{"id":321590,"date":"2015-09-07T09:44:57","date_gmt":"2015-09-07T07:44:57","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=321590"},"modified":"2015-09-07T09:46:26","modified_gmt":"2015-09-07T07:46:26","slug":"campagne-storytelling-is-kern-van-nieuwe-merkcampagne-abn-amro-video","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/campagne-storytelling-is-kern-van-nieuwe-merkcampagne-abn-amro-video\/","title":{"rendered":"[Campagne] Storytelling is kern van nieuwe merkcampagne ABN-AMRO #video"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-321667 aligncenter\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/09\/178001-150904-Beeld-3-Persdoc_vlechtmeisje-9f1a75-large-1441380779.jpg\" alt=\"178001-150904 Beeld 3 Persdoc_vlechtmeisje-9f1a75-large-1441380779\" width=\"1000\" height=\"563\" title=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/09\/178001-150904-Beeld-3-Persdoc_vlechtmeisje-9f1a75-large-1441380779.jpg 1000w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/09\/178001-150904-Beeld-3-Persdoc_vlechtmeisje-9f1a75-large-1441380779-300x169.jpg 300w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/09\/178001-150904-Beeld-3-Persdoc_vlechtmeisje-9f1a75-large-1441380779-520x293.jpg 520w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/09\/178001-150904-Beeld-3-Persdoc_vlechtmeisje-9f1a75-large-1441380779-250x141.jpg 250w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/09\/178001-150904-Beeld-3-Persdoc_vlechtmeisje-9f1a75-large-1441380779-700x394.jpg 700w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/09\/178001-150904-Beeld-3-Persdoc_vlechtmeisje-9f1a75-large-1441380779-768x432.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>In deze nieuwe merkcampagne staat niets anders dan de klant (en verhalen) centraal. ABN AMRO maakt daarin een stap van focus op eigentijdse producten naar een focus op mentaliteit, waarin de persoonlijke benadering centraal staat.<\/p>\n<h2>Inspiratie en video&#8217;s<\/h2>\n<p>Daarom een campagne die niet stelt, niet zendt en niet preekt, maar vraagt aan de klant wat hem beweegt. Doelen, dromen, vragen en ambities staan centraal. Onder woorden gebracht als: \u2018Wat is jouw verhaal?\u2019\u00a0<em>Verhalen van mensen die Nederland inspireren!<\/em><\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"ABN AMRO - INTRODUCTIE -TVC - A\" src=\"https:\/\/player.vimeo.com\/video\/138301653?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"ABN AMRO - INTRODUCTIE -TVC - B\" src=\"https:\/\/player.vimeo.com\/video\/138301362?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":321667,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-321590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-strategie"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/321590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=321590"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/321590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/321667"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=321590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=321590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=321590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}