{"id":295731,"date":"2015-07-05T18:29:50","date_gmt":"2015-07-05T16:29:50","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=295731"},"modified":"2015-07-07T23:40:36","modified_gmt":"2015-07-07T21:40:36","slug":"contentmarketing-lego-campagne-voor-nieuwe-lego-tv-app","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/contentmarketing-lego-campagne-voor-nieuwe-lego-tv-app\/","title":{"rendered":"LEGO campagne voor nieuwe LEGO TV App"},"content":{"rendered":"

\"legooo\"<\/p>\n

De app bestond al. Net als het eigen kanaal vol LEGO-video’s. Met een (tv-)campagne brengt LEGO de app wederom onder de aandacht. Met de vernieuwde app kun je\u00a0LEGO video’s in online en offline mode kunt bekijken. Je kunt ook jouw video’s downloaden. \u00a0Het eigen YouTube kanaal staat centraal maar geeft ook toegang tot veilig omgevingen op de LEGO.com site. Je kunt er video’s bekijken van ‘friends’ maar ook designervideo’s van de LEGO-ontwerpers zelf en van producten en typerende series zoals City en Star Wars. \u00a0Het nadeel is het beperkte aanbod en veel links naar de eigen site om ‘meer video’s te bekijken’.<\/p>\n

\"unnamed<\/p>\n

De features<\/h2>\n

\u2022 The app may include product videos, like TV commercials and product reviews.<\/em>
\n\u2022 The app includes links to the LEGO.com website, a safe site for kids to have fun.<\/em><\/p>\n

This app features two main areas:<\/em>
\n\u2013 LEGO Movies streamed from the official LEGO YouTube Channel<\/em>
\n\u2013 LEGO Movies for download to your device<\/em><\/p>\n

LEGO Movies streamed from the LEGO YouTube Channel<\/em>
\n\u2022 You have to be online to use this feature. Movies are streamed from the LEGO YouTube channel to your device.<\/em><\/p>\n

LEGO Movies for download to your device<\/em>
\n\u2022 This feature allows you to download selected LEGO movies to your device. Please notice that this feature stores the movies on the device and uses memory.<\/em><\/p>\n

The app also features a playlist functionality<\/em>
\n\u2022 Here the user can name and create playlists with a mix of selected LEGO Movies.<\/em><\/p>\n

Get into the world of LEGO with this app \u2013 LEGO Movies on the go!<\/em><\/p>\n

Download hier voor Android<\/a><\/span><\/p>\n

Download hier voor iOS<\/a><\/span>.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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