{"id":312797,"date":"2015-08-12T17:17:21","date_gmt":"2015-08-12T15:17:21","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=312797"},"modified":"2015-08-12T17:32:44","modified_gmt":"2015-08-12T15:32:44","slug":"onderzoek-aantal-gebruikers-van-apple-pay-neemt-af","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/onderzoek-aantal-gebruikers-van-apple-pay-neemt-af\/","title":{"rendered":"[Onderzoek] &#8216;Aantal gebruikers van Apple Pay neemt af&#8217;"},"content":{"rendered":"<div id=\"MainPlaceHolder_divAbstract\">\n<div class=\"content regular_content\"><img loading=\"lazy\" decoding=\"async\" class=\" size-medium wp-image-312799 aligncenter\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/08\/unnamed-61-700x494.png\" alt=\"unnamed (6)\" width=\"700\" height=\"494\" title=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/08\/unnamed-61.png 700w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/08\/unnamed-61-300x212.png 300w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/08\/unnamed-61-520x367.png 520w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/08\/unnamed-61-250x176.png 250w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div>\n<div class=\"content regular_content\">Werd begin augustus 2015 nog bekend dat 11 miljoen gebruikers luisteren naar Apple Music, met Pay gaat het minder. Apple Pay is het betaalsystem van Apple uit 2014.\u00a0Op de persconferentie van Apple 9 september 2014 hebben zij\u00a0Apple Pay aangekondigd; een service die je onder andere terugvindt in de\u00a0<a title=\"Apple iPhone 6 Plus\" href=\"http:\/\/www.tabletsmagazine.nl\/tablets\/apple-iphone-6-plus\/\" target=\"_blank\" rel=\"noopener\"><strong>iPhone 6 en iPhone 6 Plus<\/strong><\/a>.\u00a0De betaalservice\u00a0lijkt op Google Wallet. Vooralsnog werkt Apple Pay nog niet in Nederland en werkt het enkel in Noord-Amerika en vinden er testen plaats in andere landen.<\/div>\n<\/div>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ZXRhO0akfDA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div id=\"MainPlaceHolder_divAbstract\">\n<h2 class=\"content regular_content\">Minder gebruikers<\/h2>\n<div class=\"content regular_content\"><\/div>\n<div class=\"content regular_content\">Ten opzichte van het eerste kwartaal waren er in Q2 2015 minder gebruikers voor Apple Pay. Dat concludeert Business Insider\u00a0Intelligence op basis van eigen onderzoek. Uit het onderzoek\u00a0komt onder meer naar voren dat in maart 2015\u00a0nog 15 procent van de respondenten Apple Pay gebruikte. Dit aandeel was een\u00a0maand later gezakt naar 13,1 procent. Bijna een derde van de respondenten zegt Apple Pay niet te gebruiken vanwege tevredenheid met hun huidige betaalmethode terwijl 34 procent niet goed wist hoe met de software om te gaan.<\/div>\n<\/div>\n<div id=\"MainPlaceHolder_divAbstract\">\n<div class=\"content regular_content\"><\/div>\n<div class=\"content regular_content\"><img loading=\"lazy\" decoding=\"async\" class=\" size-medium wp-image-312798 aligncenter\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/08\/apple-pay-e1414504064841-1940x1090-700x393.jpg\" alt=\"apple-pay-e1414504064841-1940x1090\" width=\"700\" height=\"393\" title=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/08\/apple-pay-e1414504064841-1940x1090-700x393.jpg 700w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/08\/apple-pay-e1414504064841-1940x1090-300x169.jpg 300w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/08\/apple-pay-e1414504064841-1940x1090-520x292.jpg 520w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/08\/apple-pay-e1414504064841-1940x1090-250x140.jpg 250w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/08\/apple-pay-e1414504064841-1940x1090-768x432.jpg 768w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/08\/apple-pay-e1414504064841-1940x1090-1024x575.jpg 1024w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/08\/apple-pay-e1414504064841-1940x1090.jpg 1940w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div>\n<div class=\"content regular_content\">Verder wijst BI Intelligence erop dat <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.apple.com\/apple-pay\/\" target=\"_blank\" rel=\"noopener\">Apple Pay<\/a><\/span> nog niet breed beschikbaar is en niet alle iPhone-gebruikers een versie van de smartphone hebben die Apple Pay mogelijk maakt.<\/div>\n<\/div>\n<div class=\"content regular_content\">BusinessInsider zegt concreet over de terugloop:<\/div>\n<div class=\"content regular_content\">\n<ul>\n<li><em>Customers are still struggling to see the benefits of using Apple Pay over another payment method. 32% of iPhone 6 and 6 Plus users who said they didn\u2019t use Apple Pay cited satisfaction with their current payment method, and 34% felt like they didn\u2019t understand how the software worked.\u00a0<\/em><\/li>\n<li><em>Apple Pay still is not widely accepted. Apple Pay was accepted at 1,000,000\u00a0retail locations as of July, but those locations only represent a handful of major US retailers. And a sizable chunk of national merchants are currently working to roll out their own competing mobile wallet, CurrentC. Until Apple Pay\u2019s presence becomes less fragmented and more commonplace, there probably won&#8217;t be any tectonic shifts in usage.\u00a0That said, 75% of shipped US terminals were NFC-enabled in 2014 which means that the base of merchants that can accept Apple Pay is growing quickly.<\/em><\/li>\n<li><em>Not all iPhone users have Apple Pay-capable devices. 40% of active iPhone users had upgraded to iPhone 6 or 6 Plus as of March. This leaves a large user base who might be interested in using Apple Pay but lack the hardware to do so.<\/em><\/li>\n<\/ul>\n<\/div>\n<p>Over de link tussen het gebruik van de iPhone 6 en het betaalsysteem zegt BI:<\/p>\n<blockquote><p>It is worth mentioning that the\u00a0data stands in contrast to an another\u00a0survey from\u00a0Auriemma Consulting, which we <a href=\"https:\/\/intelligence.businessinsider.com\/merchant-services-bolster-vantivs-growth--samsung-pay-and-mastercard-in-europe--heartland-and-shopkeep-partner-2015-7\" target=\"_blank\" rel=\"noopener\">recently reported on<\/a>.\u00a042% of iPhone 6 and 6 Plus owners have used Apple Pay, according to the company&#8217;s June <a href=\"http:\/\/globenewswire.com\/news-release\/2015\/07\/29\/755820\/10143494\/en\/Apple-Pay-Use-Growing-in-US-According-to-Auriemma-Consulting-Group-Study-UK-Could-Prove-Even-More-Receptive.html\" target=\"_blank\" rel=\"noopener\">survey<\/a>.\u00a0That&#8217;s basically flat in comparison to earlier surveys conducted in February 2015 and April 2015.<\/p>\n<p>&nbsp;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":312798,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5444],"tags":[140,34,5681,5682],"class_list":["post-312797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-onderzoek-cijfer-rapporten","tag-apple","tag-cijfers","tag-pay","tag-terugloop"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/312797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=312797"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/312797\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/312798"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=312797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=312797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=312797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}