276\" title=\"\"><\/p>\n<p>Do you want to know how to use these two tools and benefit from it? Read our <a href=\"https:\/\/www.iizt.com\/project\/le-coq-sportif-voegt-snapchat-toe-aan-haar-social-media-strategie-social-war-19\/\" target=\"_blank\" rel=\"noopener\"><b>Snapchat<\/b><\/a> and <a href=\"https:\/\/www.iizt.com\/nl\/project\/nl-vijf-tips-voor-zakelijk-gebruik-van-periscope-2\/\" target=\"_blank\" rel=\"noopener\"><b>Periscope<\/b><\/a> articles.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/Replay\/?fref=ts\" target=\"_blank\" rel=\"nofollow noopener\">Replay<\/a> occupies the third position among the Facebook PTAT best performers with up to 282,53% PTAT increase. As we have noticed, people like the combination of fashion and sport. Replay knows it very well and cooperates with <a href=\"https:\/\/www.facebook.com\/fcbarcelona\/?fref=ts\" target=\"_blank\" rel=\"nofollow noopener\">FC Barcelona<\/a>, providing the team with clothing. These guys are the idols of millions. Replay chose them just right!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5545 aligncenter\" src=\"http:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/%D0%A1%D0%BD%D0%B8%D0%BC%D0%BE%D0%BA-%D1%8D%D0%BA%D1%80%D0%B0%D0%BD%D0%B0-2016-02-26-%D0%B2-12.36.58.png\" sizes=\"auto, (max-width: 503px) 100vw, 503px\" srcset=\"https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.36.58-600x465.png 600w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.36.58-768x595.png 768w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.36.58-737x571.png 737w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.36.58-360x279.png 360w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.36.58-500x387.png 500w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.36.58.png 924w\" alt=\"\u0421\u043d\u0438\u043c\u043e\u043a \u044d\u043a\u0440\u0430\u043d\u0430 2016-02-26 \u0432 12.36.58\" width=\"503\" height=\"390\" title=\"\"><\/p>\n<p><a href=\"http:\/\/www.iizt.com\/project\/dutch-celebrities-kunnen-je-merk-online-tot-grote-hoogte-laten-stijgen\/\" target=\"_blank\" rel=\"nofollow noopener\">Read here, how celebrities can make your brand fly sky high online<\/a>.<\/p>\n<p>The <a href=\"http:\/\/bscene.bershka.com\/en\/2015\/reebok-for-bershka\/\" target=\"_blank\" rel=\"nofollow noopener\">\u201cReebok for Bershka\u201d<\/a> \u00a0campaign brings <a href=\"https:\/\/www.facebook.com\/bershka\/?fref=ts\" target=\"_blank\" rel=\"nofollow noopener\">Bershka<\/a> to the 4th place of our Top 10 chart with the highest Facebook PTAT increases. Double effort of two strong brands gives the brand a 253,87% PTAT increase. Again we see fashion is going well with sport. Who says you have to choose?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5546 aligncenter\" src=\"http:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/%D0%A1%D0%BD%D0%B8%D0%BC%D0%BE%D0%BA-%D1%8D%D0%BA%D1%80%D0%B0%D0%BD%D0%B0-2016-02-26-%D0%B2-12.37.07.png\" sizes=\"auto, (max-width: 503px) 100vw, 503px\" srcset=\"https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.07-600x598.png 600w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.07-360x359.png 360w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.07-500x499.png 500w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.07.png 726w\" alt=\"\u0421\u043d\u0438\u043c\u043e\u043a \u044d\u043a\u0440\u0430\u043d\u0430 2016-02-26 \u0432 12.37.07\" width=\"503\" height=\"501\" title=\"\"><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/gstarraw\/?fref=ts\" target=\"_blank\" rel=\"nofollow noopener\">G-Star Raw <\/a>did a good job and could be found twice in Social War PTAT leaders chart this February. Of course, strong online presence is important, but G-Star Raw didn\u2019t forget about offline side and made Brooklyn happy with a new store. A winning combination! But at the end of the month they have generated an even higher engagement, up to 187,90% increase. G-Star Raw has announced their old friend <a href=\"https:\/\/www.facebook.com\/Pharrell\/?fref=ts\" target=\"_blank\" rel=\"nofollow noopener\">Pharrell Williams<\/a> as their new co-owner. Pharrell Williams is creative, purposeful, full of new ideas- the ideal face of the brand!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5547 aligncenter\" src=\"http:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/%D0%A1%D0%BD%D0%B8%D0%BC%D0%BE%D0%BA-%D1%8D%D0%BA%D1%80%D0%B0%D0%BD%D0%B0-2016-02-26-%D0%B2-12.37.15.png\" sizes=\"auto, (max-width: 487px) 100vw, 487px\" srcset=\"https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.15-600x645.png 600w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.15-360x387.png 360w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.15-500x538.png 500w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.15.png 636w\" alt=\"\u0421\u043d\u0438\u043c\u043e\u043a \u044d\u043a\u0440\u0430\u043d\u0430 2016-02-26 \u0432 12.37.15\" width=\"487\" height=\"524\" title=\"\"><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/Dior\/?fref=ts\" target=\"_blank\" rel=\"nofollow noopener\">Dior<\/a> is being the number 6 in our Top 10 of the highest Facebook PTAT increases with their new fragrance \u201c<a href=\"http:\/\/www.dior.com\/diormag\/en_int\/suggest\/poison-girl\" target=\"_blank\" rel=\"nofollow noopener\">Poison Girl<\/a>\u201d. Their new campaign #IAMPOISON is starring the seducing Camille Rowe and gives Dior a 156,49% PTAT increase.