![\"screen-shot-2015-07-13-at-02-14-40\"](\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/07\/screen-shot-2015-07-13-at-02-14-40.png\")
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Techcrunch meldt dat Rakuten, de Japanse tegenhanger van Amazon, is de nieuwe eigenaar van startup Fits.Me. Fits.Me?<\/p>\n
Fits.me enables apparel brands and retailers to truly know their browsers and shoppers.\u00a0<\/i>The capture of shopper dimensions and fit preferences adds vital real-time insight that enables you to curate and personalize every shopper\u2019s experience at every touchpoint, individualize your marketing programs and retail operations, influence garment design and streamline garment production.<\/p>\n
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https:\/\/youtu.be\/X0fZnPfwKLw<\/p>\n
De startup – van\u00a0oorsprong uit Estland – met kantoren in New York en Londen, richt zich volledig op de ontwikkeling van digitale paskamers. Techcrunch zegt concreet:<\/p>\n
Rakuten \u2014 Japan\u2019s answer to Amazon with e-commerce operations and investments\u00a0that stretch from digital media and e-commerce marketplaces through to social media and transport apps \u2014 is making another acquisition to expand its holdings, this time in the area of fashion. T<\/p><\/blockquote>\n
Gegevens<\/h2>\n
De gegevens die zij invoeren – en ook de gegevens over kleding die zij passen – worden verzameld en zichtbaar voor de retailer. Vervolgens kunnen zij deze gegevens gebruiken om gepersonaliseerde items te tonen.<\/p>\n
Fits.me represents both the fun and functionality of shopping online and is a natural complement to our growing portfolio of e-commerce and marketing services.<\/p><\/blockquote>\n
Dit zegt Rakuten\u2019s CEO en\u00a0oprichter\u00a0Hiroshi Mikitani.<\/p>\n
Not only does the virtual fitting room provide customers with a more realistic shopping experience, it also empowers merchants with the valuable data they need to continually improve their service.<\/p><\/blockquote>\n
Losstaand<\/h2>\n
Rakuten houdt Fits.Me in stand als losstaande organisatie. Op die manier kan de ontwikkelaar aan de technologie blijven werken terwijl het samenwerkt met bestaande partners, zoals Hugo Boss.<\/p>\n","protected":false},"excerpt":{"rendered":"
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