{"id":362635,"date":"2016-01-11T11:11:08","date_gmt":"2016-01-11T10:11:08","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=362635"},"modified":"2016-01-09T14:32:37","modified_gmt":"2016-01-09T13:32:37","slug":"presentatie-freelunch-online-seminar-bloemmodel-van-engaging-content","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/presentatie-freelunch-online-seminar-bloemmodel-van-engaging-content\/","title":{"rendered":"[Presentatie] Freelunch Online Seminar &#8216;Bloemmodel engaging content!&#8217;"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-362636 aligncenter\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/01\/ef176943-4583-4359-a83e-164da84cd654.jpg\" alt=\"ef176943-4583-4359-a83e-164da84cd654\" width=\"641\" height=\"337\" title=\"\"><\/p>\n<p>Donderdag 7 januari 2016 deed ik een webinar bij Online Seminar in Amsterdam. In het concept genaamd &#8216;Freelunch&#8217; mocht ik 30 minuten praten over mijn Bloemmodel. Het is een model dat je helpt richting het produceren van engaging content. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.onlineseminar.nl\/freelunch\/\" target=\"_blank\" rel=\"noopener\">Het terugkijken kan hier &#8211; na het inloggen &#8211; via deze link<\/a><\/span>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-362638 aligncenter\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/01\/CYHQvAJWYAEyOtV.jpg\" alt=\"CYHQvAJWYAEyOtV\" width=\"600\" height=\"450\" title=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/01\/CYHQvAJWYAEyOtV.jpg 600w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/01\/CYHQvAJWYAEyOtV-300x225.jpg 300w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/01\/CYHQvAJWYAEyOtV-520x390.jpg 520w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/01\/CYHQvAJWYAEyOtV-250x188.jpg 250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Het Bloemmodel van engaging content<\/h2>\n<p>Het model is een een model uit mijn <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.engagingcontent.nl\/\" target=\"_blank\" rel=\"noopener\">boek Engaging Content<\/a><\/span>. Na onderzoek en veel analyses van engaging content, tot dit model gekomen. In het Bloemmodel wordt content bekeken vanuit een Likable zon. Content dient in het model vooral:<\/p>\n<ul>\n<li>Useful te zijn<\/li>\n<li>Actionable<\/li>\n<li>Valuable<\/li>\n<li>Usable<\/li>\n<li>Findable<\/li>\n<li>Credible<\/li>\n<li>Accessible<\/li>\n<li>Desirable<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-362641 aligncenter\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2016\/01\/CYJmZ1fWwAAxamD.jpg\" alt=\"CYJmZ1fWwAAxamD\" width=\"643\" height=\"423\" title=\"\"><\/p>\n<h2>De presentatie<\/h2>\n<p>[slideshare id=56803198&amp;doc=freelunchbloemmodel2016v13-160107221713]<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":362636,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5670],"tags":[],"class_list":["post-362635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videopresentatie"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/362635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=362635"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/362635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/362636"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=362635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=362635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=362635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}