{"id":341263,"date":"2015-11-02T07:07:09","date_gmt":"2015-11-02T06:07:09","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=341263"},"modified":"2015-11-01T17:17:22","modified_gmt":"2015-11-01T16:17:22","slug":"presentatie-socialselling-edwinkorver-over","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/presentatie-socialselling-edwinkorver-over\/","title":{"rendered":"[Presentatie] Event-verslag optreden Edwin Korver: social selling en het CEL-model"},"content":{"rendered":"

\"20151029_165215\"<\/p>\n

Tijdens het #socialselling Adfo seminar op 29 oktober 2015 sprak ondernemer, spreke en consultant Edwin Korver<\/a><\/span> over zijn Social Media Life Cycle model (CEL). Engagement, social media markeitng en social sellingen komen samen in dit frisse model dat inmiddels internationaal erkenning heeft gekregen.<\/p>\n

\"CEL-MODEL-V15\"<\/p>\n

De passie van Korver<\/h2>\n

Korver is een drukke en belegen man met Passie. Hij schrijft over zichzelf:<\/p>\n

Mijn passie en persoonlijke missie ligt in het inzichtelijk maken van vaak complexe materie, liggend op het kruispunt van technologie, economie, management en marketing. Dat doe ik onder andere via iCity Magazine, het delen van relevante content via mijn sociale media kanalen, het ontwikkelen van business modellen en door bedrijven bij te staan in het ontwikkelen\/tunen van de digitale marketing strategie.<\/p><\/blockquote>\n

\"IMG_5791\"<\/p>\n

 <\/p>\n

Korver begint zijn verhaal met het kader dat alles digitaal zal worden wat ook digitaal zou kunnen worden. De disruptie is leidend voor alle markten. De spreker komt met definities van Digital Marketing en leidt geleidelijk een definitie in van social selling. Het draait vooral om jouw (eigen) merk en de\u00a0relaties die je daar mee opbouwt. De ‘common interests’ \u00a0zijn leidend in een gelijke relatie die noodzakelijk is voor succesvolle social selling, aldus Korver.<\/p>\n

\"merkenvi\"<\/p>\n

De sterke link tussen merken, relaties en vriendschap is voor de spreker heilig. De emotie lijkt veel op elkaar en social selling werkt als de relatie tussen het merk en de crowd ook emotie opwerkt. Social media marketing dient vooral ingezet te worden om het (verloren) vertrouwen in merken en organisaties op een menselijke en oprechte manier terug te winnen.<\/p>\n

\"20151029_171851\"<\/p>\n

Only humans<\/h2>\n

Duidelijk is de stelling dat we het denken in B2B en B2c achter ons moeten laten. Only humans! Steve Jobs komt langs (‘I believe’) net als social engagement guru Brian Solis. Ook komt de CEO van T-Mobile op een opmerkelijke manier langs in een engaging video-verhaal.<\/p>\n

Edwin Korver werkt in zijn presentatie opbouwend naar het presenteren van zijn CEL-model. In dit model staan vier nieuwe P’s centraal hangend tussen ‘retain’ \u00a0en ‘acquire’:<\/p>\n

    \n
  • Purpose<\/li>\n
  • Promise<\/li>\n
  • Proof<\/li>\n
  • Passion<\/li>\n<\/ul>\n

    Bekijk hier zijn presentatie:<\/p>\n

    [slideshare id=54503781&doc=adfoseminarsocialselling-edwinkorver-final-151029012214-lva1-app6892]<\/p>\n

    De presentatie wrap up:<\/em><\/p>\n

    1. Digital Marketing Activities Affiliate Marketing Content Automation E-commerce Display Advertising Behavioral Targeting Blogging, RSS & News Feeds Email List Marketing SMS Marketing Viral Marketing Search Engine Marketing Online Reputation Management Video Based Marketing Pay Per Click Community Marketing Re-targeting \/ re-marketing Social Marketing Influencer Marketing TV- Radio Advertising Content Marketing Mobile Marketing App-vertising Content Optimization Webdesign (UX) Marketing Automation Compare: inbound vs. outbound<\/em>
    \n 2. Digital Marketing An umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. 1<\/em>
    \n 3. Digital Marketing The process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products and services that satisfy the goals of both parties. 2<\/em>
    \n 4. Source: Social Insights with Brian Solis \u2013 Social Selling<\/em>
    \n 5. Social selling Social selling is all about leveraging your own professional brand and social network to fill your pipeline with the right prospects, insights and relationships. ~LinkedIN 1<\/em>
    \n 6. Social selling It is about social over selling. Social media platforms do not lend themselves to a hard sell. They are a great place to engage and develop true business relationships based on familiarity and trust. ~Viveka Von Rosen 2<\/em>
    \n 7. Social selling Social Selling is more about breaking the ice and building rapport in a authentic, sincere manner based on common interests. ~Brian Burns, Author of \u201cThe Maverick Selling Method\u201d 3<\/em>
    \n 8. Social selling Social selling is my ability to listen to your conversation, engage on topics that are of interest to you and provide you with great content on that subject that will ultimately lead you to doing business with me. ~Marki Lemons Ruyal \u2013 Award winning social media speaker 4<\/em>
    \n 9. Social selling It is about using social media to connect, inform, educate and influence your prospective buyers and existing clients. It can elevate the salesperson to a new level of Trusted Advisor. ~John Byrne \u2013 Ierland\u2019s Leading Social Selling Advocate 5<\/em>
    \n 10. Source: John Legere on Twitter<\/em>
    \n 11. Meaningful 26% Replaceable 74% MEANINGFUL BRANDS? Source: MarketingOnline \u2013 Havas Media<\/em>
    \n 12. In social there is no B2C or B2B, there are only humans.<\/em>
    \n 13. Cause-driven 93% of millennials will buy a product because of cause association. Pew Reseach Center<\/em>
    \n 14. #1 Most Innovative Companies 2015 \u2013 FastCompany.com<\/em>
    \n 15. Source: Warby Parker \u2013 Buy a pair, give a pair<\/em>
    \n 16. Purpose before Purse \u201cPeople don\u2019t buy WHAT you do, they buy WHY you do it.\u201d Simon Sinek, Startwithwhy.com If you do it right the P\/O will follow.<\/em>
    \n 17. Source: Apple Think Different ad (1997) Apple Inc. \u201cWe admire great people that changed our world. We believe that anyone can change the world.\u201d .. with our products.<\/em>
    \n 18. Marketing by Attraction You will attrack those that believe what you believe. ~Simon Sinek, Startwithwhy.com MARKET + ATTRACTION = MARKETRACTION<\/em>
    \n 19. December 18th, 2013<\/em>
    \n 20. Customer Engagement Lifecycle<\/em>
    \n 21. INSPIRE DELIVER<\/em>
    \n 22. Source: PR Smith Source: Tenfore<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    ...<\/p>\n","protected":false},"author":2,"featured_media":341285,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5670],"tags":[5810,417,5433],"class_list":["post-341263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videopresentatie","tag-edwin-korver","tag-event","tag-social-selling"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/341263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=341263"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/341263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/341285"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=341263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=341263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=341263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}