{"id":320243,"date":"2015-09-06T14:14:37","date_gmt":"2015-09-06T12:14:37","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=320243"},"modified":"2015-09-06T14:02:20","modified_gmt":"2015-09-06T12:02:20","slug":"event-pim-accountability-en-rendement-van-datadriven-marketing","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/event-pim-accountability-en-rendement-van-datadriven-marketing\/","title":{"rendered":"[Event] 8 september 2015 PIM: ‘Accountability en rendement van (datadriven) marketing’"},"content":{"rendered":"
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De beschikbaarheid van data maakt accountability van marketing een \u2018eitje\u2019. Of toch niet? Beschik jij over alle informatie die nodig is om je marketinguitgaven te verantwoorden? Ken je de ROI van al je marketingactiviteiten? En welke KPI\u2019s meet je eigenlijk? Of zou je willen meten?<\/em><\/div>\n

De juiste\u00a0keuzes<\/h2>\n
Hoe maak je de juiste keuzes in de enorme hoeveelheid data waar we tegenwoordig over beschikken? Leer tijdens deze sessie alles over accountability en rendement van (datadriven) marketing.
\nMet cases van o.a. ING Bank, Centralpoint, Store & Consumer Insight<\/strong> en Knab.<\/strong><\/div>\n
Nog maar enkele plaatsen beschikbaar!<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Programma van Accountability en rendement van (datadriven) marketing<\/h3>\n
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Op dinsdag 08 september:<\/td>\n<\/tr>\n
17:30 – 18:20<\/td>\nInloop, ontvangst en buffet<\/td>\n<\/tr>\n
18:20 – 18:30<\/td>\nWelkom vanuit Canon en PIM<\/td>\n<\/tr>\n
18:30 – 18:50<\/td>\nInzicht in de impact van cross media en het belang van de verschillende touch points (Alexander Arbouw, Insights Director bij Store & Consumer Insight)<\/a><\/td>\n<\/tr>\n
18:50 – 19:10<\/td>\nDe succesvolle databasemarketing strategie van ING (Christiaan Koenders, CRM & Klantcontact strategie ING Nederland Zakelijk)<\/a><\/td>\n<\/tr>\n
19:10 – 19:30<\/td>\nPauze<\/td>\n<\/tr>\n
19:30 – 19:55<\/td>\nScoren met innovatief klantonderzoek (Marcel Joosten, Directeur E-Commerce Centralpoint)<\/a><\/td>\n<\/tr>\n
19:55 – 20:20<\/td>\nDe impact van datadriven marketing (Leslie Hogeveen, Manager Marketing Knab)<\/a><\/td>\n<\/tr>\n
20:20 – 20:30<\/td>\nAfsluiting<\/td>\n<\/tr>\n
20:30 – 21:30<\/td>\nBorrel<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Deze PIM sessie vindt dinsdag 8 september 2015 van 17:30 uur tot 21:30 uur plaats bij<\/span>\u00a0Canon Nederland B.V.<\/a><\/span><\/em><\/p>\n

Aanmelden?<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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