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5548 aligncenter\" src=\"http:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/%D0%A1%D0%BD%D0%B8%D0%BC%D0%BE%D0%BA-%D1%8D%D0%BA%D1%80%D0%B0%D0%BD%D0%B0-2016-02-26-%D0%B2-12.37.24.png\" sizes=\"auto, (max-width: 496px) 100vw, 496px\" srcset=\"https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.24-600x388.png 600w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.24-768x496.png 768w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.24-737x476.png 737w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.24-500x323.png 500w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.24.png 792w\" alt=\"\u0421\u043d\u0438\u043c\u043e\u043a \u044d\u043a\u0440\u0430\u043d\u0430 2016-02-26 \u0432 12.37.24\" width=\"496\" height=\"320\" title=\"\"><\/p>\n<p>Let\u2019s move on to TOP 10 the best Facebook performers, based on the number of followers.<\/p>\n<p><b>Facebook<\/b><\/p>\n<p>#1. Converse \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 37,485,456 followers<br \/>\n#2. Victoria\u2019s Secret \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 26,917,354 followers<br \/>\n#3. Adidas \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a026,737,182 followers<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/converse\/?fref=ts\" target=\"_blank\" rel=\"nofollow noopener\"><b>Converse<\/b><\/a> is our absolute February Facebook leader with its 37,485,456 followers. <b>C<\/b>reative, <b>O<\/b>ptimistic, <b>N<\/b>ice, <b>V<\/b>ery<b>E<\/b>xciting, <b>R<\/b>eady for new achievements ,<b>S<\/b>hocking, <b>E<\/b>xtremely inspiring. But this could change very soon if Converse won\u2019t find a way to gain new Facebook followers. Instead, Converse is losing Facebook fans weekly and compared to the beginning of the month \u00a0it has lost 41,316 followers!<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/vspink\/?fref=ts\" target=\"_blank\" rel=\"nofollow noopener\">Victoria\u2019s Secret<\/a> has the strongest online presence in all social media channels of our Social War research. Victoria\u2019s Secrets\u2019 angels bring the brand to the second position with 26,917,354 fans. The brand has gained 12,204 new followers this month.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/adidasoriginals\/?fref=ts\" target=\"_blank\" rel=\"nofollow noopener\">adidas<\/a> is third in our TOP 10 Facebook of leaders based on the number of followers. With 26,737,182 Facebook followers (+197,183 followers a month) \u00a0they are getting closer and closer to Victoria\u2019s Secret. adidas is presently promoting the campaign <a href=\"https:\/\/www.youtube.com\/watch?v=CupTwyj3JrI\" target=\"_blank\" rel=\"nofollow noopener\">#future<\/a> \u201cYour Future Is Not Mine\u201d. You are the one who creates your future. Let\u2019s see how adidas will create their future in March and go to the top of our chart.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5549 aligncenter\" src=\"http:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/%D0%A1%D0%BD%D0%B8%D0%BC%D0%BE%D0%BA-%D1%8D%D0%BA%D1%80%D0%B0%D0%BD%D0%B0-2016-02-26-%D0%B2-12.37.33.png\" sizes=\"auto, (max-width: 529px) 100vw, 529px\" srcset=\"https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.33-600x334.png 600w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.33-768x427.png 768w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.33-737x410.png 737w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.33-360x200.png 360w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.33-500x278.png 500w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.33.png 830w\" alt=\"\u0421\u043d\u0438\u043c\u043e\u043a \u044d\u043a\u0440\u0430\u043d\u0430 2016-02-26 \u0432 12.37.33\" width=\"529\" height=\"294\" title=\"\"><\/p>\n<p><b>Twitter<\/b><\/p>\n<p>#1 Victoria\u2019s Secret \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a09,151,348 followers<br \/>\n#2 Burberry \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5,960,473 followers<br \/>\n#3 Nike \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a05,805,791 followers<\/p>\n<p><a href=\"https:\/\/twitter.com\/VictoriasSecret\" target=\"_blank\" rel=\"nofollow noopener\">Victoria\u2019s Secret<\/a> is an absolute Twitter leader with a large gap between the #2 brand in our list. In February Victoria\u2019s Secret can celebrate being up to 9 million followers, to be more specific 9,151,348 \u00a0(+156,570 new). Victoria\u2019s Secret is staying strong on the first place and it is not planning to give it away.