{"id":330585,"date":"2016-07-20T09:09:12","date_gmt":"2016-07-20T07:09:12","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=330585"},"modified":"2016-07-19T17:45:49","modified_gmt":"2016-07-19T15:45:49","slug":"presentatie-emotionele-en-rationele-argumenten-door-dimitri-lambermont","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/presentatie-emotionele-en-rationele-argumenten-door-dimitri-lambermont\/","title":{"rendered":"[Presentatie] Emotionele plus rationele argumenten (door Dimitri Lambermont)"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-331387 aligncenter\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/10\/emooed.jpg\" alt=\"emooed\" width=\"637\" height=\"506\" title=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/10\/emooed.jpg 637w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/10\/emooed-300x238.jpg 300w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/10\/emooed-520x413.jpg 520w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/10\/emooed-250x199.jpg 250w\" sizes=\"auto, (max-width: 637px) 100vw, 637px\" \/><\/p>\n<p>Engagement, de &#8216;klik&#8217; en social media content dat werkt draait vaak emotie. In principe draait elke start van een beoogde relatie om.. emotie. Hoe zet je emotionele argumenten om naar rationele argumenten?<\/p>\n<h2>Emotie<\/h2>\n<p>We denken van wel, maar bij een aankoop is niemand volledige rationeel. Emotie speelt mee. Daarbij is ook niemand 100% emotioneel. De customer journey draait dus om de mix van deze argumenten. Feit is dat hoe dieper men in het aankoopproces zit, men steeds rationeler wordt. De ratio controleer simpelweg de emotio in het proces.<\/p>\n<p>[slideshare id=53392588&amp;doc=emotioneleenrationeleargumentendoordimitrilambermontdef-150930203633-lva1-app6892]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":25,"featured_media":331387,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5670],"tags":[],"class_list":["post-330585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videopresentatie"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/330585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=330585"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/330585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/331387"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=330585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=330585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=330585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}