{"id":33347,"date":"2012-02-17T09:09:14","date_gmt":"2012-02-17T08:09:14","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=33347"},"modified":"2012-02-16T22:12:20","modified_gmt":"2012-02-16T21:12:20","slug":"video-boost-in-gebruik-online-video-verandert-het-ecosysteem-comscore","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/video-boost-in-gebruik-online-video-verandert-het-ecosysteem-comscore\/","title":{"rendered":"ONDERZOEK: Boost in gebruik online video verandert het &#8216;ecosysteem&#8217; #comScore"},"content":{"rendered":"<p><strong><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/2012\/02\/17\/video-boost-in-gebruik-online-video-verandert-het-ecosysteem-comscore\/usdigital2012\/\" rel=\"attachment wp-att-33348 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-33348\" title=\"usdigital2012\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2012\/02\/usdigital2012-465x299.jpg\" alt=\"\" width=\"465\" height=\"299\"><\/a><\/strong><\/p>\n<p><strong>Tijdens de #OnlineTuesday van 14 februari 2012 kwam het ook even langs op het podium; het belang van video als salesmethode. Als groot en ervaren maker van online video(zie <a href=\"http:\/\/www.atmost.tv\" target=\"_blank\" rel=\"noopener\">www.atmost.tv<\/a>) -sinds 2004- is de inzet van online video een must om in het verkoopproces enige &#8216;engagement&#8217; te bewerkstelligen. Want daar gaat het om. Video kent meer emotie dan tekst, wat plaatjes of een brochure. <!--more--><\/strong><\/p>\n<p><strong>Gedragsverandering<\/strong><\/p>\n<p>Het massaal gebruiken van online video anno 2012 lijkt een verandering in het &#8216;ecosysteem&#8217; teweeg te brengen. De productmanager van comScore -Dan Piech- legt op video uit dat het gedrag in de VS is veranderd aangaande het consumeren van online <a href=\"http:\/\/www.comscore.com\/2012USDigitalFutureInFocus\" target=\"_blank\" rel=\"noopener\">video op basis van hun eigen onderzoek<\/a>:<\/p>\n<p><object width=\"486\" height=\"412\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"src\" value=\"http:\/\/c.brightcove.com\/services\/viewer\/federated_f8\/1578134499\" \/><param name=\"flashvars\" value=\"videoId=1441813922001&amp;playerId=1578134499&amp;viewerSecureGatewayURL=https:\/\/console.brightcove.com\/services\/amfgateway&amp;servicesURL=http:\/\/services.brightcove.com\/services&amp;cdnURL=http:\/\/admin.brightcove.com&amp;domain=embed&amp;autoStart=false&amp;\" \/><param name=\"base\" value=\"http:\/\/admin.brightcove.com\" \/><param name=\"seamlesstabbing\" value=\"false\" \/><param name=\"swliveconnect\" value=\"true\" \/><param name=\"pluginspage\" value=\"http:\/\/www.macromedia.com\/shockwave\/download\/index.cgi?P1_Prod_Version=ShockwaveFlash\" \/><embed width=\"486\" height=\"412\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/c.brightcove.com\/services\/viewer\/federated_f8\/1578134499\" flashvars=\"videoId=1441813922001&amp;playerId=1578134499&amp;viewerSecureGatewayURL=https:\/\/console.brightcove.com\/services\/amfgateway&amp;servicesURL=http:\/\/services.brightcove.com\/services&amp;cdnURL=http:\/\/admin.brightcove.com&amp;domain=embed&amp;autoStart=false&amp;\" base=\"http:\/\/admin.brightcove.com\" seamlesstabbing=\"false\" swliveconnect=\"true\" pluginspage=\"http:\/\/www.macromedia.com\/shockwave\/download\/index.cgi?P1_Prod_Version=ShockwaveFlash\" \/><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":33348,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,5670],"tags":[2607,2820,20],"class_list":["post-33347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws","category-videopresentatie","tag-boom","tag-boost","tag-video"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/33347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=33347"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/33347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/33348"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=33347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=33347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=33347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}