<\/p>\n<p>Elegance was in a fight with sport. <a href=\"https:\/\/twitter.com\/Nike\" target=\"_blank\" rel=\"nofollow noopener\">Nike<\/a> or <a href=\"https:\/\/twitter.com\/Burberry\" target=\"_blank\" rel=\"nofollow noopener\">Burberry<\/a>, Burberry or Nike? Eventually, Burberry is going ahead of Nike with 5,960,473 Twitter followers (+ 202,969 new followers). Nike has lost and went down on the third position of our list with 5,805,791 (+66,668 new followers).<\/p>\n<p><strong>Instagram<\/strong><\/p>\n<p>#1 Nike \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a037,061,075 followers<br \/>\n#2 Victoria\u2019s Secret \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a033,553,320 followers<br \/>\n#3 H&amp;M \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12,638,463 followers<\/p>\n<p>In Instagram there is no one who can beat <a href=\"http:\/\/iconosquare.com\/nike\" target=\"_blank\" rel=\"nofollow noopener\">Nike<\/a>. Nike is our hero. Recognizable style, clear philosophy. That brings Nike to the top of the chart with 37,061,075 Instagram followers. Nike gains 2,659,939 followers in February. Nike-just do it!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5550 aligncenter\" src=\"http:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/%D0%A1%D0%BD%D0%B8%D0%BC%D0%BE%D0%BA-%D1%8D%D0%BA%D1%80%D0%B0%D0%BD%D0%B0-2016-02-26-%D0%B2-12.37.39.png\" sizes=\"auto, (max-width: 592px) 100vw, 592px\" srcset=\"https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.39-600x393.png 600w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.39-768x503.png 768w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.39-737x482.png 737w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.39-360x236.png 360w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.39-500x327.png 500w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.39.png 972w\" alt=\"\u0421\u043d\u0438\u043c\u043e\u043a \u044d\u043a\u0440\u0430\u043d\u0430 2016-02-26 \u0432 12.37.39\" width=\"592\" height=\"387\" title=\"\"><\/p>\n<p>Here <a href=\"http:\/\/iconosquare.com\/victoriassecret\" target=\"_blank\" rel=\"nofollow noopener\">Victoria\u2019s Secret<\/a> comes again. They are #2 in our list with 33,553,320 followers (+ 1,566,605).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5559 aligncenter\" src=\"http:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/%D0%A1%D0%BD%D0%B8%D0%BC%D0%BE%D0%BA-%D1%8D%D0%BA%D1%80%D0%B0%D0%BD%D0%B0-2016-02-26-%D0%B2-12.37.50.png\" sizes=\"auto, (max-width: 582px) 100vw, 582px\" srcset=\"https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.50-600x388.png 600w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.50-768x497.png 768w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.50-737x476.png 737w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.50-360x233.png 360w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.50-500x323.png 500w, https:\/\/www.iizt.com\/wp-content\/uploadsnieuwssocial\/2016\/02\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2016-02-26-\u0432-12.37.50.png 894w\" alt=\"\u0421\u043d\u0438\u043c\u043e\u043a \u044d\u043a\u0440\u0430\u043d\u0430 2016-02-26 \u0432 12.37.50\" width=\"582\" height=\"376\" title=\"\"><\/p>\n<p>We give the third place of our Instagram leaders chart to H&amp;M with 12,638,463 followers (+267,409 followers this month). <a href=\"http:\/\/iconosquare.com\/viewer.php#\/user\/23410080\/\" target=\"_blank\" rel=\"nofollow noopener\">H&amp;M<\/a> has to gain at least 20 million followers on Instagram to reach Victoria\u2019s Secret.<\/p>\n<p>&nbsp;<\/p>\n<p><em>REMARK: Social War does measure the power of social engagement related to current fans and numbers of interaction. This means that the power and quality of posts and performance can be measured and that the huge brands and the smaller brands can be compared. It\u2019s good to know that smaller brands can perform better than the humongous ones. Though we must also say that the brands with the biggest number of followers know very well to stay on top by supplying quality.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Via Social War<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":158,"featured_media":373246,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5444],"tags":[],"class_list":["post-373245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-onderzoek-cijfer-rapporten"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/373245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/158"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=373245"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/373245\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/373246"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=373245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=373245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=373245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}